Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards in Dubai. The Road and Transport Authority of Dubai has awarded the company a contract. The AED 522.84 million ($142 million) contract covers the installation, upkeep, and management of billboards for advertising in several locations throughout Dubai.
Al Arabia signs a 10-year contract with RTA
Al Arabia has been permitted by Dubai’s Road and Transport Authority (RTA) to erect, run, and maintain outdoor billboards for 10 years and five months. This also covers the time needed for digital and static billboard preparation. By taking this action, Arabian Contracting Services Co. hopes to reach a wider audience geographically. Moreover, it looks to finish building out its network in Al Arabia, and offer unique digital advertising solutions to a range of clientele. Additionally, the project strengthens the company’s position in the Middle East’s outdoor advertising market.
Outdoor Billboard Inventory
Al Arabia claims that this action has also been taken to increase and preserve its dominant position. Furthermore, this will also fortify its market share locally and regionally. The agreement covers 294 billboards in strategic locations throughout the Emirate of Dubai. Shiekh Rashid Al Maktoum Road, Al Khail Road, Umm Suquim Road, and Al Khawaneej Street are among the places where these can be found. 209 of these are static billboards, and the remaining 85 are digital. These billboards are static, but they can be changed into dynamic digital displays. They come in different sizes and types. Among them are:
- 143 Megacom-style billboards, comprising 80 static and 63 digital billboards
- 18 Unipole-style billboards, comprising 6 static and 12 digital billboards.
- 23 Bridge banner-style billboards, comprising 13 static and 10 digital billboards
- 110 stationary lamppost-style billboards.
Outdoor Advertising in Dubai
A preparation period is also included in the contract’s duration. It includes up to 31 days for static billboards and 182 days for digital billboards. Al Arabia OOH Digital Company, an Emirati company, was established to award the contract. The announcement coincides with the company’s announcement earlier this month. It unveiled a new $114 million project to erect, run, and maintain billboard advertisements on building facades in multiple Riyadh City locations. Al Arabia Out of Home Advertising Company owns 60% of the business in a joint venture with Mawaqie for Advertising Company, a Saudi company, which owns 10%, and an Emirati partner, which owns 30%.