Starcom Promotes Louise Peacocke to the Newly Created Chief Client Officer Position
Louise Peacocke was promoted to the newly created position of Chief Client Officer at Starcom, a communications planning and media agency owned by Publicis Groupe, from her previous position as Managing Director at PG One. In her new position, Peacocke will oversee Starcom’s client relationships in addition to taking on new duties and leading PG one, Publicis’ dedicated Procter & Gamble account team. Apart from that, she will continue to lead the media team at PG One, the P&G account team that is specifically part of Publicis.
The newly created role of Chief Client Officer
Peacocke will continue to report to Starcom UK CEO Nadine Young and PG One Global Managing Director Jayne Roseman. She will be in charge of managing the multidisciplinary team that provides client service as well as spearheading initiatives to further integrate client relationships.
Peacocke’s Journey to Starcom
Peacocke joined Publicis Media from Mediacom and has been at Starcom for five years. She most recently served as PG One’s UK Managing Director, a position she had since September 2020. She has worked with companies like Direct Line Groupe, Sky, PUIG, Kraft Heinz, and Lionsgate during her more than 20 years of experience.
Here’s what they said
Nadine Young, UK CEO, of Starcom, said
“Louise has been a phenomenal leader overseeing one of our biggest accounts and I couldn’t be more excited to welcome her into this new role. I am certain we will all benefit from the breadth of her expertise and dedication to delivering an outstanding client experience. She is passionate about building high-performing teams underpinned by an inclusive culture. I personally am looking forward to working with Louise as we look to grow Starcom even further.”
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Starcom Secures Ubisoft’s Global Media Account
Starcom, a Publicis media agency, won Ubisoft’s global media planning and buying account after a competitive pitch. WPP’s GroupM was the account incumbent. After Havas Media reversed course and sold the publisher of video games to other stakeholders, Vivendi acquired a majority stake in the company. It was reappointed in late 2015.
Starcom wins Ubisoft’s global media planning and buying account
At the time, the UK contributed £16 million to the £20 million value of the Ubisoft account. It included Australia and 17 European countries. Presumably, GroupM, under the direction of GroupM France, repitched the account.
Starcom’s initial activity is expected to begin in early 2025. The newest installment in Ubisoft’s well-liked Assassin’s Creed game series, “Assassin’s Creed Codename: Red,” is scheduled for release during the company’s 2025 fiscal year, which ends in March 2025. In terms of creative collaboration, Ubisoft has previously worked with DDB Paris on a film for “Far Cry 5” in 2018 as well as the cinema, TV, and digital promotion of “Far Cry 6” in 2021.
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In A Pioneering Move, Starcom Launches Media Booking Bot
Starcom, which is owned by Publicis, has announced the design and delivery of an industry-first automated media booking bot.
This first edition of the media booking bot can book and modify digital and print advertising campaigns on a regular basis thanks to clever automation called – Robotic Process Automation (RPA).
ABACUS (Automated Bot for Amendments to Campaigns and Uploads), which was developed in-house, employs a bespoke technological platform to analyze and verify critical campaign data overnight, ensuring that planned media plans are accurate and efficient.
Campaign
The UK CEO of Starcom, Nadine Young ( above picture) explained how automation is a major component of their new intelligence-driven approach, designed to utilize the best of human capacity and revolutionary technology such as this.
She commented –
ABACUS allows us to liberate our teams from the more repetitive administrative tasks and unleash further opportunity to focus on more strategic and creative growth opportunities for our clients
Young also added –
This is the future, and a brilliant example of automation being used to enhance, rather than dampen, creativity
Authenticating media plan data, publishing to campaign booking platforms, trafficking to ad servers, and sending campaign information to media owners are all part of the media booking bot’s operation.
During testing, it was gathered that the bot increased booking speed and accuracy by up to 50%.
Starcom’s buying teams will be able to focus on higher-value activities, such as generating innovative creative executions with media partners, owing to the bot’s contribution in saving them a great deal of time.
Starcom is the first Publicis Media firm to test this as part of a pilot programme.
