Facebook is not planning to leave any stone unturned in business aspects. Guess, Facebook doesn’t want to just limit itself to the bounds of the social media platform. Recently, it entered the e-commerce market with its “Shops”. In a piece of recent news reported, Facebook will also be partnering with online food services, Zomato and Swiggy.
To make things more interesting, Facebook is all set to start email marketing. For that, Facebook is creating its tool kit which will provide its user with a realistic and enhanced experience in email marketing.
They have already started testing their tool kit for marketing. However, Facebook initiated these test on pages which have few small and medium-sized businesses.
As it’s a tool by Facebook, the users will have high expectation in regards to performance.
To make sure they deliver, the Facebook toolkit will be enabled with SMBs. Hence, It will help the user to create individual contact lists, or they can upload it via spreadsheets.
Further, they will be able to compose and send the emails by using the easy-to-use Facebook marketing toolkit. Therefore, all this can be done directly from Facebook, with an option of performance-tracking.
The Businesses who are already participating in these tests can access the tool through the inbox in their pages, the tab will be marked as Marketing emails.
A spokesperson for Facebook said in an email, “We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations. We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”