Given the success of the 2022 event, there is a great deal of excitement surrounding the commencement of this year’s Gamers8 event. As a significant player in the industry, Gamers8 has cemented Riyadh’s status as the region’s esports hub. The Saudi Esports Federation is in charge of the tournament. The goal of this year’s ‘Land of Heroes’ is to outperform last year’s in every way. This includes the size of the prize pool as well as the scope of the sports and activities held in Riyadh. Moreover, by using generative AI capabilities, the Gamers8 2023 event is setting new benchmarks.
New Industry Standards at Gamers8 2023
In 2023, Gamers8 succeeded in bringing gaming and esports to Riyadh and established a new benchmark for the industry. But for the 2023 season, the Extend AdNetwork-which is in charge of strategy, planning, and execution—took a bold step to raise awareness and encourage significant participation in the event. This was accomplished by breaking down barriers and questioning accepted wisdom, substituting the conventional method for tech-driven, content-centered integration. Additionally, it aims to foster a closer bond with the tech and gaming industries.
Extend AdNetwork – Smartifai’s Generative AI integration
Extend, in collaboration with Smartifai, announced a plan aimed at captivating users and raising awareness of events. The core of this strategy is ChatGPT’s integration with contextual technology. It will bring Gamers8 unprecedented prominence. It is also intended to grab users’ attention and will make use of generative AI. It did this by integrating three different visual messages into the ChatGPT ad format, which allowed it to navigate consumers to ad content while providing quick and clear content summaries in both Arabic and English. This strategy promoted deeper involvement and improved the reading experience. It also formed alliances with publishers of video games, sports, music, and entertainment.
ChatGPT Ads campaign launched on a global scale
In order to launch the campaign globally, in-screen and in-image advertisements were used in international markets. It focused primarily on ChatGPT Ads in regional markets like the UAE and KSA. The outcomes are nothing short of extraordinary. With 4.7 million distinct persons connected to the campaign, it had excellent reach and generated half a million ad interactions. Interaction rates increased as the campaign went on, reaching a stunning 16.6% in the last week. It outperformed regional display and social expectations. The social context of the audience—especially that of people who are actively involved in gaming and tech communities—was understood through the use of addressable context.
A unique generative AI-led ad format
The ChatGPT-led format was carefully designed with Gen Z and Generation Alpha in mind. With over 21,000 unique content summaries and an astounding 7% interaction rate, it effectively catered to their need for rapid satisfaction. Remarkably, about seventy percent of these exchanges started in Saudi Arabia. Furthermore, the natural language processing method performed a good job of interpreting the sentiment of the text. By using engaging content summaries and call-to-action prompts, it made it possible to understand the audience’s reading context and start a conversation with Gamers8. This tailored strategy made sure that Gamers8 connected with its intended audience more deeply. Moreover, using Motion Context enabled the hyper-personalization of Gamers8 messages by utilizing real-time gaming events. It gave each person a dynamic and captivating experience.
A successfully executed campaign
The Gamers8 event’s physical site saw over 3500-foot traffic as a result of the campaign’s success. The Saudi Esports Federation’s Head of Marketing and Branding, Adel AlMeqren, underlined the achievement’s historical significance. He declared that Saudi Arabia will become a global hub for gaming and esports thanks to Gamers8. He went on to say that Gamers8’s openness to doing something completely different and novel in the market shows how committed the company is to innovation and how flexible its marketing tactics are. His comments highlighted Gamers8’s willingness to adopt and successfully implement innovative concepts, illuminating their resolve to stray from conventional marketing techniques. This innovative strategy sets Gamers8 apart and establishes Saudi Arabia as a trailblazing esports and gaming innovation hub.
Beyond smashing records, the 2023 Gamers8 event created a road of success and paved the way for a future in which gaming and esports take center stage in the Kingdom of Saudi Arabia and beyond. Gamers8 is still at the front of this evolving gaming industry, pushing the boundaries and setting records for success.
Here’s what they said
Tareq Al Awar, Head Of Digital Media at Extend, said,
This is a testimony to push our efforts to stay at the forefront of innovation and bring a unique execution to our clients, introducing the latest tech as an early adopter in the Saudi market. We are continually striving to establish ourselves as a key differentiator in our digital offerings to our clients. When we proposed this first-of-its-kind execution, we were confident of achieving exponential results by applying a unique use-case of technologies like Generative AI and its applications to advertising that enhance the user experience and set new industry standards for creativity and engagement.
Herman D’Souza, Co-Founder of Smartifai said,
Extend’s supervision and strategic contributions significantly influenced the campaign’s innovative approach. Their involvement was crucial from the campaign’s inception, actively participating in the development of launch strategies that seamlessly integrated advanced technology. Tareq’s hands-on engagement continued throughout the various phases of the campaign, offering valuable insights and expertise to ensure its smooth execution. This highlighted the significance of a strategic partnership that understands the client’s vision and objectives, enabling them to embrace cutting-edge technologies, adapt to changes, and elevate our region to meet global standards. Islam Haggag, Media Manager, played a vital role in orchestrating the campaign’s media presence and impact, further reinforcing the synergy between collaboration and execution in achieving remarkable outcomes through the Gamers8 unique activation.