Just weeks into global lockdown, advertising production has changed. It is now confined to homes with shoots canceled or postponed for the foreseeable future. Out of adversity, now comes creativity as advertisers are overcoming the hurdle of not being able to venture out with ads made remotely or entirely from home.
Video advertising isn’t stopped amidst the pandemic but is showcasing creativity in lockdown.
We have handpicked the best ads produced remotely in the COVID- era from around the world.
1. Apple: Creativity goes on
Apple is one of the top names of all brands creating ads from home. The tech giant has captured how consumers are creative amid the COVID outbreak and are using its products for drawing pictures on the iPad, produce video content on Macbook or Facetime with near ones. The film is produced in over two weeks starring many celebrities from their homes and ends with a line reading “Creativity Goes On.”
2. Women’s Aid: The Lockdown by Engine
Engine and Knucklehead created a campaign ‘The Lockdown’ – uses video shot during the daily excursions in London to capture the empty roads and emphasize that domestic abusers are no longer on the streets and are locked inside with their families. Women’s aid has set up a coronavirus advice page to help victims of domestic abuse.
3. IKEA: Making Home Count
An absolute delight to watch the video advertisement and beautiful creative ad in coronavirus outbreak. Ikea Singapore released ‘Making Home Content’ – a short ad made remotely by a team of creatives from TBWA to give thanks to those abiding the lockdown rules. It covers simple ‘joys’ like pets, cooking, and playtime with children and family, using the footage shot by the team who captured their lockdown lives.
4. Vodafone Italy: Importance of Connectivity
Vodafone Italy launched an ad campaign made remotely by the crew to demonstrate the importance of connectivity and raise funds for the Italian Red Cross during the pandemic. The ad features the strapline “Even when we can’t be close, we can be together”.
5.Honda Civic: #StayHome
The 35-second spot is the latest video ad made from home entirely for the Dubai region with Memac Ogilvy Dubai. A classic example of creative video advertising where it started like any other sheet metal commercial but with a twist. Honda uses a full-scale miniature car and the camera shots managed to trick the viewers for some time and feel like watching a real car. The ad ended on a hopeful note reading” Until we drive again” with the hashtag #Stayhome.
6.Porsche: Let it Not Tempt you
Another automobile ads made remotely is Porsche for Poland which created a film overnight with a series of graphics to encourage viewers to stay home despite the beautiful weather. It inspires Porsche owners to share photos of the parked cars on social media and comply with safety recommendations.
7.Nike: Play for the World
Next on ads made remotely is Nike’s inspiring campaign where it is paying a tribute to all the athletes who are training indoors due to quarantine.
8.Birds Eye: So, What’s For Tea?
This creative video advertising ad was made to help families to cope with the coronavirus crisis presenting life hacks like entertaining families that include coloring pages and word searches. Families can download the life hacks on the brand’s website or social media page.
9.Ad Council: #StayHome, Save Lives
The Ad Council has joined hands with Google, the ANA, and other advertising, media, marketing trade associations, on a wide movement that pleads to the people of America to #StayHome Save Lives in order to slow the spread of coronavirus.
10. The BMW: Contactless Experience
The highly affected sector due to these unprecedented times is automotive. A unique and creative corona ad introduces the BMW India Contactless experience with a digital-purchase experience that gives the feel and benefits of a brick and mortar dealership at a click of a button and from the comfort of the home.
11. Audi: The Drive
Audi is offering a pleasant and innovative experience to house-bound Australians through the freedom of open roads. Audi Australia created a 4 hour long long-slow TV film, a masterpiece of creativity in lockdown for the viewers to experience the soothing nature of the road trip from the comfort of their home.
The creative ads in coronavirus pandemic show that it has not put a damper on the creativity of the people and will inspire audiences to StayHome, StaySafe to win over these tough times.