With “Exit Ads,” Project Agora and Exit Bee have formed an unparalleled agreement to bring “micro moment” advertising to the MEA region. The format uses behavioral technology to detect when users are growing distracted, providing advertisers and publishers with distinct advantages.
Project Agora and Exit Bee: A Revolutionary Partnership
This exclusive partnership between Exist Bee and Project Agora is in itself a huge step in reimagining advertising in MEA. How?
Well, on one hand, we have Exit Bee which leverages pattern recognition and machine learning to recognize when users are disengaging from a website’s content and send a contextually suitable ad to re-engage them.
Exit Ads are served only when a person has disengaged from the content and is quitting the website, and they do not distract interested users.
Now, on the other hand, we have Project Agora. Project Agora’s digital competence, agency connections, and direct integrations with over 400+ quality local publishers have cemented the company’s position throughout the Middle East and Africa.
By bringing Exit Bee’s ‘micro moment’ advertising, not only with Project Agora reinvent advertising in the region; but also produce impressive outcomes for brands and advertisers.
Join your hands together, and voila! – you now have Exit Ads that will establish a new, upscale advertising space that can offer tens of times the performance of traditional display ads.
Dimitris Tsoukalas, Regional Director MEA for Project Agora said that they were thrilled about this partnership with Exit Bees. He added –
“Their ( Exit Bee) pattern recognition and machine learning technology is a gamechanger: it analyzes users’ behaviour in order to identify the “exit” or “in-between” moments. Exit Ads leverage this to further enhance the monetization services we offer publishers, as well as providing another high-performing, creative ad-experience for advertisers.”
Interesting Read: TikTok MENA Newsroom: An Opportunity For The Region’s Finest Creators!
Of Advertisers And Publishers
Exit Advertisements provide advertisers with a brand-safe, sophisticated, and tailored ad experience, with 100% viewability and engagement rates 20 times greater than traditional banner ads.
Exit Ads provide publishers with a completely new monetization alternative that will minimize any disruption to engaged visitors. Exit Ads generate premium and long-term CPMs by generating high Engagement Rates. Publishers may promote content, increase subscriptions, perform surveys, and much more by re-engaging “lost” visitors.
Pretty amazing, ain’t it?
Pavlov Linos, CEO of Exit Bee went on record to say –
“Combining our premium offering with Project Agora’s strong relationships in the region makes us very enthusiastic for the future of this partnership and the results it will yield for local publishers and advertisers.”