Vistar Media and Ten Square Collaborate for Immersive DOOH
Vistar Media has named Ten Square of Singapore as their SSP partner for programmatic DOOH engagements. Vistar Media is the world’s top provider of programmatic software and digital signage, and Ten Square is Singapore’s largest outdoor LED display. Marketers in Southeast Asia who are linked to Vistar Media’s SSP will receive access to Ten Square’s 3D anamorphic screen as a result of this groundbreaking alliance.
A One-Of-It-Kind Canvas
Ten Square is located in Singapore’s buzzing CBD, on the face of the renowned one-stop automobile vending machine. The 305 sqm. digital banner features high-resolution visuals with a pixel pitch of 10mm and over 2 million pixels. Translucent balloons with LED lights offer an extra lighting effect on both sides of the building. The screen can display 3D anamorphic content on three sides. It is a landmark structure in Singapore that provides onlookers with a comprehensive and captivating experience.
The screen is in a busy shopping center and acts as a stage venue for brand activations. Such peak positioning increases exposure and draws attention to the structure. Vistar Media believes that by working together, advertisers will be able to genuinely tap into the upcoming age of programmatic out-of-home advertising. It will also enable advertisers to unleash their vast creative potential via the medium. All eyes will move to Singapore as the world witnesses this unique canvas being used for innovative advertising campaigns.
Read More: All You Need To Know About The Rise Of DOOH Advertising
And what they said
Ben Baker, Managing Director, APAC at Vistar Media stated in the announcement,
As we double down on our investment in programmatic DOOH across Southeast Asia, I’m excited to forge such a strong partnership with Ten Square bringing advertisers one of the most unique out-of-home formats in Singapore for their advertising efforts. Partnerships like these are crucial to our efforts at Vistar to accelerate the overall adoption of pDOOH and I’m confident this will help advertisers continue to recognize the unique value the channel can bring to an omnichannel media mix.
Gary Hong, Founder of Ten Square said,
We are thrilled to partner with Vistar Media to help brands execute iconic pDOOH campaigns across our standout, “state of the art” screen that sits on the façade of the eye-catching car vending machine. With these innovations, we hope to elevate creatives and branding to new heights, captivating audiences even in the darkest of nights through our mesmerizing 3D anamorphic “ready” billboard. The seamless fusion of technology and artistry empowers brands to make a deep and lasting impression on passersby.
Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Success Story Of First Programmatic Campaign In Gulf!
One of its kind and the most awaited event in the history of advertising took place in Sheikh Zayed Road. Sheikh Zayed Road is the most iconic and busiest road in Dubai. The event was an Out Of Home campaign by The Trade Desk and L’Oreal recorded by BackLite Media.
James Harrison, The Chief Commercial Officer at BackLite Media, shared a post on his LinkedIn profile congratulated all involved in the campaign over its success.
“Something I’m very proud of and really excited to share. Back in March, we recorded a first for the region. In collaboration with The Trade Desk, Marie-Christine Kienlen, Morgane Desessard, UM MENAT, the guys at L’Oréal and through the efforts of our fantastic team here at BackLite Media with Ashin John at the forefront. We launched the first Programmatic Out of Home campaign on Sheikh Zayed Road, the busiest and most iconic road in Dubai.”
The event was the first programmatic DOOH campaign launched in the Middle East, and because of its huge success, it is inevitable to see more such events in the future. The Trade Desk has already started strengthening its bonds with the local brands active in the Middle East.
James Harrison further stated that “ I salute all involved, for taking this step and showing the region what can be done through Data-Driven Out of Home. It’s the first step of many, and we’ll be along for the ride, helping the market understand the importance of data when planning Out of Home.”
With the help of this campaign, L’Oreal successfully reached 1.4 million individuals. L’Oréal, was able to target audience groups by geography using The Trade Desk’s platform, based on where programmatic DOOH was accessible.
“We have invested heavily in our data analytics platform, BackLite Intelligence, and will continue to do so, to provide a robust and transparent platform to plan and buy programmatically,” stated James Harrison.
