OMD India has secured the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants) after a multi-agency pitch. As part of their role, OMD India will be responsible for developing and executing integrated media planning and buying strategies for the brand’s entire portfolio. The agency has been tasked with generating innovative and forward-thinking end-to-end media solutions for the brand, which will be serviced from their Gurgaon office.
McDonald’s has partnered with OMD India with the objective of prioritizing ROI and unleashing the next phase of growth for the brand. The partnership was secured because of OMD’s broad range of products and capabilities, particularly in the areas of Category Planning, Investment Planning, Audience Understanding, and Channel Planning.
OMD is renowned globally for driving significant business transformation for top brands. They won the McDonald’s account by demonstrating their innovative, data-driven expertise and comprehensive approach to marketing. They presented a strategy that exceeded the brand’s expectations, showcasing their ethos of Better Decisions, Faster.
Rajeev Ranjan, managing director, McDonald’s India – North and East said,
We are delighted to welcome OMD to McDonald’s India (North and East) family. OMD has a strong track record of adding value through right talent, tools and technology. We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions.
Anisha Iyer, CEO, OMD India said,
McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change. We are focused on leveraging our unique resources to take the McDonald’s brand journey from strength to strength in North and East India and help unlock sustainable growth.
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