Digital ad verification provider Integral Ad Service( IAS) has partnered with Pinterest to able to deliver marketers access to viewability and fraud measurement reporting that covers its mobile in-app campaign.
IAS mentioned that its reporting includes standard Pinterest ads and video ads for in-app inventory, all updated on a daily basis.
This new integration will help advertisers to have access to viewability and invalid traffic monitoring and reporting across promoted pins and videos as well as Independent, third-party reporting by IAS and a global measurement that allows a holistic view across any brand’s entire Pinterest campaign.
With this announcement, Pinterest is observing an all-time high level of user engagement as well as people are searching for creative solutions to ‘life-at-home’ in this pandemic. The searches on the platform for “work from home” are up 1,411% and searches for “children’s activities” are up 4,055%, globally.
IAS also noted that 82% of users access the platform via mobile devices, and it is even more significant for advertisers to measure mobile campaigns on Pinterest accurately.
With measurement being critical to evaluating and optimizing ad quality and related media spend, Lisa Utzschneider, CEO of IAS said,
“IAS is excited to partner with Pinterest to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging.”
“This partnership helps provide the transparency that marketers need to optimize their campaigns on the popular network.”