Reuters, one of the biggest news organizations, and The MediaVantage, a worldwide media representation firm in the Middle East, have announced a new partnership. The collaboration will enable The Media Vantage to represent Reuters in the Middle East. It will offer Middle Eastern brands marketing and advertising reach options. Reuters is a business, financial, and international news supplier established in 1851 and produces content with more than 2,500 journalists in 200 locales. They operate in accordance with independence, integrity, and freedom from biases as set forth by the Thomas Reuters Trust Principle. Campaign Middle East reports that the agreement between MediaVantage and Reuters will expand the latter’s total media offering.
What are the benefits for Middle Eastern brands?
By doing this, The MediaVantage will give regional brands direct access to the broad range of marketing and advertising options offered by Reuters. It will give brands the ability to successfully increase their worldwide marketing and advertising reach and influence.
Here’s what they said
As reported by Campaign Middle East, Dan Qayyum, General Manager Media & Sales, The MediaVantage said,
Brands and advertisers across the Middle East can now leverage Reuters legacy of excellence and unparalleled reach. We are excited to facilitate a seamless connection between our clients and Reuters advertising and marketing solutions, its content studios, and its engaged global audience of more than 52 million on Reuters.com and 54 million on social media.
Preya Shah, Head of Digital Sales EMEA & APAC, Reuters said,
The Middle East is an important market for Reuters, and we’re excited to work with MediaVantage to offer innovative ways to reach an influential audience that delivers real impact. Our award-winning journalism provides the ideal environment for marketers in the region to share their message, connecting them with senior professionals all over the world.
The MediaVantage and TIME partnered earlier this year to become sole representatives for each other’s properties. These include TIME newsletters, TIME.com, TIME.com magazine, TIME’s social media platforms, TIME signature events, and its exclusive media studio “Red Border.”