A+E Networks and GroupM Motion Entertainment will collaborate, according to GroupM, the media investment division of WPP. The collaboration aims to assist GroupM’s Diverse Voices Accelerator (DVA). It is an increased effort to support diverse creatives in premium content creation, financing, distribution, and marketing. As the newest partner to GroupM’s DVA, A+E Networks debuted the original documentary “761st Tank Battalion: The Original Black Panthers” on The HISTORY Channel. It also had Domino’s backing it up with a commitment.
Insights into the partnership
The partnership will combine A+E Network’s audience reach and engagement with GroupM Motion Entertainment’s best-in-class expertise. It will cover the company’s portfolio of brands, including A&E, Lifetime, The HISTORY Channel, and others. A component of GroupM’s Media Inclusion Initiative (MII) is the DVA. It is a comprehensive plan for allocating funding to and opening doors for various media businesses and content producers. It is also a crucial component of GroupM’s Responsible Investment Framework.
The HISTORY Channel’s documentary in collaboration with GroupM Motion Entertainment.
The production company Revelations Entertainment, run by Lori McCreary and Academy Award®-winning actor Morgan Freeman were the executive producers of the documentary “761st Tank Battalion: The Original Black Panthers.” It was also created in collaboration with GroupM Motion Entertainment. The 761st Tank Battalion, the first Black Tank regiment to serve in combat during WWII, is the subject of this compelling documentary. It delves much more deeply into the significant conflicts they encountered overseas during combat and at home in the United States due to racism. The documentary won praise for bringing attention to this mostly ignored period of American history.
Most recently, GroupM’s Diverse Voices Accelerator led to the creation of the program. It is a project that links media companies with advertisers in order to introduce diversely framed, inclusive programs. As an extension of the brand’s larger goal to promote equity in entertainment, Domino’s, a founding partner of the DVA, keeps making deliberate media investments.
Here’s what they said
Peter Olsen, President of Ad Sales for A+E Networks said,
A+E Networks is committed to sharing diverse stories and ensuring that our content reflects the global audiences who consume our programming across our platforms. Our partnership with GroupM’s Diverse Voices Accelerator has matched our best-in-class programming with powerful brands like Domino’s who share A+E’s dedication to advancing authentic storytelling from a diversity of voices and perspectives behind the camera, in addition to on-screen.
Kate Trumbull, Domino’s senior vice president – chief brand officer added,
Domino’s is proud to support programming that reflects diverse voices and stories. It’s important that we advertise and invest in media that reflects the diversity of our customers, team members, and communities we serve every day.
Chet Fenster, Chief Content Officer, Programming & Strategy, GroupM Motion Entertainment, NA commented,
We’re proud to bring together members of the advertising community with diverse filmmakers whose stories deserve to be seen, heard and known. We’re thrilled to work with A+E Networks and Domino’s, who share our vision and understand the importance of bringing these projects to fruition.