A Step Towards Innovation In Media Planning By Kochava
Some of the top brands in the industry has always dominated the media market. Brands like Facebook and Google has always been the first preference of advertisers. However, there are several other vendors in the market which provides a more effective advertisement and marketing on their platforms through advance technical tools and innovative approach. In several matters, these providers are more capable of delivering efficient services compared to the overhyped ones.
However, to work efficiently, they all need a diverse database which helps them in their decision making. On several occasions, advertisers end up paying huge amount of money to test campaigns which are often of no use to them. They even fall in traps of vendors who do not perform well and ultimately end up failing the advertising campaigns or even businesses. It becomes difficult for them to integrate the advertisement campaigns with the new tools available in the market.
Kochava
Therefore, Kochava media index presented the advertisers with a perfect solution. The solution will help them look for the perfect vendors for their advertisement. It will work worldwide and will help in creating an unbiased standard in the media industry. It will develop a transparent and robust methodology which will help marketers research for the ad vendors and will also ensure that vendors to anticipate the potential buyers. All this has become possible due to the acquisition of the largest research database; Thalamus.
Kochava
The Kochava index is highly useful as it holds the data of almost 500k buyers/marketers and around 50k ad vendors. The information that it provides about them includes:
- Mobile data
- Alexa traffic
- Pricing model
- Site data
- Location of the inventory
- Creatives run by vendors
The data provided by the index is transparent to the viewers, and it helps marketers make better decisions based on their research conducted using the information. The index also highlights the top-performing assets and media partners which can be utilized, to craft better strategy while developing a campaign.
Vendors get the flexibility of researching the data by applying the desired filters. These filters can be utilized based on the following factors:
- Media channels
- Geolocation
- Key performance indicators
- Filters for the inventory
The ranking of the vendors is created based on the data they provide, available data on Kochava and the reviews they have.
Kochava media index is determined to create a more informative and transparent ecosystem for the marketers by continuously updating and evolving its platform.
