Jumia Advertising has announced the launch of its programmatic advertising service. Brands will have the chance to expand their operations in Africa with the help of this service. With the use of cutting-edge technology and data-driven tactics, it is intended to empower advertisers and merchants. The fast-changing world of digital advertising offers new opportunities for cooperation and campaign optimization through programmatic advertising.
Growth of Programmatic Advertising in Africa
Across several African nations, Jumia Advertising has a vast and superior monthly audience reach of over 27 million unique visitors. For SMEs and brands, it’s a big opportunity to reach more online buyers. Through a real-time dashboard, Jumia’s programmatic advertising gives advertisers control over their targeted audiences, budget expenditures, and campaign results. They can make use of two unique choices for collaboration that are suited to their particular requirements.
The first kind called a “Preferred Deal,” is accessible on Jumia to advertising agencies as well as sellers/brands. It enables companies to make use of their first-party data, guaranteeing that advertising is highly targeted and efficient. Advertising agencies are the only ones who can use the second type, “Private Auction.” It gives them the chance to start awareness campaigns for e-commerce clients at substantially cheaper costs per thousand impressions (CPM) than standard CPM prices.
Jumia’s strategic objective to boost revenue and quicken its route to profitability includes this launch. Of the top 10 rapidly expanding digital advertising companies worldwide in 2022, Jumia Advertising came in third (and first in Africa) for Digital Ad Revenue Growth.
Here’s what they said
Menna Samir, Group VP of Jumia Advertising, Jumia said,
We are thrilled to introduce Programmatic Advertising as a game-changing solution for our valued partners. Jumia Advertising has always been committed to driving innovation in the digital advertising space, and this is a testament to that commitment. With Programmatic Advertising, we aim to empower sellers and advertisers across Africa by equipping them with the cutting-edge tools and insights needed to make data-driven decisions and achieve superior campaign results.