Getting to know Taboola – An Introduction
Taboola is the first preference of advertisers for native advertising. Taboola has expanded its user database at a tremendous pace and is growing every minute, adding new users to its list. Its reach is on every possible website, and people are using it for effective advertising. If you search for the platforms for native advertising, you will find Taboola on every list.
The platform is so popular that it reaches 1.4 billion new users every month. Is it not amazing? The market share of the platform is 13.6%. Therefore, we have no restraint in saying that it is one of the most admired platforms for advertisers.
Here we will be providing all the necessary information for the beginners who wanted to start advertising on Taboola. Therefore, if you are looking for a solution for your native advertising marketing campaigns, you must go through this blog to obtain a better understanding of every aspect of the platform.
Understanding the potential and working of Taboola.
As the tag line for the tool says, it is a worldwide popular tool for native advertising and content discovery. Taboola is the first preference of the advertisers and publishers. It is useful to advertise or publish an advertisement on the blog posts. The advertisement location is usually on the top, bottom or in the form of a widget of blog posts.
Here are some images which will give you a clear idea of how your advertisement will look on a blog if advertised using Taboola.
Following are some of the statistics that you might want to know if you are planning to get started with Taboola:
- Nearly 10000 premium brands and publishers are working with Taboola or vice-versa!
- Approximately 44.5% of the total world’s population view the advertisements published by Taboola.
- Out of 10000 top websites worldwide, 1783 generate traffic using Taboola.
- 56% of the total website population on the internet using the technique of content curation are advertising with Taboola.
Understanding, the working of Taboola!
Taboola was founded in the year 2007! Since then, it has been established as one of the prominent sponsored content providers on prevalent websites.
Is easy to use Taboola and pretty straightforward to use:
- Firstly, the advertisers must create their content and decide on a budget that they want to spend on pay per click (PPC). Then they have to decide on what type of audience they want to reach. Finally, all they have to do is wait for their advertisements to bring traffic to their website or landing page.
- The publishers of your advertisement earn money by displaying your advertisement on their page. They assign a widget on their website for Taboola to advertise the content of its users.
- Taboola makes sure that the advertisement is placed appropriately and is visible to the maximum number of people for better conversion.
Creating a campaign on Taboola
As soon as you signup on the platform on Taboola, you will be directed to the page which will demonstrate and display the process of campaign creation.
Choosing the right content
Type of content matters! The content you are publishing can be educational, entertainment or just some information. It could be a photo gallery, blog post or a video. Considering the likes and dislikes of your audience when promoting the content is crucial. It will help your advertisement to perform better and bring more traffic to your website.
The chart shown below will give you an idea about the performance of different types of content on the internet.
Looking at the chart, it is visible that the visual content ranks the highest in terms of attracting the customers and making them click to view the details.
Content for Advertisement
Unlike any other platforms, Taboola lets you enter the title, brand text, add images and target Url in the initial steps of your campaign.
It increases the effectiveness of your advertisement, and it enhances the chances of people liking it in the first glance. Hence, it already keeps you halfway towards success.
Taboola lets you add a title of 60 words allowing you to express the initial idea of your campaign and let you convince them to click your advertisement on a priority.
With a word limit, it becomes crucial that you utilize the word resourcefully. The title plays a vital role in conversion, and you must keep it clear and crisp.
Using power words in your title is the best way to attract audiences. Power words are useful in generating emotions in a person’s mind and heart, and thus he gets reluctant to click on the link. These words could express joy, pride, sorrow, grief, anxiousness etc. Here is a list of power words that you can choose in your title according to the emotion you want to express!
Using a few statistics in your title can help you build user trust. For example, “ 7 out of 10 people like this blog!” You can do better according to the situation and as per your requirement.
Being precise is the prime objective that you have to achieve while framing a title.
The thumbnail is the image that is attached to the link or sometimes acts as a link. Therefore, it is paramount that the image you use is of high resolution and delivers your message to the larger audience.
If you are lacking, with the imagination for your advertisement, you can also check for the Taboola Trends to get ideas for your thumbnails and title. Before finalizing the title and the thumbnail, try various options and variations and finalize the item which looks best.
Objective for marketing
There could be several objectives for your marketing strategy! Some of the most common objectives achieved by people using online advertising are:
- Online purchases
- Web engagement
- Brand awareness
- Lead generation
- Installation of mobile applications
Targeting the audience
Before signing up to Taboola, you get only two options for targeting your audience, these options are:
- Targeting by country
- Targeting by device
However, the moment you complete the procedure of signing up to the platform, it opens up a wide variety of options for the targeting of the audience. Following are the options which will be available to you at Taboola after you sign up:
- Targeting by the operating system
- Targeting using the variety, in types of audience.
- My audiences
- Lookalike audience
- Campaign Clickers
- Marketplace audiences
My Audience: Using this option, you can target the audience visiting your website.
Lookalike audiences: These audiences are those people who have a similar taste to your customers. Due to the resemblance in their interests, they will be targeted by the tool!
Campaign Clickers: These audiences are those who click your advertisement using other campaigns running online.
Marketplace Audience: These are the usual filters that you can apply like based on the interests of the audience, demographic location, intention of buying and their behavioural approach.
Considering a Few things as you proceed:
- Never be overconfident about your audience, even if you know them inside out, you should keep testing to make your campaign better at every step.
- Splitting your campaigns by the segment of your audience by adjusting the settings is always useful( eg. Creatives, CPC etc.) for each segment.
- Remember that selecting audiences from several audience types will limit your chances of reaching maximum audiences.
Assigning the correct schedule for the campaign
Just the way other native ad networks work, Taboola also lets you select the timeframe of the campaign. Also, you can specify the timing when you do not want your advertisement to be visible.
However, the targeting time of the audience generally depends on the location. Below we have a chart showing the variation of users’ behaviour in a week.
Budget and strategies for bidding
There are two options available with Taboola for bidding: Smart bidding and Fixed bidding. We all must be familiar with the method of Fixed bidding. However, let us understand how smart bidding works!
Using the method of smart bidding, you can maximize the conversion, and by effectively utilizing your marketing strategy. Firstly, you have to decide the base amount for the bidding. Once the base amount is decided and set, the smart bidding method will look up into the history of campaigns and accordingly see if the impression is good for getting the conversions.
If the smart bidding method is used, Taboola uses the A/B testing method. It will compare the fixed bidding strategies and the automated bidding strategy on a real-time basis.
You can set the budget for your campaign for a month or for the duration your campaign will be live on the internet.
Another interesting option that will intrigue your curiosity is the option to decide the pace of the campaign. Usually, Taboola offers balanced pacing. The option will help your campaign run at a constant pace, throughout the month.
You also get the option to set your campaign budget at an accelerated pace. It will help you to reach a larger audience in minimum time, but also you will exhaust your biding budget at a greater speed.
You can also choose the option of Strict pacing. In this, you can select an everyday budget that you will like to spend each day.
Optimizing the performance of your campaign
The moment you launch your campaign, you can view the performance of your campaign at many different levels. You can view the performance of your campaign by applying several filters. Here is a few information that you can get by monitoring your campaign:
- You can view the data by location,
- Data by time,
- Data by platform,
- Data by the hour or day,
- Data by campaign items
- And by applying several other filters.
You will be able to see the following metrics in any report generated:
- Conversion rate
- Competed views
- Viewable impressions.
Taboola is one of the most superior tools available in the market for native advertising. It has a wider database of users, publishers, brands and websites on the internet. The best part about Taboola is that it is easy to use and is effective to achieve long term goals.
Due to its reach worldwide, Taboola can be used, generate traffic from any part of the world. With tremendous potential, it also provides an opportunity to view reports on real-time bases, which helps users to see the shortcomings of their campaigns. It is the reason, the tool is trusted by millions of users across the world.
It is easy to sign up on the platform, and by following a few simple steps, you can get used to the platform and start spreading your wings on the internet. Hence, what are you waiting for?