Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights
Snapchat and Fospha, a pioneer in marketing analytics and measurement, have announced a new collaboration. The partnership seeks to provide advertisers with more insightful campaign data. Additionally, the partnership aims to give eCommerce advertisers a more comprehensive tracking and efficacious way to enhance the performance of their Snapchat campaigns, with a specific focus on cross-marketing return on ad spend (ROAS). Advertisers will be able to assess the overall performance of their campaigns with greater accuracy by directly comparing their Snapchat results to those of other channels, such as Search.
Snapchat and Fospha partner for enhanced insights on Snapchat campaigns
With this partnership, Snapchat is taking a significant step toward proving to eCommerce companies the worth of its advertising platform. Advertisers can now more clearly see how their Snapchat campaigns affect financial performance and confidently scale their investments for even greater success thanks to Fospha’s sophisticated measurement tools.
Why choose Fospha?
Fospha is leading the way with a revolutionary new method of measuring cross-channel digital marketing. Clients can go live in two to three weeks with a full year of funnel performance (impressions, clicks, zero-party data) modeled and completely private (no user-level personal data is used) thanks to a no-code implementation.
Fospha uses a combination of Media Mix Modelling (MMM) and Multi-Touch Attribution (MTA) to examine how different marketing touchpoints affect a customer’s journey. This enables marketers to learn more about the impact of Snapchat ads on conversions, even in situations where users engage with other platforms before completing a transaction. Fospha also discovered that brands without investment in higher funnel activity, such as Snapchat, have much higher acquisition costs and lower returns on ad spend across its clientele.
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What issue does the partnership aim to resolve?
It has always been difficult to gauge the real impact of impression-led advertising, and recent privacy regulations have made it even more difficult to obtain the necessary data. According to a 2023 study by Fospha, basic click-tracking techniques like last click and MTA miss roughly 74% of sales that originate from impression-based media. This indicates that basic click-tracking methods do not adequately account for the value of upper-funnel activity. Fospha also discovered that brands that do not engage in higher-funnel activities, such as Snapchat, have much higher acquisition costs and lower returns on advertising spend.
Fospha reports
The announcement follows the release of the most recent report from Fospha, which showed that Snapchat ads are becoming more successful for e-commerce companies. Ad spending on the platform increased by 76% year over year, but ROAS for Fospha clients using Snapchat increased by an astounding 504% between 2022 and 2023, according to the report. The study also showed that companies with lower overall return on ad spend and higher customer acquisition costs on platforms like Snapchat neglected to engage in higher funnel marketing activities.
Here’s what they said
Snapchat in its statement said,
“With this partnership, Fospha and Snap will help marketers increase their confidence in spending on Snapchat and enable them to capitalize on strong campaign performance at higher spend levels.”
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