The pandemic has created a perpetual sense of disorientation and displacement. We all, in the past year and a half, have felt anxious, restless, and stuck.
But this reality, as catastrophic as it is, is only temporary for most of us. There are people in the UAE and across the world where feeling stuck is not fleeting.
Paralysis is a serious and alarming health condition affecting thousands of lives across the world. Despite its ubiquitous nature, paralysis still remains a hush-hush topic in the United Arab Emirates.
To challenge this silence, Dubai Science Park has started the conversation around it. And as part of this wonderful initiative, it has recently curated a mind-provoking video called ‘ Stuck’. Watch it in the space below.
Courtesy: Dubai Science Park, Youtube
The short video, which is a part of the campaign, brilliantly takes a practical approach to the cause, than being preachy. Conceptualized by McCann Health Middle East, the video does its job in making us feel impatient and helpless – which is the case with most people with paralysis.
It is only at the end of the clip that you realize what the real message is behind it. And the message is loud and clear – there is not enough dialogue around paralysis in the country and the Dubai Science Park’s health community is here to change that.
Kudos to the people driving change in the healthcare ecosystem! If you want to know more about this amazing campaign, head out here.
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