Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access data-driven, privacy-focused advertising campaigns.
Data-Driven Campaigns
By improving the relevancy of its clients’ ads across its websites, DMS is able to provide more value to them through Novatiq’s Fusion platform. Highly relevant advertisements will be shown to readers, improving the user experience. The announcement comes at a perfect moment as companies around the world struggle to adapt to third-party cookies being phased out by regulators, which makes marketing much more challenging. Novatiq’s technology eliminates this issue because it doesn’t rely on cookies or persistent customer IDs. The platform uses addressable advertising based on customer insight by utilizing telco customer intelligence. The solution gives DMS’s clients a fresh approach to identify, comprehend, and engage audiences in a privacy-first world where conventional advertising models are no longer appropriate.
Telco-based ID solutions
The telco-based ID solution combines media activation, audience recognition, and verifiable first-party data to enable addressable advertising at a new scale with industry-leading accuracy. Novatiq wants to lead the way in first-party privacy standards. Customers can always revoke their consent and control how their personal information is used with the Fusion platform. The platform offers a comprehensive privacy-compliant solution for validated audience creation and activation.
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Here’s what they said
Jonno Hulford-Funnell, CEO, Novatiq said.
We’re delighted to announce this tie-up with the region’s leading publisher group. We truly believe our solution enables the most private addressable advertising around the globe, for the benefit of publishers, brands, and their consumers. Audience reach and advertising performance results so far speak for themselves. Novatiq brings addressability that works harder for ad campaigns, with automation and efficiency that means no extra effort, while also protecting everyone’s privacy.
Ziad Khammar, COO of DMS, added
Our partnership with Novatiq is another step in our ongoing commitment to support our publishers and help advertisers effectively reach their target audiences. We’re pleased to carry forward our track record of innovation, providing practical solutions that benefit our partners.
Mathieu Yarak, Group Senior Director of Data & Insights at Choueiri Group commented,
This new solution offers a brand-new way of recognising and activating audiences in a privacy-first world where old advertising standards are not fit for purpose. With the demise of third-party data and the inability to activate it, the advent of a telco-based ID solution that couples audience recognition with media activation, and verifiable first-party data, enables addressable advertising with the greatest accuracy and match rates, whilst preserving absolute privacy for consumers, the telcos and publishers. Advertisers suddenly have back the best parts of what has been lost from 3rd party cookies but leave behind the 3rd party cookie and all the problems that came with it.
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