Microblogging site Twitter has introduced a new tool for its creators called the “Creator Dashboard“ that will analyze their revenue on the platform. According to the company, the new tool is designed to help creators analyze how they make money on Twitter and how much they are earning from monetization features – Super Follows and Ticketed Spaces. The firm said in a statement,
“Introducing the Creator Dashboard a new way to help you view your earnings & track your Super Follow subscriptions over time, for now, we are testing with some creators on iOS — can’t wait to hear what you think.”
The Creator Dashboard is available to all U.S. creators on iOS who have at least 10,000 followers and use Super Follows and Ticketed Spaces. It can be accessed through the Monetization tab of the app. Twitter’s latest monetization tool is part of its growing set of tools, which has become a stronger focus over the past year, enabling it to provide new income streams for creators and keep popular users tweeting more often.
New Additions On Twitter
Over the past year, Twitter has added:
Professional Profiles for businesses and creators, which provide more opportunities to promote your business and offerings in the app.
Profiles for Super Follows, which enables creators to choose add-on options and exclusive content for a monthly fee (up to $9.99).
Ticketed Spaces for broadcasters, with 97% of any revenue generated going back to the creator
On-profile tipping, which it recently expanded allows users to make more payment options, which will enable users in more regions to accept payments
So far, none of these elements have become a significant revenue stream for the app. It’s early days, but if Twitter can develop a self-sustaining creator ecosystem, that will fuel engagement. Twitter’s also seeking to make sure it’s competitive on this front, at least to an extent. If creators can earn a greater income from one platform or another, that will eventually be where their focus will be. The consequence of that shift will be that other platforms are relegated to the broader ‘creator economy’, which will lower their overall audience share.