TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription
TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier.
TikTok Creative Assistant
The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of creative knowledge, the tool hopes to make it easier for companies and creators to collaborate. Similar to the present AI chatbots that provide information after being promoted, the TikTok Creative Assistant provides information. It is available to all TikTok Business users and is housed in the platform’s Creative Center. Additionally, it may analyze data, provide recommendations, spark ideas, and offer assistance with the platform’s best practices.
What is a Creative Assistant?
Image credit- Michael Fee- LinkedIn
TikTok Creative Assistant is a state-of-the-art AI-powered virtual assistant that marketers can communicate with and collaborate with as they produce advertisements or videos for the site. It guarantees to assist marketers in creating interesting and useful content for their TikTok campaigns. Users of TikTok Business can tap the icon in the top right corner of the screen to access the TikTok Creative Center tool interface. It might be worthwhile to look at what kinds of information are accessible to aid in improving the TikTok marketing process. It serves as a support system for TikTok video creators.
The tool aims to speed up the brainstorming process so users may use the platform more effectively to expand and explore their creative boundaries. Additionally, it incorporates numerous TikTok-specific creative insights that are meant to provide users with helpful tips and pointers as they experiment with creating advertisements or video content for TikTok. It is a sophisticated fusion of artistic intuition and artificial intelligence technology designed to help users get the most out of their TikTok presence through never-ending ideas.
Read More: TikTok Expands Measurement Suite with First-Party Solutions
Simplifying ad creation
It can be difficult to make an advertisement that grabs the audience’s attention and connects with them. This is especially true for newly established advertisers. Their procedure will be made simpler with the Creative Assistant. With the help of this new tool, advertisers will get advice and ideas on how to improve advertisements’ effectiveness and engagement. It will be similar to a personal advisor who can offer advice on how to make an advertisement more visually appealing and engaging. Based on the information, the program offers a variety of templates and suggestions. It will make the process of creating advertisements less tedious and more entertaining. To increase the overall appeal of the advertisement, it takes into account the characteristics of the content and makes targeted recommendations.
What’s in it for advertisers?
The brand-new Creative Assistant functions as the company’s current Creative Center options’ concierge. The app includes every feature of the Creative Center. So while it isn’t entirely new, it is going to make it simpler for marketers to access the necessary sections and components, along with in-stream suggestions and campaign scripts. The Creative Assistant isn’t supposed to take the place of creative input from companies and creators, TikTok cautions. Instead, it acts as a springboard for inspiration, working as a partner in the production of content. The resources offered by the AI tool can be used, edited, discarded, or redone at the user’s discretion.
Read More: Zeotap Data Joins TikTok to Enhance Targeting And Boost Ad Campaign
How does it work?
Through showcasing and analyzing top-performing commercials using data sources on the Creative Center, the TikTok Creative Assistant can assist users in their research into the creative landscape of the platform. The virtual assistant can assist with TikTok idea generation and script revision. Along with ad scripts, it will also display the best-performing commercials in a particular niche. Although each of these options has long been present in TikTok’s Creative Center, this will only make locating them easier. The company thinks that the foundation of its platform is storytelling and creativity. With the help of this new tool, businesses and content producers can make better and more interesting content.
What to use Creative Assistant for?
Within the platform’s Creative Center, TikTok Creative Assistant may be used to increase advertisers’ creativity by providing insights and recommendations for an easier content development process. For instance
- Creative Assistant helps TikTok novices get started on the site by offering advice on best practices.
- Using data sources from the Creative Center, Creative Assistant can present and analyze inspiring and top-performing commercials when investigating the TikTok creative environment.
- When writer’s block strikes, Creative Assistant is available to help with collaborative brainstorming, writing assistance, and rewriting of TikTok scripts.
Features for advertisers
Both new brands on TikTok and seasoned ones can benefit from the tools that the TikTok Creative Assistant has to offer. To help new creators get started and traverse TikTok‘s best practices, it offers advice. It also highlights and evaluates the best advertisements, assisting brands in their research stages. The freshly released Creative Assistant is designed to help with the creative aspects of content and advertising campaigns, but it has also lately included more data-focused options to support the technical aspects.
Read More: Amazon Prime Video to Introduce Limited Ads in 2024
Here’s what they said
As reported by Social Media Today, TikTok wrote in its blog post,
The latest evolution of creativity and productivity has led us to new paths of innovation. We’ve been working on a model that allows you to converse and collaborate when creating for TikTok. It draws information from a wealth of TikTok-focused creative knowledge, providing you with the most relevant responses for when you’re creating ads or videos for TikTok.
Ad-free Subscription Tier
In a subsequent update, TikTok is looking at new revenue streams. A small-scale trial of a monthly subscription service with no adverts has begun on the well-known video app. In one unnamed English-speaking region outside of the US, TikTok has started testing a subscription tier without ads for customers.
Insights on the ad-free tier
Reportedly, a new ad-free subscription tier was visible in the code of a new TikTok app version. During this testing period, it costs $4.99 per month in the USA. The popular social networking platform will be accessible to eligible subscribers without being interrupted by TikTok’s commercials. The business acknowledged starting a small-scale test of an ad-free membership plan in one region, but that market is outside of the United States. Value Added Tax (or “VAT”) is shown in the code, which means “Price Includes.” However, there is no VAT on products or services in the United States.
Image credit- Android Authority
Read More: TikTok Prioritize User Rights with Revised DSA Standards in the EU
The code
The strings included in the actual lines of code that Android Authority spotted read
We are testing the Ad-free plan with the TikTok community.
By continuing, you agree to the {%s} and acknowledge that you have read our {%s} to learn how we collect, use and share data.
You also accept the immediate provision of the Ad-free subscription. Price includes VAT.
Allow us to use your data to show you relevant ads, which helps keep TikTok free. %s.
You can also see how we use and protect your data in our %sWhat does it say about marketing on the platform?
Paying customers may avoid advertisements on the testing tier. The platform will not, however, stop influencer-led marketing initiatives that conceal their brand connections. The majority of advertisements that users encounter on the feed for short videos are of this type. Despite its limitations, the test represents the first time TikTok has ever taken payment in exchange for an ad-free user experience. The TikTok subscription option is currently only being tested in one market. The business can decide against expanding the offering.
Social media platforms are embracing an ad-free model
Other well-known social media platforms have already made preparations to follow suit. Like Meta, which may employ a paid subscription model to permit users residing in the European Union to avoid viewing advertisements on Instagram and Facebook to reduce regulatory scrutiny over privacy concerns around ad-tracking data. Along with YouTube, X garnered attention for its ad-free tier. Both services provide premium choices with extra perks like access to in-app monetization and offline downloading.
Read More: Meta to Offer Ad-Free Subscription Plans For European Users
