With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory Packages to give marketers access to bundled, retail-specific DOOH inventory. Additionally, it will use a single deal ID to offer highly targeted marketing efforts at scale across big shops.
Vistar’s Retail Inventory Packages
These creative packages are made up of a variety of on-site displays found both inside and outside retail spaces. It will ensure that marketers interact with customers when they arrive at the store, browse, as well as at the precise moment of purchase. For optimum quality exposure, impact, and accuracy for brands, Vistar has worked extensively with its media owner clients to check each DOOH screen is indeed on-premise at the specified locations.
The packages provide access to well-known stores including Walmart, Walgreens, Whole Foods, Kroger, Shop Rite, CVS, and Albertsons for customers using Vistar’s DSP (demand side platform) or any of its omnichannel DSP partners.
Achieving Omnichannel Marketing Success
Gaining access to expertly curated inventory packages that would otherwise be challenging to target at scale within, outside, and adjacent to big box retailers
Connect to more than 25,000 DOOH screens in the US’s top shops.
Hyper contextual messaging
Advertisers can do this to increase relevancy both inside and outside of a retail footprint.
Specific Location Targeting
By focusing on inventory at key stores, you may achieve exact location targeting and increase relevance at the moment of purchase.
Inventory from dependable retail partners provides businesses confidence that their advertisements will appear on premium, brand-safe screens in locations where goods are sold
Consumer packaged goods (CPG), personal care, and financial services marketers can all benefit from Vistar’s retail inventory packages. It is ideal for those wishing to carry out co-branding and shopper marketing strategies. It includes on-premise marketing campaigns, targeted promotional initiatives, and more. For instance, a beauty brand wants to advertise its limited-edition holiday gift set. It can deliberately target screens within a retailer’s locations around the country sold exclusively at that store. With this, the brand can ensure their holiday product receives the most exposure among nearby and on-premise customers,
Here’s what they said
Lucy Markowitz, SVP of U.S. Demand at Vistar Media said,
The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase. This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.