Google Release Updated Ad Review Centre for its Ad Platforms
Google, the industry leader in search engines, has released an updated and new Ad Review Center for all of its platforms. These platforms consist of AdMob, Ad Manager, and AdSense. Advertisers will find it simpler to approve ads in the new Ad Review Center. The platform has undergone five significant updates, all of which are meant to enhance the advertising user experience. The modifications made focus on improving the user experience and giving advertisers a better, more effective way to manage their ads.
New attributes of the Upgraded Ad Review Centre
Image credit- Search Engine Round Table
Massive viewing area
Google’s recently updated Ad Review Centre has a better arrangement to make the most of the available space for ads. The features include a simplified and enhanced layout that increases the amount of viewable advertising space.
Enhanced, user-friendly filters
Google has added new advanced filters that have made it easier and quicker to choose between statuses like “Allowed” and “Blocked.”
Optimized Actions in Bulk
A clearly visible “Select All” button has been added by Google to improve user-friendliness for bulk actions. This implies that managing several ads pages at once is now easier and faster.
Easy-to-use image search
The increased visibility of “Search By Image” has made it easier for users to find targeted ads with more accurate search results. This is accompanied by a revised image selection dialog that now displays the prerequisites for image searches.
A more detailed view
With an expandable “Ad Info” feature that provides more metadata, Google’s upgraded platform now offers a more detailed view. To help users find ads that relate to the ones they are working on, this feature also adds a related ads tab.
Read More: Imagine Communications Join Forces with Google Ad Manager
Map functions
Image credit- Search Engine Round Table
- Filters: Refine the search results based on product, status, or reviews. One can go over them and allow or block advertisements as needed.
- Use a filter or search to find ads: One can look for specific ads using text search or you can use other filters like ad network, ad type, etc.
- Search by image: Upload a single PNG file that is no larger than 3MB to locate and block ads from their images.
- Choose all: Modify all of the ads on the current page in bulk by applying commands like block, and report, or mark as reviewed.
- Sort by: Decide on the order of the ads.
- Area for viewing ads: Examine each ad page separately. To navigate between pages and select how many ads you want on each page, use the controls at the bottom.
- Ad details can be viewed by clicking on an advertisement. This includes metadata, metrics, related ads, creatives in images or other formats, and more.
- Block an ad: You can easily block an advertisement if you find it objectionable.
- Additional actions: Take further steps, like blocking and reporting an advertisement or locating ads that are similar, etc.
Implications of the Updated Ad Review Centre
The purpose of these new features is to improve the effectiveness of ad management. It aims to make advertisers’ tasks less complicated and straightforward, possibly saving them significant time in the process. These new features have been linked to raising proficiency in promotion, completing the sponsor’s tasks, and potentially saving them a substantial amount of time all at once. The Ad Review Centre overview is a great resource for individuals looking for a thorough analysis of the latest updates and features.
Read More: Google Launches Google Ads Data Manager for First-Party Data
