VeraViews and Alkimi Exchanges, two industry leaders in the blockchain-based advertising space, have announced a new collaborative effort. VeraViews is an open ledger platform that uses the patented “Proof of View” (PoV) fraud identification technology. Furthermore, it is an extension of the Verasity system. Alkimi Exchange, however, is a decentralized ad exchange marketplace. The two assert that their partnership has the power to reinvent what is possible in digital advertising, especially in the fight against inefficiencies and a lack of transparency in the supply chain network. The partnership will bring fresh audiences and publications to Alkimi Exchange marketers as well as improve the revenue potential for publishers on the VeraViews platform.
We are thrilled to announce our latest partnership with @verasitytech!
"Publishers using the VeraViews adstack can now access demand and monetise through Alkimi Exchange, and Alkimi Exchange’s advertising partners can access new publishers and audiences through VeraViews."… https://t.co/tMEe06oxDi
— Alkimi Exchange (@AlkimiExchange) August 22, 2023
Ad exchanges are computerized marketplaces where marketers may place real-time bids and buy publisher’s ad impressions, facilitating more effective and tailored digital advertising transactions. Ad exchanges make it possible for a vibrant and competitive market to buy and sell online advertising inventory, which is necessary for VeraViews’ publishing partners to successfully monetize their websites. For years, participants in the digital advertising industry have demanded more open procedures. Despite tracking capabilities and sophisticated ad networks, advertisers rarely know where their ads are placed. This raises questions about ROI and brand safety.
The collaboration between the two blockchain-based advertising giants plans to address these long-standing problems. It will be done through the integration of VeraView’s “Proof of View” (PoV) technology into Alkimi Exchange’s advertising platform. By utilizing VeraView’s ad stack, Alkimi publishers can reach new certified audiences across the VeraView network. Additionally, VeraViews has access to fresh demand monetization via the network of advertising partners of Alkimi Exchange. Alkimi Exchange will be able to learn where Proof of View is being used throughout its supply chain to block bots and illegitimate traffic.
Broader Impact on Blockchain-based Advertising
The agreement might represent a first step in clearing up some of the most vexing supply chain issues facing the advertising sector. In reality, a survey by the Guardian said that a projected 25 percent of all online ad views were generated by bots; however, other estimates put the overall proportion of fraudulent traffic significantly higher. VeraViews has long advocated for technological solutions that address fraudulent advertising and other concerns. Moreover, it has been a pioneer in using technology to combat enduring problems in digital advertising. The company’s software stack is already used by a number of significant view hosting and publishing platforms.
If the VeraViews and Alkimio Exchange incorporation succeeds in reducing fraud and increasing transparency, it may serve as a template for more widespread use in the booming blockchain industry. This might subsequently transform a sector of the economy that is anticipated to surpass $1 trillion annually in the near future.
Here’s what they said
Ben Putley, CEO & Co-Founder of Alkimi, stated:
We at Alkimi Exchange and VeraViews are excited to announce our partnership, bridging the gap between advertising technology and cryptocurrency. By uniting our strengths, we’re pioneering an innovative synergy that will offer unparalleled efficiency, transparency, and security in the ad tech industry. Our collaboration symbolises not just a mutual understanding of our industry’s future, but also a shared commitment to drive sustainable growth, forge new pathways, and redefine the boundaries of what’s possible. Together, we are charting a course towards a more integrated, responsive, and intelligent digital advertising landscape.
David Murray, Demand Director at VeraViews, said:
The decentralized advertising ecosystem is still nascent, and we’re delighted that VeraViews and Alkimi Exchange have found ways to leverage our innovative technology solutions in synergy, working together to achieve our common goal of bringing trust and transparency to the programmatic advertising supply chain.
VeraViews is a patented Proof of View (PoV) fraud detection technology-based open ledger advertising platform. It is the most effective and auditable solution for avoiding ad fraud since it offers clear invalid traffic (IVT) tracking for publishers and auditable campaign data for brands. VeraViews ensures that real people see the ads. It helps increase campaign ROI for marketers and shortens the time taken for publishers to get payment.
About Alkimi Exchange
Alkimi Exchange is a decentralized alternative to the antiquated, ineffective traditional programmatic ad exchanges. Its goal is to re-establish value between advertisers, publishers, and users. They offer the fastest, infinitely scalable solution with zero fraud, low transaction costs, and total end-to-end transparency. It is possible thanks to Alkimi exchange, a bespoke layer 2-scaling system on the Ethereum network designed exclusively for advertising.
StarzPlay Sports has announced the release of StarzPlay Fantasy Sports, an unprecedented free-to-play Web3 sports game in the MENA region. The SERIE A 2023/24 season will mark the first time the football prediction game is played. It will debut in 19 nations in the Middle East and North Africa region and will only be accessible through StarzPlay Sports.
By integrating Web 3.0 and blockchain technologies, StarzPlay Fantasy Sports represents a crucial turning point in the fantasy sports industry. As the SVOD platform continues to set the standard for providing its audience with distinctive and interesting content, StarzPlay Sports is establishing itself as a versatile entertainment hotspot. Thousands of hours of high-quality video, including the best Western, Arabic, and Turkish shows, anime, and live sports are currently available on the site.
Blockchain technology-powered game
Watching live games on StarzPlay Sports has an entirely novel experience thanks to the game. StarzPlay Fantasy Sports enables viewers to fully experience the excitement of live football matches by allowing them to anticipate scores in real-time for SERIE A matches and other regional leagues. The goal will be to increase user interaction with the matches. This would involve predicting results like scores and possession percentages and identifying the player who might score the opening goal inside the interactive arenas using intuitive in-game tools. Players will require their strategic acumen and draw from their football understanding for a chance to earn prizes, compete against friends, and move up weekly, monthly, and all-time leaderboards,
Players who make accurate predictions can win a variety of rewards. The in-game money STARZ$ is one of them. Despite being free to play, players can buy, sell, and exhibit NFTs in a real-time interactive marketplace using money. This will give them the tools they need to build a customized team and improve their predicted performance. Additionally, the currency may be exchanged for tickets to SERIE A games, football merchandise, platform subscription vouchers, and, the cherry on top, meet-and-greet events with football legends beginning with the upcoming 2024 Supercoppa Italiana finals in Riyadh. Players will also receive prizes from third-party sponsors. In essence, it will open up a new channel for businesses and advertisers to interact with site visitors.
The HTML5 game will be run via the Skale Network and organized in Amazon AWS in a serverless environment. This will make it possible to serve customers during busy periods and offer a consistent, excellent experience during matches.
Here’s what they said
Alessandro Masaro, Chief Strategy Officer at StarzPlay said,
StarzPlay Fantasy Sports is the first-of-its-kind blockchain service in the region which will give customers a new dimension to engage with sports while competing to win incredible prizes. Our goal is to make StarzPlay a hub for sports entertainment and provide users and rights holders with more opportunities to interact and build stronger and more valuable relationships. We believe this is the first step of a larger plan which will see StarzPlay Fantasy Sports expand into other leagues and sports in the near future.
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