The beta version of the first Arabic social media platform “Baaz” was launched. The platform created in the Arab world for the Arab world targets the audiences in the Middle East and North Africa (MENA) region and is characterized by providing features that are culturally relevant to the Arab user as well as enjoyable at the same time.
The Salient Features Of Baaz
Baaz has various features but the most prominent is augmented reality (AR) technologies that allow users to test a set of visual effects in harmony with facial movements. It provides an exclusive series of avatars that embody famous Arab personalities or have Arab features. This is an addition to the ‘Explore section’ of the platform where users can browse famous and interactive photos and videos based on their interests ranging from comedy, video gaming, travel, and more. Baaz CEO Hamda Khochtali said,
At “Baaz”, we will ensure that the designs of our products are simple so that they remain the closest and easiest for users to understand.”
It targets the digital-savvy young generation whose knowledge of the digital world and technology is growing. Baaz is the perfect tool for those looking to connect with the outside world and share their ideas.
Baaz: The Game-Changer For The Arab Audience
Baaz uses the most advanced tools and methods and adopts the latest encryption technology, which complies with the European General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). CEO Khochtali emphasized that the social media platform aims to meet the demand of Arabic language users, focus on Arabic content as well as be user safe and friendly.
“Since the beginning of this year, we have worked to adapt to the requirements of the Arab user, and we made sure that the product is based on three basic points, that it is Arabic, safe, and simple, meaning easy to use. Arabic, because we really need an Arabic platform that understands us and our needs, a platform that looks like us.And, Safe because the Arab user is tired with fake accounts and fake news.And to be simple, because a large number of features and effects, does not necessarily mean meeting the aspirations of users.”
In its first of its kind experience, Baaz provides the easiest and fastest process to users that verifies accounts instantly and ensures a safe environment for users. The “verified” account holder has access to all tools and features and can prevent unverified users to comment or interact on their post. On the other hand “unverified” accounts are classified as virtual. They have access to dozens of avatars, filters, and virtual backgrounds as well as can verify accounts anytime.
CEO Khochtali stated that the goal is “not to rival Facebook and Instagram” as there is no Arabic competition.
“We do not have a competitor at the moment in the Arab world. We aim for “Baaz” to be among the three most used platforms in the Middle East and North Africa within the next few years, and to be distinguished by our proximity and deep understanding of the Arab user. We are from you and to you.”
Baaz is currently working with the most prominent digital content creators in the Arab world, especially from Lebanon, Tunisia, Jordan, and Palestine to provide exclusive content on the platform. This will enhance user experience and serve the aspirations of Arab audiences. It also looks forward to gradually expand to other Arab markets and work tightly with more startups, developers, content creators, illustrators, and artists.