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October 28, 2023by NetraMedia

TikTok and HubSpot Partner for CRM Integration to Boost Lead Generation

HubSpot and TikTok are teaming together to make community-based customer acquisition for brands easier than ever in a move that has the potential to completely redefine B2B lead generation. Brands will benefit from the integration as TikTok leads get integrated into HubSpot’s Smart CRM system. The first CRM partnership for TikTok lead generation will help businesses grow like never before by combining the power of the top customer platform and the most popular short-form mobile video destination.

HubSpot – TikTok CRM integration

The goal of the integration is to make it easier to import leads straight from TikTok into HubSpot Smart CRM. This action is a reaction to SMBs’ rising customer acquisition expenses. According to HubSpot’s research from 2021 to 2022, these costs increased for 53% of SMBs in the US, with more than a third reporting an increase of 20% or more. As a result, the collaboration is timely given that consumers are using their communities to learn about brands and products. Additionally, SMBs are looking for fresh approaches to obtaining leads due to obstacles in acquiring new customers.

Uncovering new opportunities

With a highly engaged audience, TikTok is well-positioned to assist B2B businesses in overcoming this challenge. More than 50% of American TikTok users claim to have discovered new brands on the app. Also, 58% of users worldwide state that after seeing a lead generation advertisement, they are likely to make a purchase. Through the use of native HubSpot integration, SMBs can automate the TikTok lead-capturing process and realize the benefits of community-based acquisition

The integration automates the B2B Lead Capture Process. Here’s how it works

The automated lead capture from TikTok made possible by the new HubSpot CRM integration transforms a highly engaged audience into prospective high-value clients. HubSpot’s Smart CRM is the central component of this integration. With the use of analytics and intelligence workflows, it guarantees a consistent customer experience across teams and provides useful insights. To further streamline the initial setup, users can link their TikTok for Business account to HubSpot.

After connecting, advertisers can use TikTok to create lead-generation ads that instantly sync leads into HubSpot’s Smart CRM in real time. Because all prospects are centralized, managing a company’s sales funnel is made simpler for enterprises. From there, companies can use HubSpot’s Marketing Hub to interact with new leads and use AI-powered analytics to identify which campaigns produce the best results. Currently, only the U.S. and Canada have access to HubSpot CRM integration with TikTok. However, in the upcoming months, it is planned to be expanded to more nations.

TikTok’s High Engaging Audience meets HubSpot’s Robust CRM

The collaboration has substantial effects on B2B marketers who are struggling with growing client acquisition costs. It represents the coming together of HubSpot’s powerful CRM skills with a very engaged TikTok audience. Additionally, it provides fresh approaches to lead generation that correspond with the current trends in community-based client acquisition.

No-Code Integration

HubSpot is promoting a no-code integration that enables companies to:

Connect their HubSpot account to their TikTok for Business account
Start creating lead-generating ads on TikTok and sync leads with HubSpot’s Smart CRM.
Employ HubSpot’s Marketing Hub to create tailored campaigns for a range of media, including SMS, sponsored ads, and email.
Use the new Sales Hub to manage and interact with qualified prospects.
Utilize HubSpot’s AI-powered reporting capabilities to evaluate campaign outcomes and adjust tactics.

Here’s what they said

Karen Ng, SVP of Product at HubSpot said,

We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses. With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.

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