Ad-tech solutions provider MMP World Wide (MMPWW) has entered into an exclusive technology partnership agreement with Aqilliz which will cover the Middle East, North Africa (MENA), and North American markets effective January 1, 2022. Aqilliz will authenticate audiences and establish data provenance within campaign environments.
Aqilliz – An Exclusive Technology Partner
The middleware technology provider specializes in providing seamless data collaboration and privacy compliance across the digital marketing ecosystem. Atom, Aqilliz’s proprietary, state-of-the-art data infrastructure, will enable federated learning, a machine-learning technique that allows distributed data sets to be queried and reconciled without the need to leave local storage. This ensures that all deterministic and probabilistic user identification happens within the context of local data protection laws.
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How Will The Partnership Contribute?
MMPPWW, an ad tech leader across EMEA and APAC, delivers full-funnel targeting and precision marketing solutions to help brands reach and engage consumers. The company’s in-house expertise paired with strategic industry alliances increases its clients’ ability to effectively monetize digital advertising inventory, which results in better campaign performance and a dynamic and transparent way to communicate through vibrant content.
Automation enables the company to scale the delivery of communications to consumers. The company’s goal is to create the next generation of ad tech solutions through data mining and attribution modeling while also offering cookieless targeting.
Aqilliz’s hybrid blockchain environment will enable MMPWW and its brands to maintain an immutable ledger of transactions that records all activities of audience identification and matching by partnering with Aqilliz. This ensures the highest level of data provenance, which is in line with the requirements stipulated by data privacy laws.
And That’s What They Said
Ayman Hayder, CEO of MMPWW said,
“Compliance isn’t something that is negotiable, and as more legislative reforms come into effect, it’s crucial that we equip our clients with the right tools and technology so they can be fully prepared.”
He further explained that the partnership will have a huge impact on how data is transacted in light of the recent Data Protection Law and the creation of the UAE Data Office.
“We consider this a golden opportunity to ensure privacy-first solutions become more commonplace, and we are very excited to work exclusively with Aqilliz to bring their technology to the MENA market”.
Gowthaman Ragothaman, CEO of Aqilliz is extremely thrilled about this first-of-its-kind partnership and said:
“Legacy technologies in the advertising and marketing technology ecosystem are built for centralized operations. The future of digital advertising is built on managing the value exchanges between brands, platforms, and the consumer, for which we need decentralized solutions in order to be secure and compliant. None of the existing solutions are able to capture and carry consent and provenance across the digital supply chain in order to be compliant.”