InMobi To Acquire Appsumer, A Performance Insights Platform
Appsumer, a performance insights platform for mobile app advertisers, has been acquired by InMobi, one of the top producers of content, monetization, and marketing technology. Appsumer is a London-based company that gives a 360-degree perspective of marketing spend across channels. This enables marketers to transform complex data into actionable insights.
Shumel Lais, the CEO, and Founder of Appsumer has joined InMobi and will continue to oversee the division in terms of product development and growth. The entire Appsumer team will join InMobi to assure client service continuity and to develop and support InMobi’s analytics and automation offerings. Appsumer will continue to operate as a separate entity under the InMobi corporate structure.
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The Co-Founder of InMobi Group and CEO of InMobi Marketing Solutions, Abhay Singhal said-
“Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily. The solution makes it easy to map all mobile performance media investments to business outcomes”
He also added –
“Shumel and his team are well-known industry leaders and visionaries in their field and will play an instrumental role in driving InMobi’s next wave of growth and innovation”
InMobi And Appsumer: How Will This Acquisition Help Marketers?
Appsumer’s self-serve technology platform, intellectual property, and the team will complement InMobi’s end-to-end content, monetization, and marketing stack, allowing marketers to track and evaluate their marketing expenditure in one place.
With third-party identifiers losing their power, making measurement and attribution more difficult, marketers need a clear picture of how their marketing channels are functioning now more than ever.
Appsumer’s platform provides marketers with no-code interfaces with over 100 marketing channels, and custom dashboards for clients to build and track goals and KPIs. It also empowers them with daily marketing data processing for more precise measurement and informed decision-making.
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Appsumer customers use the platform more than five times per week on average, making it a critical component of their performance marketing strategy. Furthermore, customers can use Appsumer’s workspace to measure performance, analyze results, and use that information to build more effective campaigns.
InMobi and Appsumer plan to collaborate to create an operating system that makes it easier to understand user acquisition channels by incorporating artificial intelligence (AI) into the platform to help marketers experiment and iterate more quickly to improve the results of their user acquisition strategies.
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