CarryMinati Effect Continues To Haunt TikTok Ratings.
Quite recently, the TikTok rating has taken a deep dip on Google play store. This happened after millions of its users starting filing reports and providing poor rating to the application.
Currently, TikTok claims to have around 200 million users in India. TikTok states that around 120 million of the users are active on the application.
A report by SenseTower in September 2019 stated that around 60 million people downloaded TikTok in a single month. This number sets a record of the maximum number of downloads.
Around 40% of this share was contributed by Indians.
So, What exactly went wrong? Why all of a sudden TikTok rating fell on Google Play store?
The rage against TikTok started when a meme started surfacing on the internet. The meme showed a statement released by the owner and CEO of TikTok, Kevin Mayer stated the following:
“I created the TikTok for jobless people, I didn’t know India had so many of them.”
All social media platforms started flooding with meme templates portraying the statement. Several people across India started requesting people to ban the use of TikTok. #bycottTikTok started trending on Twitter.
Since no authenticity of this news was proved, TikTok had not suffered much damage to its userbase. Still, there was a division in society who wanted this software to banned in India.
However, people soon got the opportunity to express their anger for this platform. A certain Group on TikTok community calling themselves “Nawabs” started a dispute by stating that people on TikTok are more hard-working and efficient than people on YouTube. They also stated that TikTok is a better platform for video upload.
To provoke the debate, TikTok star (Amir Siddiqui) created a YouTube video. He named this video as TikTok vs YouTube and asked YouTubers to step up to this war.
This started a speech war between this group on TikTok and a few people on YouTube.
They started mocking each other in their videos. Elvis Yadav was the first YouTuber to step up to the challenge.
Soon another video surfaced on YouTube made by a YouTuber named CarryMinati(Ajey Nagar). In this video, the YouTube channel host used a lot of creative ways to defame TikTok star Amir Siddique and his fellow group members. The video received a great response from his viewers and people started sharing it across other social networking platforms.
Also, people started creating memes on TikTok star Amir, to show their support for YouTubers and CarryMinati.
In just four to five days this video by CarryMinati gained a lot of popularity on the internet. It became the most viewed video in India. However, YouTube decided to bring down the video as the content of the video was reported to be filled with profanity and hate speeches.
The video was still increasing in its views and likes and sudden removal of it from YouTube started a whole new revolution. People started reporting TikTok on their mobile phones and requested others to do the same.
Many fellow YouTubers and Bollywood celebrities showed their support towards CarryMinati and started uninstalling TikTok from their phone devices.
Within days, millions of users reported TikTok. They started rating it with 1-star reviews. This resulted in the downfall of TikTok rating from 4.6 to 1.2 on Google play store. Recently Google deleted around 1.5 million reviews and comments from TikTok.
While all this was going on, another video surfaced on the TikTok.
This video was made by Faisal Siddiqui brother of Amir Siddiqui. In this video, Faisal can be seen throwing a liquid substance on a girl’s face. Reportedly he was supporting acid attacks on females.
This video was reported to the authorities and the National Commission for Women filed a complaint against the user with TikTok.
After this incident, TikTok banned the accounts of Faisal and Amir Siddiqui. Both are brothers and member of Nawab community on TikTok. Even before these incidents, several complaints were filed against them for spreading hate speech via their videos. Millions of people were following their accounts on this platform.
According to TikTok Asia-Pacific office, they don’t allow any such content which is a threat to the security of an Individual. Their policies are strict against Physical harm of violence against women.
However, so many other cases have been reported earlier well where TikTok has been reported to spread hate speeches in the community or religion.