Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites
Microsoft unveiled pubCenter, a brand-new advertising platform made to help small publishers monetize their websites. Microsoft wants small and medium-sized publishers to use pubCenter for display and native advertising from the Microsoft Advertising Network in order to monetize their websites. It is promoting its 15-year-old Google AdSense alternative as a pilot program for American advertisers only. With the help of Google AdSense, website owners can make money by running advertisements on their pages for free. AdSense publishers receive a portion of Google’s revenue from advertisers who pay Google to display their ads on their websites. Microsoft Advertising thinks they have a way to help advertisers; all it takes is a little tag put on the business website.
PubCenter – a simple and effective way to monetize websites
Microsoft launched the pubCenter program about 15 years ago. It has now redesigned the platform to enable tailored and relevant native and display ads that match consumer intent, publishers must insert a tag. Its goal is to assist small and medium-sized publishers and creators in making money or covering expenses. Additionally, it gives publishers the ability to control how many advertisements appear on the website, where they appear, and whether or not to display irrelevant content for users.
The new Microsoft pubCenter is now available as a pilot program in the United States; a global rollout is scheduled for the upcoming months. Microsoft PubCenter is a code-on-page advertising solution designed to simplify the process of introducing programmatic advertising to businesses. Companies must create an account and add one piece of code to their website. Following that, Microsoft pubCenter will display advertisements from the Microsoft Advertising Network, which consists of marketers from the Microsoft Advertising Platform and Microsoft Invest.
Read More: Microsoft Advertising Enters the Video and CTV Advertising Realm
How does Microsoft pubCenter work to monetize websites?
Companies give permission for the ads to appear on their websites. After that, advertisers from the Microsoft Advertising Network compete for ad space. The company may get paid when advertisements are displayed on its website. For instance, a small business owner may be considering trying an alternative ad network after already using Google AdSense to monetize their websites. Publishers choose an ad format and add website codes, much like with AdSense, to get paid each time an ad is served on the website. Only in situations where it anticipates a higher bid will the system serve ads.
While marketers fight for space on the Microsoft Advertising Network, bloggers and website owners are attempting to attract readers with quality content, like insider tips on the best local hiking spots or dining establishments. pubCenter assists in monetizing the website with highly targeted and pertinent native and display advertisements that fit customer intent and profiles. Unlike other programmatic platforms, Microsoft pubCenter allows them to get started quickly.
Image credit- Microsoft Advertising
What does Microsoft pubCenter offer?
- Flexible mediation: Companies using Google AdSense units can also employ Microsoft pubCenter advertising. When Microsoft anticipates a higher bid, it will only show its advertisements.
- Placement of ads: Companies are free to select where and how many advertisements appear on their website.
- Enhanced advertisements: Microsoft PubCenter displays advertisements that are appropriate to the businesses website’s content and the interests of its users.
- No minimum revenue requirements or sign-up fees: Companies can use Microsoft PubCenter without having to meet any minimum revenue requirements or volume constraints.
Microsoft Advertising feels that pubCenter gives publishers more control over modifications. It gives them the ability to manage and steer ad inventory. Its goal is to enable all artists and founders to maximize the potential of content monetization.
Read More: Microsoft Advertising Enhances Search and Ads with Generative AI
