Aleph Holding, a worldwide partner to the world’s largest digital media companies, has acquired 86 percent of Connect Ads in a cash and stock swap, the company said today.
Aleph Holding now has a presence in the Middle East and North Africa, as part of its global expansion and penetration into new markets.
Aleph’s complementary portfolio of digital media service firms, includes Httpool, Internet Media Services, and Wise, Blue, Social Snack, and AdDynamo, which gives top digital platforms like Facebook and many others access to new regions and under-served areas.
Through Connect Ads’ more than 14 other exclusive media agreements with global and top digital media companies including Twitter, TikTok, Verizon Media, Spotify, Adobe Advertising Cloud, Huawei Ads, Bigo Ads, and others, Aleph’s services are now available across the MENA region.
Aleph expects to produce $1 billion in revenue by 2021, thanks to an increased network that now includes over 90 regions. The acquisition is a significant step forward in this quest.
Gastón Taratuta, Founder & CEO of Aleph Holding said that building throughout MENA has significant value, both in terms of serving current partners and clients and in terms of expanding on existing ties in other regions of the world.
He further added –
We have been following Connect Ads’ growth and geographical expansion over the last five years and I am excited to welcome them to the Aleph family. We will work together with Connect Ads and A15 to make this a successful partnership
Karim Beshara, General Partner of A15 also commented –
A15 is happy with the phenomenal results, value, and growth that Connect Ads created over the years; it validates A15’s venture-building strategy in creating outliers
He also said that his team is enthralled to continue its partnership with Aleph and Connect Ads and contribute to a worldwide digital dynamo. Furthermore, he also expressed his excitement regarding the future growth prospects and possible profits that this transaction will provide.
Mohamed El Mehairy, CEO of Connect Ads went on record to say that it is an eventful time because of the commonality in the vision and goals that they share here. He added –
We see this as a giant leap in the right direction for Connect Ads and all our stakeholders, including our teams, partners, and clients. Being a part of Aleph, this truly global structure will give us more leverage in managing our business as well as global exposure and potential that goes far beyond MENA and EMEA