TargetVideo, the Munich-based video publishing and advertising leader, acquired Brid.TV, their long-time technology partner. The joint venture will aim to meet the demands of the rapidly growing video system. They will also provide strategic solutions to lay a better foundation for publishers. The acquisition amount remains undisclosed.
Since 2014, they have advocated for a very adaptable, fully functioning video content monetization alternative for online publishers. With this merger, the digital media company will now permit its partners to leverage further developments in the video ad industry. They intend to offer a comprehensive solution that allows publishers to profit from player technology, exclusive content, and monetization. This will be the main source of revenue and expansion for the company.
Maximilian Gall, CEO, and founder of TargetVideo announced,
We are thrilled to join forces. This acquisition not only gives us access to the international market but also accelerates the development of our ad technology and ensures that our publisher network remains ahead of the curve.
Furthermore, he added,
Now, we can offer brands and media agencies an expanded range of programmatic advertising option.
Uros Jojic, founder of Brid.TV, and TargetVideo’s co-CEO added,
By infusing our platform with high quality video content and a large ad demand, we will enhance its value to users and unlock new possibilities for publishers and ad agency partners, enabling them to optimize their business.