Adlook, a deep learning-powered platform for next-generation brand growth, has partnered with Adsquare. It is a platform for worldwide location intelligence. Marketers will receive comprehensive solutions that promote brand expansion and ensure performance as part of the collaboration. Given the changing face of the sector, the alliance also responds to the desire for privacy targeting. Advanced Deep Learning technology from Adlook and location-based targeting know-how from Adsquare work flawlessly. Additionally, it establishes a fresh standard on the market for precise targeting and privacy-first solutions.
Adlook – Adsquare Collaboration
The efficacy of cookie-less, ID-free, and privacy-compliant targeting is increased by this dynamic partnership. Adlook’s market-leading Deep Learning technology gives brands access to its algorithm. It self-optimizes in real-time, according to the particular KPIs of each campaign. With the help of Adsquare’s ID-free audience targeting technology, such performance is currently boosted. Additionally, it provides a level of depth in geo-contextual audience profiles that is unmatched, boosting the success of campaigns and guaranteeing that messages are delivered with the utmost relevancy, ultimately resulting in higher engagement.
This relationship offers advertisers an unparalleled level of specific, meaningful engagement without ever jeopardizing customer privacy in a time when relevance is everything.
Here’s what they said
Luca Filardo, global head of solutions management at Adlook commented,
Location intelligence is more than a buzzword; it’s a revolution in creating meaningful brand-consumer connections. Adding Adsquare to our future-proof and privacy-safe targeting capabilities was the natural step towards allowing us to serve any sort of campaign across any audiences. Proximity applied to sophisticated Deep Learning and DCO capabilities will bring enormous value to marketers who want to leverage the full power of programmatic advertising. We are thrilled to partner with Adsquare and add a valuable solution for our marketers.
Tom Laband, CEO & co-founder at Adsquare said,
We take pride in expanding our data offering to encompass a broader spectrum of DSP partners, addressing the surging demand for privacy-conscious targeting solutions. Our Adsquare datasets help you to reach specific groups of people based on their location, making your ads more relevant and allowing them to send personalized content to people’s devices. Proximity targeting by Adsquare is designed to respect privacy regulations by not using cookies or mobile IDs. This means you can effectively reach your target audience while keeping their privacy protected.