generative AI

Google Integrates Gemini AI Into Search Ads Platform

As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its latest AI model – Gemini – into the Search Ads platform to enhance advertising efficiency. Early Ad Strength scores, which gauge the relevance, caliber, and diversity of ad copy, have increased as a result of advertisers creating more effective search campaigns with less work. The goal of the integration is to facilitate the creation of ad campaigns and improve the way that advertisements relate to online searches as they change.

Enhancing search engine marketing with Gemini-powered chat in search ads

In the upcoming months, Google Ads will join the list of core products that will support Gemini, the company’s largest and most powerful AI model. To improve its advertising solutions, the tech giant is now testing Gemini. The conversational experience is presently powered by Gemini. English-language advertisers in the United States and the United Kingdom can now fully access the conversational experience in Google AdWords through beta access. Over the coming weeks, it will be made available to all English-language advertisers worldwide. In the coming months, Google will be adding more languages.

Through a chat-based interface, the conversational experience workflow is intended to assist in the development of search campaigns. It blends knowledge with Google AI. With its Gemini AI model, the company has introduced a conversational experience in Google Ads that runs on servers in data centers as well as mobile devices. Advertisers can create relevant ad content with a conversational experience. Advertisers have expressed that it can be difficult to produce captivating images that boost performance as search becomes more visual.

Read More: Google’s Third-Party Cookies Deprecation Rolls Out Today

What are the advantages for advertisers?

More advertisers now have access to a feature that may speed up and simplify the process of creating search campaigns, giving them more time to concentrate on other critical activities necessary to achieve favorable campaign results. A new chat-based feature in Google Ads is called the Conversational Experience. Generating text and assets more quickly, it facilitates optimization and speeds up the creation of search campaigns by combining knowledge with Google AI.

How does it operate?

Conversational experience can be helpful.

• Developing fresh search ad headlines and descriptions
• Coming up with pertinent keywords
• Proposed pictures
• Proposed links to websites

Advertisers only need to enter their websites to create these assets; Google AI will then create relevant ad content, including headlines, descriptions, images, and keywords. The selection of elements for their campaigns is entirely up to advertisers. They can also use the chat feature to tweak and modify the content that has been generated. All generative AI-created photos in Google Ads, including conversational images, will have an invisible SynthID watermark and open standard metadata.

Generative AI in search ads

Adopting a brave and conscientious AI strategy 

Google is as excited about AI’s potential to create value for advertisers and customers alike as the industry is. As AI keeps developing quickly, new opportunities and use cases appear frequently. Google is still dedicated to creating and implementing this innovative technology responsibly. They will keep investigating the potential of artificial intelligence.

Here’s what they said

Tom Foster, Paid Search Manager at Page1 said in the blog

I found the conversational experience very easy to use. It helped me create even more high-quality ads with ‘Good’ or ‘Excellent’ Ad Strength, which has further improved the performance of my campaigns.

Read More: Google Cloud Introduces New Generative AI Tools for Retailers

Vodafone and Microsoft Sign 10-year Strategic Partnership for IoT, Cloud, AI and More

Vodafone, a mobile telecom provider, has signed a 10-year strategic partnership with Microsoft to provide generative AI, digital, enterprise, and cloud services to over 300 million businesses across Europe and Africa. Over the next ten years, Vodafone plans to invest $1.5 billion in cloud and customer-focused AI services created in partnership with Microsoft. Microsoft will also make use of Vodafone’s mobile and fixed connectivity services.

Strategic partnership covering IoT, cloud, generative AI

The partnership aims to transform Vodafone’s customer experience with Microsoft’s generative AI, hyperscale Vodafone’s leading managed IoT connectivity platform, develop new digital and financial services for businesses, particularly SMEs in Europe and Africa, and overhaul its global data center cloud strategy. Moreover, by April 2024, this will operate independently as a separate business. In addition to spurring growth in applications and broadening the platform to connect more machines, cars, and devices, the new business will draw in new partners and clients.

Introducing personalized digital services

Through the use of Microsoft Azure OpenAI capabilities, the partnership will use Generative AI to boost customer satisfaction and provide real-time, proactive, seamless, and hyper-personalized experiences across touchpoints. Additionally, it will make use of its distinctive benefits to reach over 300 million customers, public sector organizations, and businesses throughout Europe and Africa. TOBi, Vodafone’s digital assistant, will be included. Additionally, Microsoft Copilot will enable Vodafone staff members to change work procedures, increase output, and enhance digital efficiency.

With the use of cutting-edge generative AI technology, the new partnership will produce digital services that offer a highly customized and unique customer experience across a variety of channels. They will be based on Vodafone’s well-established framework for responsible AI, which includes impartial and moral privacy and security policies.

Read More: Microsoft Advertising Enhances Search and Ads with Generative AI

Significant Collaboration Areas

The companies have identified five key areas of collaboration:

Generative AI

The companies aim to enhance customer satisfaction by utilizing Microsoft Azure OpenAI’s capabilities to provide frictionless, proactive, real-time, and highly personalized experiences across all Vodafone customer touchpoints. This includes the digital assistant TOBi, which is accessible in 13 countries. Employees of Vodafone will also be able to use Microsoft Copilot’s AI capabilities to change working procedures, increase output, and enhance digital efficiency.

Scaling IoT

Vodafone has launched a new standalone global Internet of Things (IoT) managed connectivity platform that connects 175 million devices and platforms globally. Microsoft plans to invest in this platform. Vodafone also intends to join the Azure ecosystem, opening the IoT platform through Open APIs to a large developer and third-party community.

Africa’s digital acceleration

Microsoft intends to help scale M-Pesa, Africa’s largest financial technology platform, by hosting it on Azure and enabling the launch of new cloud-native applications. A purpose-driven initiative being introduced by the companies aims to improve the lives of one million SMEs and 100 million consumers on the African continent. The objective is to provide digital services to the underserved SME market and improve youth outreach, skill development, and digital literacy initiatives. Through the creation of a community of certified developers, the partnership seeks to promote innovation in financial services.

Read More: Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites

Enterprise growth

As part of its plan to become Europe’s top business platform, Vodafone will continue to commit to distributing Microsoft services, such as Microsoft Teams Phone Mobile, security solutions, and Microsoft Azure. In addition to supporting the estimated 24 million SMEs in Europe with a managed platform that expands with their company, this allows business customers to quickly adopt and operate Microsoft’s cloud-based services.

Cloud transformation

By updating its data centers to Microsoft Azure, Vodafone plans to expedite its cloud transformation. This will simplify and lower the operational costs of its IT estate while enhancing its responsiveness to customers. Vodafone will be able to replace numerous physical data centers with virtual ones throughout Europe as a result, streamlining and cutting the costs associated with running its IT estate. It will also be able to meet its energy requirements and advance its sustainable business plan.

Here’s what they said

Margherita Della Valle, Vodafone Group chief executive, said,

Today, Vodafone has made a bold commitment to the digital future of Europe and Africa. This unique strategic partnership with Microsoft will accelerate the digital transformation of our business customers and step up the quality of customer experience for consumers.

Satya Nadella, chairman and CEO, of Microsoft, commented,

This new generation of AI will unlock massive new opportunities for every organisation and every industry around the world. We are delighted that together with Vodafone we will apply the latest cloud and AI technology to enhance the customer experience of hundreds of millions of people and businesses, build new products and services, and accelerate the company’s transition to the cloud.

Read More: AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan

Google Cloud Introduces New Generative AI Tools for Retailers

On the eve of the annual convention of the National Retail Federation, Google unveiled several new generative AI tools intended to improve the online shopping experiences and other retail operations of retailers. The tools make use of artificial intelligence technologies that are generative. They are made to make the implementation of chatbots and AI easier, enhance search, and produce more customized shopping experiences. One of these new products is an AI-powered chatbot that merchants can incorporate into their mobile apps or websites.

The most recent illustration of generative AI’s expanding impact in the retail sector is found in Google Cloud’s products. Retailers can modernize operations, personalize online shopping, and change in-store technology rollouts with the aid of these generative AI-powered technologies. These virtual representatives can converse with clients and make recommendations for products based on their likes.

Google Cloud unveils new generative AI tools for retailers

In addition, tools for improving retailers’ customer support systems and streamlining their product cataloging procedures are included in Google’s recently released AI products. In addition to e-commerce, physical stores are receiving new artificial intelligence capabilities via Google Distributed Cloud Edge, an already available hardware and software package.

All these areas seem to have a great deal of room for improvement. After using virtual assistants, only about one-third of customers are happy with them, and almost 20% say they wouldn’t use them again. Customers are still very interested in using AI, though. Eighty percent of those who haven’t used the technology for shopping would like to give it a try. The majority, or five9%, would like to use AI applications while they shop.

Read More: Imagine Communications Join Forces with Google Ad Manager

New generative AI tools

Google’s offerings are aimed squarely at these issues. The new tools include:

Conversational Commerce

Similar to brand-specific ChatGPT, Conversational Commerce facilitates the joining of chatbots on websites and mobile apps. The salespeople converse with customers in plain language and make customized product recommendations depending on each person’s preferences. When it comes to products, they can have “helpful and nuanced” conversations with customers. Moreover, it offers recommendations based on their preferences.

Catalog and content Enrichment toolset

Google Cloud’s new Catalog and Content Enrichment toolset, which uses GenAI models—including the previously mentioned PaLM and Imagen—to automatically generate product descriptions, metadata, categorization suggestions, and more from as little as a single product photo, complements the Conversational Commerce Solution. Additionally, retailers can use the toolset to create new product images from pre-existing ones. Furthermore, it can also leverage product descriptions as the foundation for AI-generated product images.

For example, when a customer is looking for a formal dress for a wedding, a virtual agent can talk to them and offer customized product options based on their preferences for colors, the type of venue, the weather, complementary accessories, and price range. Importantly, rather than taking months, retailers can use these advanced conversation AI agents in a matter of weeks. This new solution can be integrated into a retailer’s current catalog management software or run on the Vertex AI platform on Google Cloud.

Read More: Google’s Third-Party Cookies Deprecation Rolls Out Today

Vertex AI

Additionally, Vertex AI Search for retail, a product from Google Cloud, has a new LLM capability. It provides retailers with natively embedded Google-quality search, browse, and recommendation capabilities on their unique product catalog and shopper search patterns. With the addition of new large language model (LLM) capabilities, Vertex AI Search enables sellers to tailor an LLM to their specific catalog and the search habits of their customers. By better ranking possible products as a fit for any given search term, it can give users more relevant search results.

Customer Service Modernization

Customer Service Modernization combines chatbots with an existing retailer’s CRM data. It enhances self-service, recommends products, sets up appointments, monitors order status, and more.

Google Distributed Cloud Edge

To lower IT expenses and resource commitments related to retail GenAI, Google unveiled the Google Distributed Cloud Edge. It is a managed self-contained hardware kit designed specifically for retailers. It is intended to facilitate retailers’ use of AI in places with spotty or nonexistent internet. Store analytics, frictionless checkout, and streamlined mission-critical store operations are currently its main use cases. The edge cluster, which powers customers’ GenAI apps, is said by Google to be compatible with a variety of retail spaces, including convenience stores, gas stations, fast-casual restaurants, and grocery stores. It comes in a range of sizes, from single-server to multi-server configurations.

Here’s what they said

Carrie Tharp, vice president of Strategic Industries, Google Cloud said,

In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas. With the ability to accelerate growth, boost efficiency, fuel innovation, and reduce toil, generative AI solutions are ready to be deployed now, and Google Cloud’s recent innovations can help retailers recognize value in 2024.

Read More: Google Launches Google Ads Data Manager for First-Party Data

Amazon Ads Develops Special Solutions Suite for Advertisers in 2024

Amazon Ads has developed a special solution for advertisers after identifying several major trends that will influence digital advertising in 2024. The broader usage of generative AI, the growing uptake of streaming TV commercials by companies of all sizes, the use of clean rooms for campaign optimization, and the accelerating pace of investments in cutting-edge machine learning models are some of these trends.

Amazon Ads’ Solution Suite for Advertisers

Image generation tool

For the past year, the advertising business has been using generative AI as a semantic, with leaders praising its potential to completely transform creative development. Generative AI is expected to become a crucial tool for advertisers in 2024, enabling the effective creation of visuals for a brand at scale, according to Amazon Ads. Based on a poll done by Amazon Ads in March 2023, about 75% of advertisers said that developing ad creative and selecting creative formats were the biggest obstacles to creating effective campaigns.

Amazon Ads has introduced an image-generating tool for US advertisers taking part in Sponsored Brands campaigns to tackle this. With the help of this generative AI technology, brands will be able to develop lifestyle content. It can greatly enhance ad performance by removing creative limitations.

Sponsored TV for US advertisers

Large brands have always dominated the streaming TV ad market. But according to Amazon Ads, businesses of all kinds will start using the technology in the masses by 2024. Amazon Ads hopes to democratize access to streaming TV advertising with the introduction of Sponsored TV for US advertisers. With no upfront costs or minimum expenditure restrictions, the solution gives the same flexibility as Amazon’s sponsored ads and includes retail-aware, shoppable ad layouts.

Read More: GroupM and Amazon Ads Partner for Creator-Led Shoppable Format

miniTV in India

Additionally, miniTV, an ad-supported free video streaming service, has been launched by Amazon in India. It offers advertisers the chance to engage in brand integrations. The Amazon.in, shopping app, site, Fire TV, and standalone miniTV app are all integrated with miniTV. Young adults, and health- and fashion-conscious consumers who enjoy traveling and trying out new things are among miniTV’s target demographics. Through miniTV advertisements, brands may offer viewers one-click access to their Amazon buying pages, enhancing brand recognition, purchase intent, and brand association without requiring them to exit the app.

Prime Video Ads

Amazon revealed that there will be limited advertisements for Prime Video movies and series worldwide beginning in early 2024. The goal of the move is to maintain and improve the platform’s content offerings while enabling the corporation to make long-term investments in more interesting films and TV series. Channels from Fire TV will be included as well. Fire TV has won over fans in India, where it is now their go-to source of entertainment.

In addition, the company emphasizes that there will be fewer adverts on Prime Video than on linear TV and other streaming platforms. With more than 150 million Fire TV devices sold worldwide, it provides a chance for advertisers to connect with viewers. They can also search and find new content. For an extra $2.99 (about INR 250) each month, users can enjoy Prime Video without any ads. On laptops, tablets, smartphones, and smart TVs, Prime Video provides movies and TV series in up to 4K quality.

Amazon Marketing Cloud (AMC)

Clean rooms are becoming a more popular tool among advertisers for campaign design, optimization, and impact measurement. Clean rooms allow marketers to analyze data from various sources and produce personalized marketing insights. The Amazon Marketing Cloud (AMC), a secure and encrypted clean room solution provided by Amazon Ads, enables advertisers to compile signals and obtain a thorough grasp of consumer behavior across several channels. In addition to reporting on cross-channel media performance, it can be used to supplement Amazon DSP’s reporting features.

Read More: Google Plans to Introduce Programmatic Support for Limited Ads

Amazon Publisher Cloud

Furthermore, Amazon Ads unveiled Amazon Publisher Cloud, the first and only clean room solution. It lets publishers use Amazon Ads insights to examine their first-party signals and optimize programmatic agreements for maximum reach.

Advanced Machine Learning Models

Advertisers need to emphasize relevance, protect the integrity of their insights, and uphold customer trust to reach incremental performance targets. Key tactics will include implementing model-based solutions, developing an engaged audience awareness, and generating outcomes. To remain relevant, advertisers are adjusting to a world without cookies, anticipating further investment in this area.

Amazon Ads expects a spike in investment in advanced machine-learning models. This is due to the constantly shifting consumer landscape and growing concerns around ad relevancy. Amazon DSP advertisers now have access to improved campaign control systems and new, more advanced machine learning models. To assist advertisers in forecasting and reaching highly relevant audiences at the lowest possible cost, these models analyze a variety of signals. 

Based on an internal review conducted across US campaigns, Amazon Ads found that modeled audiences offer improved delivery and engagement rates, with a 25% increase and a 12% decrease in cost per click per impression. The average return on ad spend for US Amazon DSP ads has increased by more than one-third. It was largely due to the variety of buy, browse, and streaming signals.

Read More: Amazon Ads and IPG Mediabrands Ink 3-year Deal for Upcoming Prime Video Ads

X Announces the Launch of its Generative AI Chatbot GrokAI in India

The generative AI chatbot GrokAI, developed by Elon Musk’s xAI, will now be accessible in India in addition to 46 other nations, including Pakistan, Australia, New Zealand, Singapore, Sri Lanka, and more. The announcement comes less than a week after it was made available in the US. GrokAI access will also be limited to X’s premium users in India. Grok faces competition from the likes of Google’s Gemini AI and OpenAI’s popular chatbot ChatGPT.

the following countries can now grok:

– australia
– bahamas
– barbados
– belize
– botswana
– cameroon
– canada
– dominica
– eswatini
– fiji
– gambia
– ghana
– grenada
– guyana
– india
– jamaica
– kenya
– liberia
– malaysia
– malawi
– malta
– mauritius
– namibia
– new zealand
-… https://t.co/P9YatfLF3h

— X (@X) December 13, 2023

GrokAI chatbot accessible for Premium+ users

Currently, users of X Premium+, the highest subscription tier offered by X, can access the chatbot. Accordingly, users will have to pay INR 1,300 for a web subscription, INR 2,150 for mobile apps, and INR 13,600 for an annual subscription. In October 2023, X launched the Premium+ tier, which costs $16 per month and gives users ad-free access to both the algorithmic “For You” and chronological “Following” feeds on the platform. Other features include the ability to edit tweets, post longer text or video, and share ad revenue.

Read More: Elon Musk Ventures into The AI Frontier With xAI

GrokAI features

xAI had observed that, in contrast to other chatbots on the market, Grok has access to real-time information because of data from X. Conversely, ChatGPT and Google’s BARD compile data from a range of publicly accessible sources. These include Wikipedia, books, and online content. Additionally, the company mentioned that Grok has a “rebellious streak” and is made to “answer questions with a bit of wit.” Furthermore, according to xAI, Grok will respond to inquiries that popular AI chatbots now reject. Once GrokAI was released in the US, it has already generated a good deal of controversy for its clever answers to questions. Additionally, a lot of people claimed that GrokAI isn’t quite politically neutral like other chatbots.

Large language models powering the chatbot

Grok is built upon Grok-0, xAI’s proprietary large language model (LLM). Grok-0, which is trained with 33 billion parameters, can outperform ChatGPT’s GPT 3.5 language model, according to xAI.

Access to data

When the chatbot was first released, xAI claimed that it could access real-time data from X. Furthermore, the company guaranteed that its knowledge was current and applicable. The launch coincides with Elon Musk continuing to push for diversifying X’s revenue streams. He aims to do so by increasing subscription income and lowering the company’s reliance on advertising. The advertising revenue currently accounts for the majority of revenue but has suffered significantly over the past year.

Read More: Amazon Enters Generative AI Scene With Its Chatbot “Q”

Jio Haptik Introduces Contakt, A Gen-AI Customer Experience Platform

Reliance Jio Infocomm’s artificial intelligence startup Haptik has introduced a generative AI platform specifically designed to help clients develop virtual assistants and back-end information support. Large language models (LLMs) drive the “Contakt” platform. It is a generative AI-powered customer experience suite that has already seen several pilot deployments and will continue to expand in the future. With Contakt, enterprises can now deliver streamlined and efficient support experiences at scale. It enables teams to understand and respond to customer queries in a nuanced and context-aware manner, fostering conversations that are both efficient and tailored to individual needs.

Jio Haptik’s Contakt- a generative AI-powered suite

The platform’s goal is to improve the user experience for every customer throughout their entire lifecycle, making it possible for anyone to use a solution similar to ChatGPT. Contakt is an AI platform that generates material and helps clients create virtual assistants and back-end support. Through chat interfaces, clients will be able to accept text, audio, and image queries, making use of the default capabilities of OpenAI’s Generative Pre-Trained Transformer (GPT)-3.5 and GPT-4 models. Clients will be able to access various LLMs (Large Language Models) nonetheless.

Read More: Amazon Enters Generative AI Scene With Its Chatbot “Q”

Generative AI components

The three main components of generative AI are intelligent analytics, agent co-pilot, and generative AI assistant.

Generative AI Assistant

The basis for creating an AI assistant utilizing unstructured data is provided by the generative AI assistant feature. The unstructured data includes PDFs, CSVs, blogs, webpages, and other sources. When combined with web APIs and CRM, the AI Assistant can produce dynamic responses and handle a broad variety of customer inquiries. During the pre-sales phase of the customer journey, it can provide conversational buying advice, assisting customers in making well-informed purchase decisions.

Agent Co-pilot

As support agents interact with customers, they use generative AI to give them summaries, suggested answers, and recommendations in real time. In addition to increasing agent productivity, this also significantly speeds up response times, which benefits customers.

Intelligent Analytics

An analytics engine that offers insightful data on the performance of bots and agents. It is in addition to AI-driven suggestions to boost customer service effectiveness. It enables the creation of personalized reports and dashboards and provides a unified view of all relevant metrics.

Performance tracking

According to the company, the analytics engine in the Contakt suite makes it easier to track the performance of bots and agents. It optimizes for better customer outcomes with the help of AI-powered recommendations. Aakrit Vaish, the chief executive of Haptik, stated that the introduction of a separate vertical for this generative AI platform was prompted by the market demand for better chatbot offerings. The initiative was taken even though Haptik was already experimenting with generative AI and the demand for “smarter” conversation platforms.

Read More: Omnicom Signs Generative AI Licensing Agreement with Getty Images

Contakt’s features are truly meant for Enterprise Scale.

Contakt is supported by a state-of-the-art natural language processing (NLP) engine, a robust integration ecosystem, and special scaling and security capabilities.

Scalability

Contakt’s user-friendly interface makes it easy to manage large customer volumes. For improved customer experiences, omnichannel support can be optimized across 10+ channels, communication in more than 100+ languages, and seamless integration with 100+ platforms. These include social media, agent systems, payment gateways, and software that is compatible with APIs.

Security

Contakt guarantees the utmost in data protection and conforms to international security guidelines. These include ISO, HIPAA, GDPR, CCPA, and SOC 2 standards. Sensitive customer data is protected and kept private thanks to this dedication to security.

NLP Engine

Contakt’s Gen AI-powered NLP engine, integrated with OpenAI, is capable of comprehending and interpreting the nuances of human language. In addition, it recognizes intent, manages ambiguity, has tailored conversations, and preserves context to promote more organic, human-like interactions.

Haptik’s statement comes after Yellow.ai, a chatbot platform’s announcement on November 20, 2023. It stated that it was launching a chatbot platform powered by generative AI in association with Amazon Web Services.

Read More: JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool

Amazon Enters Generative AI Scene With Its Chatbot “Q”

Amazon is introducing “Q,” an AI-powered chatbot designed for AWS users. With the release of ChatGPT by OpenAI, Copilot by Microsoft, and Bard by Google, Amazon has now added its new chatbot to its generative AI portfolio. Q is currently in public preview, with annual user fees starting at $20. It can respond to inquiries such as “How do I use AWS to build a web application?” Q is being marketed by Amazon as a novel kind of generative AI-powered assistant that can respond to queries from staff members, produce content, and take action based on company data.

Meet your new #generativeAI assistant designed for work that can be tailored to your business. 💡

With Amazon Q, you can solve problems, generate content, get insights from data, build faster on #AWS, while helping keep your data private & secure. ☁️

🔗 https://t.co/ZKKQs9gzEc pic.twitter.com/4H0xagrgfI

— Amazon Web Services (@awscloud) November 28, 2023

Q- Amazon’s New Generative AI Chatbot

As per Amazon Web Services, Amazon Q helps agents by providing them with instantaneouas feedback and suggested actions to enhance customer satisfaction and promptly attend to customer requirements. Q uses the information supplied by the companies to create content and provide individualized interactions. Its training is based on 17 years of AWS experience. Although Amazon is the industry leader in cloud computing, surpassing competitors Google and Microsoft, it is not thought to be at the forefront of AI research that has produced advances in generative AI. AWS solutions are recommended for apps that run for a few seconds as opposed to minutes or hours, or for apps that access storage very infrequently, which claims that Q can comprehend the subtleties of app workloads on AWS.

Read More: Meta and Amazon Collaborate for In-App Shopping in FB and IG

Amazon Q for Businesses and Agents

Amazon Q can be customized for any kind of business and offers contact center agents new support. The chatbot helps to understand customer intents and leverages pertinent information sources. This aids in providing accurate responses and actions. Moreover, it allows the agent to communicate and address specific customer needs in real-time. Reduced agent training, resolution times, and costs are achieved by enabling agents to handle customer needs on a wide range of subjects without the need for supervisory support. This feature of Amazon Q in Connect improves customer satisfaction and fosters enduring customer relationships. In addition, Q is capable of troubleshooting network connectivity problems and analyzing network configuration to offer corrective actions.

Q Generative AI for AWS Customers

AWS Customers can set up Q by linking it to software and apps that are specific to their organization. These consist of Gmail, Salesforce, Jira, Zendesk, and Amazon S3 storage instances. Q learns the characteristics of a company. They can be its organizational structures, fundamental ideas, and product names, by indexing related data and content. The AI assistant is designed with security and privacy in mind, allowing users to fully control and filter the actions that Q will perform, as well as inspect what Q will do. Users have the ability to approve the content they view, impose restrictions on sensitive subjects, and, when needed, filter out improper questions and responses.

More than just a chatbot

Q is more than just answering a question. The helper is capable of creating or summarizing emails, press releases, and blog entries. Additionally, it performs tasks on the user’s behalf using a variety of adjustable plugins. These include generating support tickets automatically, alerting specific Slack teams, and updating ServiceNow dashboards. Q asks users to review the actions it is going to take before running them. Furthermore, it also provides links to the results for validation in order to prevent errors.

Read More: Omnicom Signs Generative AI Licensing Agreement with Getty Images

Adobe Acquires Indian AI-Powered Platform Rephrase.ai

American software behemoth Adobe has finished acquiring Rephrase.ai, a Bengaluru-based startup well-known for its artificial intelligence-powered video production tool. Adobe’s goal with this move is to provide its clientele with AI-driven video content. This is not only Adobe’s first acquisition of a generative AI startup but also its first within the Indian startup ecosystem. Adobe’s in-house video editing platform, Creative Cloud, has incorporated Rephrase’s technology stack and AI-powered video capabilities in an effort to improve Adobe’s product offerings.

Exciting news! https://t.co/1vjINmfQE6 is getting acquired by a pioneering creative tech company, ushering us into the new era of Generative AI. 🚀 #GenAI #TechAcquisition #startups

— Shivam Mangla (@_shivammangla) November 22, 2023

First-ever Indian AI startup deal

Rephrase.ai is a platform that simplifies complex text-to-video conversion processes and empowers users to create videos of professional quality. It is expected that the acquisition will greatly increase Adobe’s ability to provide its customers with artificial intelligence-powered video content tools. With its state-of-the-art generative AI technology, the platform creates highly customized, polished videos for companies all over the world. Furthermore, it facilitates marketing teams and aids influencers and video producers in creating digital personas. They have already created award-winning campaigns in collaboration with a large number of companies and organizations.

Read More: Advertisers Embrace Programmatic Advertising As Cookies Decline

What about Rephrase.ai’s employees?

The majority of Rephrase’s staff will be integrated into Adobe as part of the acquisition. Regarding the ultimate deal size, however, not much information was given. Going forward, the software company will also work closely with the founders of Rephrase.ai. As of right now, Rephrase employs about 45 people. Its investors are reportedly expected to receive a full cash exit, and the founders will be compensated with cash and Adobe stock.

Why is this deal important for Adobe?

The reason Adobe’s acquisition of Rephrase.ai is significant is that it represents the US software giant’s first-ever contract in the generative AI and video tooling sectors. It reflects the increasing rivalry between major tech companies in the field of generative AI. Rephrase made history by becoming the first Indian startup to be acquired by Adobe, a business that has mostly closed deals outside of its native market, in the U.S. and Europe. It is anticipated that this deal will help Adobe expand its capacity to offer its clients artificial intelligence-powered video content tools more quickly.

Rephrase.ai origins

Ashray Malhotra, Nisheeth Lahoti from IIT Bombay, and Shivam Mangla, who graduated from IIT Roorkee, founded the company. To date, it has raised $13.9 million. Techstars, Silver Lake, Lightspeed India, and 8VC are some of the startup’s other backers of the startup.

Here’s what they said

Ashley Still, senior vice president and general manager, of Creative Cloud, said

The Rephrase.ai team’s expertise in generative AI video and audio technology and experience-building text-to-video generator tools will extend our generative video capabilities — and enable us to deliver more value to our customers faster – all within our industry-leading creative applications.

Read More: Omnicom Signs Generative AI Licensing Agreement with Getty Images

Omnicom Signs Generative AI Licensing Agreement with Getty Images

Omnicom has signed a groundbreaking generative AI licensing agreement with Getty Images, giving it access to one of the largest global providers of stock photos, videos, and other creative assets. This first-mover partnership will give Omnicom early access to Getty Images’ generative AI. The new tool creates a commercially safe and legally indemnified generative AI tool by combining the best creative content produced by Getty Images with the newest AI technology.

Omnicom Alpha Testing Program

Omnicom integrated the tool into Omni, its open operating system, as part of its Alpha testing program. Agency teams will be able to securely produce on-brand content that aids marketers in orchestrating better results by integrating the tool with Omni’s data. Additionally, they will be able to integrate the tool into client ecosystems and modify it using proprietary client data to create commercially successful images that reflect the client’s distinct visual identity.

Generative AI by Getty Images

Launched in September 2023, Getty Images’ generative AI is built on the cutting-edge Edify model architecture foundry, which is a component of NVIDIA Picasso, a generative AI model-building platform for visual design. The tool has unlimited indemnity for commercial use and is exclusively trained on content from Getty Images. Users can download and license any visual they create, giving Omnicom teams greater protection and usage rights and accelerating the time from idea to completion.

Read More: Omnicom Centralizes Leadership for Three Creative Powerhouses

Ethical AI practices

Both businesses have adopted a resolute position on ethical AI procedures. Omnicom is a member of the Coalition for Content Provenance and Authenticity (C2PA). It works to safeguard the legitimacy of AI assets for creators, brands, and customers. This is by developing and standardizing a future framework for content verification. Furthermore, Omnicom was the first holding company for advertising to sign up for Adobe’s Content Authenticity Initiative (CAI). The initiative aims to improve transparency and confidence in digital content. The C2PA standard is being promoted by means of this initiative.

Maintaining editorial integrity in Generative AI

Additionally, Getty Images has taken significant action to safeguard editorial integrity and public confidence in the media in the face of the proliferation of AI tools and platforms. It has done so by co-signing an open letter with a number of media companies and organizations that outlines suggested guidelines for industry and regulatory action. These guidelines include efforts to remove bias from generated content, transparency of training sets, and clear identification of AI-generated content. With the newest tool from Getty Images, users can be sure that it’s safe for use in commercial settings. Furthermore, they can ensure that the material they create won’t contain any identifiable persons or trademarked goods or brands.

Here’s what they said

Omnicom’s EVP, Chief Technology Officer, Paolo Yuvienco said,

We are honored to be a part of Getty Image’s new Generative AI tool, one that will significantly help our people move from ideation to execution in a seamless manner. Getty Images shares our commitment to the responsible use of AI, and that makes their new tool all the more enticing to us, especially given it is built with high quality authentic content. Providing our people and our clients a commercially safe option is a true game changer, and we’re eager to harness the tool’s capabilities alongside them.

Grant Farhall, Chief Product Officer at Getty Images added,

We are giving brands the freedom to explore Generative AI for internal ideation, alongside the confidence and trust to use content in commercial settings with the same protections as our world-class pre-shot libraries. We’re honored to have worked with Omnicom in our initial testing to refine in ways that meet the ongoing needs of marketers and advertisers.

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WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions

WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine cutting-edge AI tools to assist global clients in providing more tailored and consistent customer experiences. WPP will be Sprinklr’s first international agency partner as a result of this partnership. Additionally, the two companies will work together on a new product called CX Live AI, which will link WPP’s AI resources with Sprinklr’s AI+ platform, which consists of both generative AI capabilities and customized AI models from Sprinklr.

Advanced AI tools – A necessity for global clients

Creating seamless and consistent customer experiences across multiple channels can be difficult in today’s world. Enterprise-grade artificial intelligence solutions are crucial for global clients because they enable brands to more effectively reach, interact, and comprehend consumers on a large scale. The Sprinklr platform, a market leader in the Unified CXM space and partner to over 1400 brands, including many of WPP’s biggest clients, offers in-depth analysis of data for insights and analytics.

Read More: WPP and Spotify Form A Unique Revolutionary Partnership

How will the partnership work?

WPP teams will benefit from this unique joint offering to create optimized content that connects with the right audiences. The businesses will collaborate on shared analytics, data, and solution development for joint clientele. Sprinklr will provide priority support, including customized enablement programs and early access to new Sprinklr products and platform features, to WPP teams. Additionally, WPP will take part in Sprinklr’s Partner Advisory Board to influence the company’s product roadmap. Both businesses are already working together on projects for a few select clients, like The Coca-Cola Company, where teams use AI insights about customer engagement to guide channel selection and creative development.

Here’s what they said

Stephan Pretorius, CTO of WPP, said

Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.

Ragy Thomas, CEO and Founder of Sprinklr added,

Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.

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