Venatus and Bidstack have established a novel business agreement. Bidstack is a platform for in-game advertising and video game monetization. Venatus is the top channel for publisher advertising and revenue generation in the gaming and entertainment industries. The partnership will grant Venatus unique access to Bidtstack’s largest video-game advertising inventory in six significant global locations. The business alliance, which aims to use the affinities between the two platforms, is seen as an expansion of the already-existing relationship.
The Bidstack – Venatus Deal
Since 2017, Bidstack has led the way in creating an intrinsic in-game advertising model. It now boasts a network of more than 400 top-notch video games available on both PC and mobile devices. A monthly reach of 100 million individuals has been noted. OneFootball, Apple, Samsung, Marriott Bonvoy, and Doritos are just a few of the brands for which it has produced award-winning campaigns while collaborating with industry leaders like Sports Interactive, Ubisoft, and Miniclip.
In accordance with the agreement, Venatus will assume sole ownership of the direct sales of the video games from Bidstack’s in-game library on PC and mobile platforms. They bring more than 40 gaming experts and have a sales presence in the US, UK, Germany, Canada, Australia, and South Korea. The Venatus offer, which focuses on a campaign’s in-game, next to the game, and around the game, gains additional dimension with newly discovered access to Bidstack’s intrinsic in-game network. It includes well-known websites like EA, Futbin, Rovio, and unique activations on platforms like Roblox. Previously, Venatus and Bidstack worked together to monetize esports properties through advertising, like Gfinity.
As more video games are released each year, in-game advertising is growing quickly. Statista predicts the market will increase from $83 billion in 2022 to $94 billion in 2023. They are attempting to exploit the rising markets for video games and digital advertising. Thus, both parties will receive enormous value through this collaboration. They focus particularly on monetizing post-pandemic reality, where in-game and digital advertising has become more important.
Here’s what they said
James Draper, Founder and CEO of Bidstack, said:
Bidstack and Venatus have a shared history as innovators in the video game advertising space. Now, we’ve identified an opportunity to create massive value for both businesses, our customers, and partners through a major tie-in that combines Venatus’ gaming specialist sales heft with Bidstack’s programmatic technology and carefully nurtured network of games. With the tailwinds behind in-game advertising, the opportunity is crystallising too quickly for Bidstack to capitalise on alone and we’re delighted to have Venatus alongside us.
Rob Gay, Co-Founder and CEO of Venatus, said:
Venatus offers brands multiple touchpoints with consumers within, next to and around video games. With the rapid growth of intrinsic in-game advertising, we now partner with experts in the format and add another string to our bow on behalf of our customers. This partnership comes at an opportune moment after the expansion of our US leadership team in June and, with Bidstack’s world class in-game network, we can build richer, more diverse campaigns on behalf of our clients in this incredibly exciting gaming media channel.
Venatus is a leading international supplier of digital advertising services to the gaming and entertainment industries. It provides a full range of goods and services to marketers and publishers. The company’s goal is to dominate the gaming advertising market with cutting-edge technology and elite alliances. The business, which employs over 120 people across seven regional hubs, is supported by UK private equity firm Livingbridge.
Adscholars is delighted to announce a strategic partnership with the leading in-game advertising platform Bidstack in India. The partnership offers programmatic in-gaming solutions and enables one-of-a-kind technology in the Indian market. After establishing itself in the UAE market, Adscholars is now expanding its expertise to the Indian market.
Bidstack’s sophisticated technology allows partners to integrate advertisements into the gaming environment seamlessly. Through native in-game, in-menu, and rewarded video placements, the company enables advertisers to engage gamers without disrupting their playing experience, while providing dynamic, targeted, and automated native in-game advertising solutions to the global video games industry.
The partnership will enable Bidstack to scale immersive solutions in India with the help of Adscholars’ programmatic expertise, which will enable them to reach consumers on the platforms they spend the most time on and offer unique brand activation options and experiences.
A significant amount of in-game advertising is gaining traction with advertisers and becoming a part of their media plans. There is an overwhelming preference among gamers across all age groups for playing video games over watching TV shows and movies. India is rapidly expanding the gaming market. The industry reports predicted that by 2026, this market will be worth seven billion dollars at a CAGR of nearly 30 percent. The future holds more business opportunities for global in-game advertising and can spur a revolution given these advantages.
Srikanth Rayaprolu, CEO of Adscholars said,
We’re delighted to be partnering with Bidstack for the India market. The in-game advertising market growth has been phenomenal, and many prominent gaming apps have adapted to this format. The advertisements are non-interruptive, allowing players to have a more seamless experience. Advertisers can find excellent branding opportunities and a high view time on the apps. Bidstack globally works with the world’s biggest brands to deliver immersive in-game advertising campaigns. We’re excited to launch innovative and advanced solutions in the Indian Market.
On the partnership, Lewis Sherlock, EVP, Bidstack Technologies and Partnerships further said,
We’re delighted to be working with Adscholars across the Indian region to deliver authentic brand experiences that fit in seamlessly with the gameplay. India is an important strategic market for Bidstack, and this innovative new partnership will help extend our sales effort into previously untouched markets. Adscholars will become our first buy-side enterprise sales partner in the region, and we are looking forward to working closely with them to unlock gaming as an engaging and effective new ad channel for their partners.