Roku And Shopify Collaborate, Create App For SMEs To Launch CTV Ads
Shopify and Roku have announced a collaboration to provide a Roku app for creating CTV ads and managing campaigns to all Shopify businesses’ dashboards. The goal is to get a piece of the $16.4 billion spent on local TV advertising by small and medium-sized enterprises.
The inclusion of Roku in Shopify’s marketing solutions will make it the first-ever TV streaming app available in the Shopify App Store, allowing SMBs to strengthen their brands and generate income through TV advertising.
Roku’s platform, which is designed for merchants to employ on their own and with low ad budgets, has already shown to be successful, with one advertiser’s brand seeing a 63 percent increase in consideration.
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Roku And Shopify Collab: What Does This Mean For Sellers?
Thanks to Roku’s app, Shopify sellers of any size will be able to quickly construct TV advertising campaigns utilizing exact demographics and measurement across their marketing pipeline. This is a great leap forward from the traditional linear and cable TV advertising solutions, which have limited targeting and measurement possibilities.
Amir Kabbara, Director of Product, Shopify, said –
At Shopify, we’re focused on helping our merchants reach more consumers, boost their sales, and build thriving businesses.
By launching the new Roku app in the Shopify App Store, merchants can bring their products directly to TV screens, while allowing consumers to discover exciting new brands right from their living room
Shopify users can download the Roku app from the Shopify app store, following which they can easily choose their audience, budget, timing, and duration for their ad – and finally, submit the creative. Quickly, users will be able to commence their campaigns and communicate their brand message to the millions watching TV at home.
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