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Openx, ConteX, omnichannel, supply side platform, SSP, contextual solutions, third party cookies, targeting buying, media buying, contract-free activation, effective targeting, programmatic campaigns, premium data, data partners, authenticated IDs, audigent, captify, cross pixel, distillery, permutive, silverpush, sqreem, third party cookies, targeting solutions, carbon neutral, publishers, data driven, proprietary, audience behaviour, activation,

OpenX Launches ConteX: A Flexible, Contextual Advertising Marketplace

OpenX Technologies Inc., one of the top omnichannel supply-side platforms in the world,...
Shopify, Shopify audiences, ad tech, integration, ad targeting, targeting capability, pinterest, meta, google, snap, criteo, ad platforms, collaborations, Shopify plus, shopify plus merchants, client acquisition, ad channel, ad partners, return on ad spend, algorithms, benchmark, ad campaigns, data-driven decisions, data, insights, data model, programmatic, third party, privacy, privacy exposure, CPM, revenue, ecommerce, media, shopify credit cards,

Shopify Audiences Expands Ad Targeting Capabilities with New Integrations

Shopify Audiences, Shopify’s ad tech integration offering revealed a new ad targeting...
dooh, OOH, digital out of home advertising, moving walls, UAE,India, billboards, CGI, Middle east, Europe, programmatic, AdTech

Moving Walls Teams Up with Place Exchange for Global DOOH Inventory

Moving Walls, the foremost provider of enterprise software for Out-of-Home (OOH) media, has...
Trust center, in word, ms word, print, teams, powerbi, dynamics 365, trusted publishers, generative AI, GAI, artificial intelligence, Microsoft, google, NOCACHE, NOARCHIVE, AI standards, online ecosystem, Bing chat, meta tags, AI models, Bing AI, Microsoft AI, Bing search, search engine, internet, publishers, web administrators, blocked content, content creator,

Microsoft Empowers Publishers with Content Control for Bing Chatbot

Microsoft recently provided publishers with new tools to control how their material is used...
Snapchat ads, basis technologies, DSP, demand side platform, programmatic, media automation, integration, evaluation, workflows, real-time performance, performance data, self-serve platform, MAUs, monthly active users, advertising, marketing, direct, search, social, social media, social ad channels, interoperability, digital advertising, digital marketing, campaign effectiveness, ad campaign, marketing budgets, social media platforms, built-in DSP, Google Search, Microsoft, Bing, LinkedIn, Meta, Facebook. Instagram, TikTok, cross channel campaigns, omnichannel campaign, campaign planning, campaign monitoring, media management platform, third party system,

Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP

Global programmatic advertising and media automation solutions provider, Basis Technologies,...
Performance max campaigns, google, google ads, conversational experience, automatically created assets, ACA, google adwords, ad extension, artificial intelligence, AI, machine learning, ML, ads tutorial, adwords campaign, search ads, google performance, google marketing, automated assets, paid media, PPC, generative AI, recommendations, Google AI, ad strength, digital marketing, AI powered, advertising, advertisers, consumer behavior, landing page, existing ads, headlines, descriptions, search queries, keywords, campaign, ad campaign, marketing, US, UK

Google Opens Automatically Created Assets Publicly to Boost Efficiency

Google has made the most recent improvements to the conversational experience and...
Ad fraud, ad verification, cybersecurity, partnership, geoedge, MGID, data protection, ad security, ad practices, deceptive ads, ad platform, advertising platform, threat detection, quality solutions, compliance, ad compliance, threat detection algorithms, AI, artificial intelligence, manual verification, advertising content, violation, KYC, know your customer, KYB, know your business, malicious, malware, supply chain, advertising supply chain, cybercrime, local audiences, brand safe, ad formats, native ads, display ads, video ads, performance, awareness, monetization, publishers, partnership, collaboration, ecosystem,

MGID deepens partnership with GeoEdge to Enhance Ad Security

MGID, a worldwide advertising platform, has deepened its cooperation with GeoEdge. The...
Microsoft advertising, Microsoft advertising intelligence, campaigns, Microsoft audience network, ADS, paid media, video advertising, CTV, connected tv, video ads, DMEXCO, CTV campaigns, video campaigns, digital marketing, digital video, multi-screen, multiple devices, intent signals, smart TV, cost per completed view, online search, search engine, consumer intent, CTV impressions, video impressions, targeting, bing, Microsoft start, Microsoft edge, search data, first party data,

Microsoft Advertising Enters the Video and CTV Advertising Realm

At the DMEXCO conference, Microsoft Advertising unveiled a brand-new video ad product called...
bytedance, Advertising attribution, marketing performance, measurement, tiktok, TikTok Attribution Analytics, mobile, social media, data, analytics, ad tech, tiktok brand lift study, tiktok marketing, tick tock, influencer marketing, tiktok app, tiktok works, first party solutions, first party, measuring tool, social network, advertising solutions, short form content, video content, viral sensation, last-click attribution models, click based measurements, immersive, tiktok feed, performance comparison, Ad manager, non-linear path, awareness, discovery, conversion comparison, ecommerce, self attributing network, SAN, mobile measurement partners, MMP, conversion visualization, attribution strategy, click through, view through

TikTok Expands Measurement Suite with First-Party Solutions

TikTok has introduced Attribution Analytics, a first-party measuring tool made to assist...
Tv plus, connected tv, CTV, Samsung smart tv, ctv devices, Samsung electronics, marketers, video, advertising, ad formats, vizio, Samsung TV plus, smart tv, targeted advertising, personalization, actionable ads, dynamic ads, interactive ads, shoppable ads, ad units, personalized ads, scrollable branded carousels, on-screen polls, measurable results, TV-first interactive ads, TV operating system, OEM, CTV ads, free ad-supported streaming tv, FAST, warner bros, discovery, home screen, in-stream video ad, interactive CTV, partnership, ad inventory, shoppable OLV, data footprint, geo-addressable creative, commercial overlays, action based ads,

Samsung Ads Partners with Brightline To Boost CTV Advertising

Samsung Ads has teamed with BrightLine to increase the availability of its actionable and...
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A+E Networks Partners with GroupM for Diverse Voices Accelerator

A+E Networks and GroupM Motion Entertainment will collaborate, according to GroupM, the...
Criteo, criteo retail media, crto, retailer monetization, advertising, platform, commerce max, commerce yield, media, marketing, e-commerce, commerce media platform, internet, demand side platform, DSP, premium publishing, retail media, retailers, groupm, best buy, onsite advertising, offsite advertising, media network, personalization, onsite targeting, offsite targeting, commerce yield insights, commerce yield in-store,

Criteo’s Commerce Max DSP Unites Retail Media with General Availability

Criteo, the commerce media firm has made its self-service demand-side platform (DSP)...
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