NBC Universal and RTL Join Forces for an International Inventory Agreement

NBCUniversal (NBCU) and RTL Group, two media and entertainment businesses, have formed an international agreement to provide access to their TV and digital ad inventory.

The partnership will run via RTL AdConnect, RTL Group’s international sales agency, which aims to reach over 165 million potential customers across Europe each day by providing advertisers with access to video inventory. Over 150 TV networks, including ITV, RTL, Videoland, and 6Play, as well as 300 digital platforms and 40 radio stations, are included in the arrangement, which spans 12 nations.

The agreement will strive to provide advertisers and agencies in the United States, Europe, and Asia with access to RTL’s Total Video European portfolio, while NBCU will represent RTL’s Total Video European portfolio to its Chinese and U.S. clients. RTL AdConnect’s European media partners include France, Germany, the United Kingdom, Belgium, the Netherlands, and Luxembourg.

KC Sullivan, President and Managing Director of NBCUniversal, said – 

“We want NBCUniversal to be the number one choice for marketers globally. RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”

NBCU Media’s EVP, Max Raven, and VP of international partnerships, Mark Rogers, will oversee the relationship, reporting to KC Sullivan, president of global advertising and partnerships. As marketers strive for worldwide expansion, it will also try to improve NBCU’s One Platform while expanding its advertising brand’s presence in important areas outside of the United States.

The effort will also strive to strengthen RTL AdConnect’s European offering while also expanding its inventory outside of Europe to assist advertisers looking to expand their brands in the United States and China.