The short-video application has recently launched a set of new advertising solutions. TikTok strongly feels that these solutions will help the small and medium enterprises in the Middle East region. By using TikTok for business, these SMEs can grow their market and brand value.
TikTok has made sure that the new tool is easy to use, and it can help advertisers reach global audiences with their products. Since the small and medium businesses are severely affected by the COVID crisis, the platform with the new feature will help them cope with the issue to some extent.
The Back-to-Business credit plan includes a $100 million advertisement credit reserve for SMEs. This credit is devoted to rebuilding small businesses and brands. The credit is available for worldwide markets, including the MENA region as well.
Now, the TikTok business is equipped with self-service tools. These tools will help the advertisers in a step-by-step campaign creation process. As the application is known for its creative content by its users, the toolkit will help the advertisers to create unique advertising content.
Therefore, due to the extended reach to audiences, more brands realize the potential of advertising on this application platform. With the new toolkit in place, TikTok is going to attract more number of small and medium businesses.
“TikTok’s immersive, short-form videos give businesses a platform to participate and engage with a community known for its creativity, ingenuity, and joy,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok.
Further, Blake stated, “As our marketing solutions scale and evolve, we’re continuously building for the future and aiming to meet the growing needs of our partners. We’re excited to continue supporting our community by providing the tools and resources for SMB owners to navigate these challenging times.”
In another statement issued by Shant Oknayan, General Manager of Global Business Solutions MENA:
“The MENA region is a big focus for TikTok’s efforts in the Small and Medium Businesses space. SMBs play a vital role in communities across the region, and we are working very hard to ensure that those businesses can leverage the power of the platform to further build brands in a new, authentic, and engaging way. Brands will also have the flexibility to expand their reach beyond the current media ecosystem and tap into those consumers and opinion leaders that cannot be reached on other platforms.”
The TikTok’s self-service toolkit is available globally:
With the help of a simple interface, the TikTok AdManager toolkit for business empowers all businesses including SMEs. However, creative tools make it even easier for advertisers.
Key features of the product include:
Creative tool: The creative toolkit helps the advertisers to unleash their skills. These tools help the advertisers match the innovative standards of the application and its users. With the help of TikTokAdStudio, brands can tell their stories and can portray the most authentic version of their brand to the audiences.
Flexibility in the budget: The budget flexibility helps different businesses set a budget for achieving different goals.
Performance targeting: The advertisers will be able to target their audiences smartly and effectively. The toolkit assures them of reaching the right audience.
Business accounts: Additive tools will be featured along with the business account. The toolkit will come handy with some additional customization features. These features will give the advertisers a glimpse of engagement with the audience and performance analysis.
Back-to-business program, available worldwide to the users.
The program will provide a $100 million advertising credit to small businesses. The small businesses are greatly affected during this epidemic lock-down. Therefore, the advertising fund will help the users to rebuild their market and get back on their feet in the business.
Small businesses are the backbone of every economy. The advertisement and marketing will help them to get back into the business.
Any small business can apply for this credit. The credit can be availed by applying on the website, under back to business.
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