TikTok has recently announced that it is introducing TikTok Brand Lift Study (BLS), a first-party measurement solution for advertisers.
The company believes that brands play a vital part in the whole TikTok experience. To make sure that resources are fully utilized, TikTok BLS assists to liberate advertisers with actionable data to move, enhance, and segment resources into meaningful campaigns and efforts.
TikTok has devised this new TikTok BLS, as the company believes, that it has witnessed the collective power of community over and again – whether it is in form of top hits, creating viral trends, or an increase in demand for popular products.
TikTok BLS offers businesses a novel way to traditional measurement and optimization of brand resonance.
TikTok BLS, in typical TikTok fashion, is an immersive, in-feed polling experience with the music and motion graphics that TikTok users have come to expect and adore.
TikTok BLS allows brand partners to use strict experimentation to understand and quantify the effectiveness of their ads. Brands can have a greater understanding of awareness, attitudes, favorability, and intent.
TikTok also says that as they continue to offer excellent brand lift performance, companies can be confident in making data-driven campaign decisions while building brand affinity on the platform.
Furthermore, TikTok has also announced that Kantar will be their third-party verification measurement partner of the TikTok BLS. The company believes that to uphold its mission of maintaining transparency, it provides advertisers with the options to fully comprehend their ad campaign value.
Nicole Jones, Senior Vice President, Growth & Strategy, Media & Content at Kantar said-
“We know from Kantar’s Media Reactions study that TikTok is the platform on which consumers globally feel they have the best advertising experience, so it’s critical for advertisers and their agencies to understand what works on the platform,”
Jones also added that they are excited to be TikTok’s third-party verification partner to aid advertisers to gain value from their marketing efforts.
TikTok says that with TikTok Brand Lift Study, brands can gain insights on how to effectively reach and interact with the communities that matter the most to them.
- Neha Shah
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