Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations
Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is now Pinterest’s second third-party ad partner. Through the partnership, adverts will be served on Pinterest through Google’s Ad Manager, encouraging users to finish their purchase on the platform when they come across a relevant ad.
Third-party ad integration partnership
The partnership gives advertisers using Google Ads the opportunity to reach a wider audience. Furthermore, it helps to interact with Pinterest’s active, high-value customer base. It potentially enhances conversions and raises return on investment (ROI).
The Google integration is anticipated to be phased in over several quarters, similar to the Amazon integration. The first rollout started a few weeks ago. According to reports, only 20% of Pinterest’s revenue comes from sales outside of the United States, even though 80% of its users are reportedly based abroad. Executives at Pinterest think that this new collaboration will close this gap and increase sales abroad.
Here’s what they said
As reported by Campaign U.K.,
Pinterest CEO Bill Ready said,
“This partnership will focus on monetising several of our currently un-monetised international markets by enabling ads to be served on Pinterest via Google’s Ad Manager. We went live a couple of weeks ago, and this is starting to ramp up. Third-party ad demand is scaling as we anticipated.”
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