WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine cutting-edge AI tools to assist global clients in providing more tailored and consistent customer experiences. WPP will be Sprinklr’s first international agency partner as a result of this partnership. Additionally, the two companies will work together on a new product called CX Live AI, which will link WPP’s AI resources with Sprinklr’s AI+ platform, which consists of both generative AI capabilities and customized AI models from Sprinklr.
Advanced AI tools – A necessity for global clients
Creating seamless and consistent customer experiences across multiple channels can be difficult in today’s world. Enterprise-grade artificial intelligence solutions are crucial for global clients because they enable brands to more effectively reach, interact, and comprehend consumers on a large scale. The Sprinklr platform, a market leader in the Unified CXM space and partner to over 1400 brands, including many of WPP’s biggest clients, offers in-depth analysis of data for insights and analytics.
How will the partnership work?
WPP teams will benefit from this unique joint offering to create optimized content that connects with the right audiences. The businesses will collaborate on shared analytics, data, and solution development for joint clientele. Sprinklr will provide priority support, including customized enablement programs and early access to new Sprinklr products and platform features, to WPP teams. Additionally, WPP will take part in Sprinklr’s Partner Advisory Board to influence the company’s product roadmap. Both businesses are already working together on projects for a few select clients, like The Coca-Cola Company, where teams use AI insights about customer engagement to guide channel selection and creative development.
Here’s what they said
Stephan Pretorius, CTO of WPP, said
Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.
Ragy Thomas, CEO and Founder of Sprinklr added,
Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.