Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia
Donnacha Kinsella has been named as the new Head of Starcom Middle East, a global media agency operating under the Publicis Groupe Middle East umbrella, in Saudi Arabia. Having previously worked as the lead for strategy, digital, and data on the P&G account, this is Donnacha’s second stint with the Group and Starcom ME.
Donnacha’s extensive experience
With a wealth of experience in media and advertising, Donnacha has worked in a variety of international markets, including the US, Ireland, and the Middle East for more than seven years. With a focus on digital marketing and data leadership, he offers a plethora of experience spanning multiple client verticals, including CPG, Finance, Automotive, and Technology.
Donnacha appointed Head for Starcom KSA
Furthermore, Donnacha has managed media teams for some of Starcom ME’s biggest customers, including P&G and Stellantis. In his most recent position, he was the Global Client Lead at Mindshare. There he was in charge of the Public Investment Fund (PIF) account, which is Saudi Arabia’s sovereign wealth fund. He was instrumental in establishing the operations and strategy of the media and advertising divisions there.
Read More: Publicis Media, UK AOP To Test Privacy-Enhancing Technology (PETs)
Starcom ME’s victories
Recently, Starcom ME won two awards, “Media Agency of the Decade” at the Athar Festival in Saudi Arabia. The second award was the “Most Effective Media Agency” at the MENA Effies.
Here’s what they said
Ramez Zeineddine, CEO, of Starcom Middle East, said,
As a media, data, and technology leader, Donnacha’s work and experience in performance and business outcomes is unparalleled. Equally important, he’s also a champion of people and culture. As Starcom ME continues to drive Growth for our teams, clients, and the industry at large, we’re excited to have Donnacha on board as we further accelerate our foundations in Saudi Arabia.
Donnacha Kinsella, Head of Starcom KSA, said,
I’m excited to re-join Starcom ME and Publicis Groupe ME. Starcom’s ethos and goal to drive human understanding and connection fit well with the ambition and opportunities we see in Saudi Arabia. I’m excited and committed to the growth of both Starcom and the Kingdom. I’m looking forward to working with our team to elevate our existing client relationships and to drive business growth in line with the Saudi 2030 Vision.
Read More: Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia
Wavemaker Defends the Media AOR For L’Oréal in Thailand
After a competitive review, Wavemaker, a division of WPP, has defended the media AOR for L’Oréal in Thailand for the next three years, starting in January 2024. After 13 years of collaboration, L’Oréal and Wavemaker have extended their role, with the agency now handling media strategies and e-commerce sales in Thailand in addition to planning.
Wavemaker – L’Oréal Thailand Media AOR
The incumbent agency’s dedication to data and consumer insights throughout the pitch process impressed the French beauty giant, Maybelline’s parent company. An example of this is the establishment of Beauty Tech Labs, a specialized client-agency team made up of AI specialists and innovators to exchange resources and knowledge throughout the WPP network.
With L’Oréal, the retainer broadens Wavemaker’s expanding worldwide mandate. Media mandates in Australia, New Zealand, Germany, Austria, and Switzerland have been awarded to the Media agency. Additionally, the agency kept the $61 million Indian business.
Read More: WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
Here’s what they said
As reported by Campaign Asia,
Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand said,
We are excited to continue our journey with Wavemaker, who has proven to be a highly compatible partner. We look forward to harnessing their synergy and innovative media strategies to create the beauty that moves the world.
Christopher Orcutt, managing director of Wavemaker Thailand added,
We will leverage our data and knowledge from the WPP network worldwide to drive media planning and e-commerce strategies for L’Oréal. Our goal is to create comprehensive online and offline beauty experiences for every Thai consumer.
Read More: Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
