AdScholars Enters Strategic Partnership With Kidoz In India
AdScholars has partnered with Kidoz, a leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches over million kids, teens, and families every month. The partnership will allow Kidoz to scale its business solutions in India in addition to other markets. AdScholars is unlocking a strategic market with this emerging partnership in India.
By leveraging AdScholars’ programmatic expertise, Kidoz will be able to offer multiple activation options and unique experiences to consumers on their preferred platforms. Kidoz is a global leader in monetization for publishers and their unique monetization solution enables app publishers to safely monetize their apps with relevant ads.
The mobile ad tech developer’s leading SDK platform and direct programmatic connections reach over 400 million kids, teens, and families monthly across 5000+ apps. Kidoz Contextual Ad Network helps the world’s largest brands such as Mattel, Lego, Crayola, and many more safely reach and engage kids across top apps all over the world. With this platform, brands can reach out to Young dads and Moms to promote their products, especially focusing on FMCG brands.
AdScholars’ CEO Srikanth Rayaprolu said,
We are delighted to introduce innovative ad tech solutions to the Indian market. We have partnered with Kidoz in the other markets for quite some time and the advertisers’ response to the campaigns has been phenomenal.
He added,
Kidoz provides unique ad inventory for brands to showcase their ads to children between the age group of 4 years to 16 years. Additionally, this inventory allows brands to reach out to young parents too. We’re truly excited about the future with the launch of the Kidoz ad inventory in the Indian market.
Eldad Ben Tora, President and GM EMEA at Kidoz Inc. said,
India represents one of the largest growth potential audience segments in the Kidoz network and we are excited to partner with the Adscholars team, whose leadership, proven track record with the Kidoz product, and awareness and expertise of the Indian advertising market will bring the Kidoz Network to leading marketers looking for innovative ways to reach kids and parents.
