JCDecaux Announces the Launch of Global Airport Programmatic DOOH
JCDecaux, the world’s leading outdoor advertising company, has announced the launch of the first global airport programmatic DOOH offer. With the help of the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is currently available, brands and agencies can now easily execute contextualized, dynamic, and targeted advertising campaigns across JCDecaux’s programmatic-enabled airports.
Revolutionizing airport advertising with programmatic DOOH
Brands and agencies can reach over 70 million passengers and 2 billion impressions per month through this programmatic offer due to its sheer size. JCDecaux operates a network of over 3000 screens in major airports across the world, including 15 of the busiest ones initially (in the U.S., Dallas-Fort Worth, Los Angeles, and Miami; in Europe, London Heathrow, Paris-Charles-de-Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan-Malpensa, Brussels, and Milan-Linate; in Asia-Pacific, Hong Kong, Singapore, Sydney, and Macau).
Airport audience targeting
With this special solution created by JCDecaux’s International Programmatic Council (IPC), advertisers receive unparalleled access to highly sought-after audiences in a premium setting. It maximizes brand exposure globally and ensures brand transparency and a safe environment for campaign delivery. With the right message at the right place at the right time, advertisers can engage with their target audience at crucial touchpoints throughout their journey. It will include from departure to arrival, thanks to JCDecaux’s innovative technology and broad reach.
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JCDecaux’s outdoor advertising ventures
JCDecaux has decades of experience in the outdoor advertising sector. It is well-known for its dedication to quality, creativity, and innovation. With its new international programmatic offers, it further solidifies its leadership in the sector. Furthermore, it demonstrates its dedication to developing more effective, approachable, and versatile advertising campaigns.
Here’s what they said
Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said,
“We are thrilled to unveil the first global programmatic DOOH offer in airports including 15 of the busiest ones as a start, a game-changing solution for advertisers seeking seamless campaign execution. In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualized campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”
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