Customer relationship management platform HubSpot announced that it has reached a definitive deal to buy Clearbit, a well-known provider of B2B data, in order to expand its vast data collection, which will support the company’s artificial intelligence capabilities. By making this change, HubSpot hopes to improve its customer intelligence and provide its clients with leading industry insights for growth. HubSpot combines native marketing, sales, and customer service engagement tools with first-party customer data. Over the past few years, it has gotten easier to collect company and contract data, but scaling businesses still find it difficult to analyze and use that data. HubSpot customers will find it easier to understand their data and derive actionable insights with the integration of Clearbit and HubSpot AI on a single platform.
Clearbit provides enriching industry insights
Clearbit assists businesses in enhancing customer records. It uses more than a hundred firmographic, demographic, and technographic data points from public and private sources. These consist of crowdsourcing, corporate websites, and social media accounts. HubSpot will be able to use all of that data for its newly announced generative AI and predictive analysis services that it is offering to its clients by partnering with Clearbit. Large volumes of data will be needed for these new features in order to enhance performance and give users the most accurate information possible.
HubSpot Customer Platform
The foundation of the HubSpot Customer Platform is based on real-time, unified data. HubSpot connects native marketing, sales, and customer service engagement tools with first-party customer data. Furthermore, it will become the go-to-market professionals’ primary source of truth. It will integrate rich third-party company data into its system of record as a result of the integration. HubSpot will be able to give front-office teams the most complete context about their customers and prospects. This will include tracking website visits to keeping an eye on a company’s recent announcements. The integration comes at a time when it’s crucial to identify best-fit customers and purchase intent.
HubSpot integration with Clearbit
Over 400,000 users, representing more than 20 companies, and 500 million decision-makers rely on Clearbit insights. It assists them to find high-fit prospects, determine purchase intent, and build effective customer relationships. Users will be able to direct engagements within HubSpot and gain insight into customer behavior outside of the platform and on the internet thanks to the data’s full integration. In light of this acquisition, HubSpot is committed to maintaining its high standards for security, privacy, transparency, and ethical data sourcing. Following completion, HubSpot will fully own Clearbit as a subsidiary. It will eventually be included as a service inside the HubSpot client portal.
Here’s what they said
Yamini Rangan, CEO of HubSpot said,
To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context. Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.
Matt Sornson, Co-Founder and CEO of Clearbit added,
Clearbit has always believed that data is fundamental to the best B2B go-to-market teams. By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.
HubSpot and TikTok are teaming together to make community-based customer acquisition for brands easier than ever in a move that has the potential to completely redefine B2B lead generation. Brands will benefit from the integration as TikTok leads get integrated into HubSpot’s Smart CRM system. The first CRM partnership for TikTok lead generation will help businesses grow like never before by combining the power of the top customer platform and the most popular short-form mobile video destination.
HubSpot – TikTok CRM integration
The goal of the integration is to make it easier to import leads straight from TikTok into HubSpot Smart CRM. This action is a reaction to SMBs’ rising customer acquisition expenses. According to HubSpot’s research from 2021 to 2022, these costs increased for 53% of SMBs in the US, with more than a third reporting an increase of 20% or more. As a result, the collaboration is timely given that consumers are using their communities to learn about brands and products. Additionally, SMBs are looking for fresh approaches to obtaining leads due to obstacles in acquiring new customers.
Uncovering new opportunities
With a highly engaged audience, TikTok is well-positioned to assist B2B businesses in overcoming this challenge. More than 50% of American TikTok users claim to have discovered new brands on the app. Also, 58% of users worldwide state that after seeing a lead generation advertisement, they are likely to make a purchase. Through the use of native HubSpot integration, SMBs can automate the TikTok lead-capturing process and realize the benefits of community-based acquisition
The integration automates the B2B Lead Capture Process. Here’s how it works
The automated lead capture from TikTok made possible by the new HubSpot CRM integration transforms a highly engaged audience into prospective high-value clients. HubSpot’s Smart CRM is the central component of this integration. With the use of analytics and intelligence workflows, it guarantees a consistent customer experience across teams and provides useful insights. To further streamline the initial setup, users can link their TikTok for Business account to HubSpot.
After connecting, advertisers can use TikTok to create lead-generation ads that instantly sync leads into HubSpot’s Smart CRM in real time. Because all prospects are centralized, managing a company’s sales funnel is made simpler for enterprises. From there, companies can use HubSpot’s Marketing Hub to interact with new leads and use AI-powered analytics to identify which campaigns produce the best results. Currently, only the U.S. and Canada have access to HubSpot CRM integration with TikTok. However, in the upcoming months, it is planned to be expanded to more nations.
TikTok’s High Engaging Audience meets HubSpot’s Robust CRM
The collaboration has substantial effects on B2B marketers who are struggling with growing client acquisition costs. It represents the coming together of HubSpot’s powerful CRM skills with a very engaged TikTok audience. Additionally, it provides fresh approaches to lead generation that correspond with the current trends in community-based client acquisition.
HubSpot is promoting a no-code integration that enables companies to:
- Connect their HubSpot account to their TikTok for Business account
- Start creating lead-generating ads on TikTok and sync leads with HubSpot’s Smart CRM.
- Employ HubSpot’s Marketing Hub to create tailored campaigns for a range of media, including SMS, sponsored ads, and email.
- Use the new Sales Hub to manage and interact with qualified prospects.
- Utilize HubSpot’s AI-powered reporting capabilities to evaluate campaign outcomes and adjust tactics.
Here’s what they said
Karen Ng, SVP of Product at HubSpot said,
We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses. With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.