15 Facebook Ad Copies For Your Next Ad Campaign! (Every Industry Could Take Some Inspiration)
As of October 2019 Survey by Hootsuite, Facebook’s potential advertising reach globally is 1.93 billion. 32% represent people over the age of 13.
Image Credit: Hootsuite
Statistics also reveal that the average user clicks 12 ads in 30 days, which shows people interaction with Facebook ads.
Image Credit: Hootsuite
Facebook ads are piquing user’s interest. You will not only see visually appealing ads but also close to your interest. You will see ads of the brands or products which you might be thinking to buy or most interested in. This makes them compelling and engaging.
There is a lot of competition and only THE BEST Facebook ad examples get the 12 coveted clicks. In today’s article, we will take a look at some best Facebook ads I could find and list and examine what makes them effective. You can use them as a guide to comprehend what types of creative, copy and offers work the best to model the success of these campaigns and help to expand your customer base and generate desired returns.
15 Winning Facebook Ad examples
1. Allbirds
Image Credit: Disruptive Advertising
- The animated character on the static shoe image grabs your attention.
- The testimonial in the form of a quote builds trust as people believe more in real testimonials or reviews than ad copies.
- It is eligible for returns if the gift isn’t comfortable or fit well.
2. Coschedule
Image Credit: Social Media Examiner
- The colorful design of the ad captures the attention right from the start.
- Provides facts and data in the intro of the ad which establishes trust, targets the specific audience and provides the benefits of the product.
- The ad begins with a question, “ Ready to get organized?”- implies that they are promising a benefit to their target audience which might interest them to know more about your offer. The image of the editorial calendar explains how the product helps to achieve the promised benefits.
3. Best Buy
Image Credit -Digital Marketer
- The best part of the ad is that it tells how you can use the product and not what product offers you.
- The video is attractive and compelling showing the unique quality of the product as well.
4. James Allen Jewelry
Image Credit: Disruptive Advertising
- An emotional and heart touching ad, connecting to the audience instantly.
- This video shows a man proposing to his girlfriend and imagining her showing off her ring to whoever she meets for the rest of her life.
- The joy and relief of having the ring on her hand outweigh the joy of saying yes.
- Well, in reality too an engagement ring is a very special piece of jewelry for a woman and this ad captures the emotion and moment very well.
5. FreshBooks
Image Credit: KlientBoost
- Straight and simple ad but with a powerful message. The start of the ad says ” FreshBooks makes online accounting easy so you can stay focused on running your business.” which defines their target audience clearly – people who spend more time on accounting than their business ie. small business owners.
- Well defined target audience, strong content, bright colors and relatable design are the USP of the ad. Research states people make up their minds within 90 seconds of their initial interactions with products or people.
6. Shopify
Image Credit: Karola Karlson
- Shopify announces new product Shopify pay in this ad for its new and existing prospects.
- The image shows the product and the headline explains the benefit of the product – accelerated payment option.
7. Purple Carrot
Image Credit: Disruptive Advertising
- Purple Carrot is a boxed meal-kit and with the holiday season approaching they are making a broad emotional appeal which is effective in this case.
- The carousel ads of multiple meals help in conversions as it shows the various options provided by Purple Carrot. For example, if someone doesn’t like any dish, there are other options for them. Carousel ads help in building potential customers.
8. Ocean Basket Mediterrasian
- Facebook Canvas Ads recently renamed as Instant Experiences is used in this example extensively. It offers a unique visual experience to the audience.
- The upbeat music to each slide, engaging and high-quality video, and intriguing content to explain what the brand has to offer. As you keep progressing in the video, you can see more information on the final product and just in time you see a CTA in the end.
- The ad includes carousel advertising and a full spectrum of social media interface. The idea of the ad is to give the audience a glimpse of Ocean’s Basket Sushi as a feast of flavors and enticing the heart and mouth with the delicacies.
9. The New York Times
Image Credit: Hubspot
- This ad by the New York Times is a classic example of photo ads. The ad with an intriguing illustration depicts the audience – millennials. The drawing is visually compelling and non-traditional that immediately draws attention.
- If the main product to advertise is a reading article then the publisher needs to be creative with images and they should complement the written content.
- The goal of the ad is increasing the page’s likes and the call-to-action compels to read more about the article.
10. Boston Sports Club
Image Credit: Hubspot
- Bustle boosted a post that promotes one of its articles on Facebook. It is already posted organically on the page and paying to boost it can highly benefit the content that has mass appeal.
- Bustle’s boosted ad attracts many Bustle and Amazon followers. We are familiar with the Amazon Prime logo and color, but it’s a neon sign in the image and a high number of examples pique viewers’ interest.
- It is a brilliant ad that creates curiosity in the minds of the audience and compels them to click and learn more about the article.
11. Bustle
Image Credit: Hubspot
- Bustle boosted a post that promotes one of its articles on Facebook. It is already posted organically on the page and paying to boost it can highly benefit the content that has mass appeal.
- Bustle’s boosted ad attracts many Bustle and Amazon followers. We are familiar with the Amazon Prime logo and color, but it’s a neon sign in the image and a high number of examples pique viewers’ interest.
- It is a brilliant ad that creates curiosity in the minds of the audience and compels them to click and learn more about the article.
12. GlobeIn
Image Credit: Design Pickle
- GlobeIn handmade crafts sourced from different regions and delivered at the doorstep. The highlighting point of the ad is the message on how the product will benefit consumers and the community.
- People support and invest in socially conscious businesses that contribute to the betterment of society. The ad capitalizes on the idea that when a customer purchases the product, it supports fair trade, ethical wages, and hardworking, labor class people.
- The ad shows the unique work of artisans and makes an emotional appeal that helps to engage the audience.
13. Hygge Bands
Image Credit: ROI Overload
- This slideshow ad show multiple images of people wearing different Hygge bands on their runs. Slideshow ads can be a substitute for video ads if you are short on budget.
- The ad makes good use of emoji and shows the product in use making it relevant and relatable to the audience.
- The ad has a good deal to offer ‘Buy 1, Get 3 free’ which is tempting and encourages buying behavior.
- Another highlighting factor is the lifetime warranty, PayPal payment, and quick shipping. This gives potential customers the confidence to try the product if they are not aware of the brand.
14. Grammarly
https://www.facebook.com/grammarly/videos/295947004582379/?t=0
- Simple, Subtle, heart-touching and engaging- these adjectives define the ad. Grammarly has used a fascinating story of a user and elegantly woven into the product. The story complements the product naturally.
- The goal of Grammarly is branding and they have used a storytelling approach that has reached around 5 million people.
- Always end your ad with a CTA and here it is “Write the future”. The engagement rate of this ad was very good and as reported by AdEspress, the video-view rate increased by 33% and cost-wise they landed $0.02 video-views and a CPC of $1.87.
15. Project Repat
Image Credit: Sprout Social
- It is not necessary to have a massive budget for your ad creative. Project Repat goal is the find interested buyers who are unaware of personalized T-shirt quilts.
- Initially, for the holiday campaign, they used lead ads to target specific groups and built a 1% lookalike audience based on emails collected from the response from lead ads. Later, they tried different formats and styles but what clicked is the ad creative featuring user-generated content that entices viewer attention and converts.
- They retargeted the ad across social media platforms to a Custom audience from the website and another Custom audience who had engaged with its ads by viewing, clicking or liking them.
- The result was phenomenal with 3.2x quilts sold during the holiday season.
The Essentials of a Great Facebook Ad
Although the essence behind each ad is different, the elements more or less the same. Some of the key elements are:
- Headline: Title of the Ad
- Text: It appears directly above or below the image and a viewer notices the first thing. Keep it short and concise.
- Description: Only if needed, you should use more text in your ad to describe the product in depth.
- Media: Image or Video used in an ad which engages more audience.
- Call-to-action: An excellent way to ensure the audience takes action after viewing the ad.
- Ready for Your Next Facebook Ad Campaign?
With various Facebook Ads examples, I hope it sheds some light and helps you determine your strategy to create an engaging Facebook campaign and connect with your audience. Hopefully, these ads gave you an idea or inspiration that you can implement in your next Ad campaign because when it comes to creativity sky is the limit.
