Dentsu Creative Bags the Creative Mandate for Motorola India
Motorola has selected Dentsu Creative India as its creative agency. The agency, which will service the brand out of its Delhi office, won the mandate after a multi-agency pitch. The brand’s integrated campaign approach has been strategically enhanced by the addition of Dentsu Creative as a creative partner. It will thereby strengthen its overall marketing strategy.
Dentsu Creative wins Motorola India’s Creative Mandate
Dentsu Creative will lead a broad range of services across digital and mainline platforms per the mandate. Proposal development, planning, and strategy decks, planning and competition benchmarking, social media creatives, media requirements covering digital, ATL (above the line), and retail, as well as ORM (online reputation management) and social listening, are all included in this.
Motorola India’s brand integration enhanced
When it comes to creating campaigns for a wide range of clients, Dentsu Creative India is renowned for its integrated approach. Its collaboration with Motorola India not only demonstrates its dedication to quality. It also solidifies its standing as a reliable creative partner in the sector. Dentsu Creative PR and iProspect, two Dentsu India agencies, are in charge of Motorola India’s PR and media relations, respectively.
Read More: Omnicom Secures Creative Mandate for Air India Express
Here’s what they said
Shivam Ranjan, marketing head, Motorola Asia Pacific said,
“We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”
Ujjwal Anand, managing partner, Dentsu Creative India added,
“We are honored and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola’s success in the vibrant and ever-evolving Indian smartphone market.”
Read More: Gozoop Secures the Creative Mandate for The LEGO Group In India
Dentsu Announces Extension of Mandate with TTK Healthcare
Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai office will handle account management.
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
It is important to highlight that Dentsu Creative has long been a dependable partner of TTK Healthcare, beginning with cutting-edge brands of sexual wellness and pleasure, such as Eva, a pioneer in the field of female personal enhancement, and Skore. The agency has proven its excellence and commitment by taking on another brand with ease: MsChief, TTK Healthcare’s most recent entry into the sexual pleasure market, specifically aimed at women. The agency’s ability to produce exceptional results for each brand—demonstrating exceptional capabilities that have earned them an expanded role and responsibilities—was the driving force behind this decision.
End-to-end social media and performance media mandate
Dentsu Creative India will supply the three brands with comprehensive social media and performance media solutions following the mandate. The agency will use its knowledge of digital to produce compelling digital ads. The range of work involves creating aesthetically pleasing digital creatives, managing social media platforms, strategically planning and acquiring media, and carrying out content marketing plans for the brands.
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Here’s what they said
Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said,
We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.
Sahil Shah, President – Digital Experience, Dentsu Creative India added,
With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.
Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative commented,
We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.
Read More: Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu India is now an official partner of BharatBenz for integrated communications. Daimler Truck AG (“Daimler Truck”) owns all of BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles. Dentsu India will fulfill the mandate by offering BharatBenz end-to-end communication solutions. The account was awarded to the network after a multi-agency pitch.
Integrated Communications Partnership
Digital content, creative campaigns, and brand strategy will be developed by Dentsu Creative. Dentsu X will simultaneously be in charge of the brand’s media planning and buying for both traditional and digital media.
Read More: Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
Here’s what they said
Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said,
As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.
Indrajeet Mookerjee, President, Dentsu Creative added,
We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.
Jose Leon, Chief Executive Officer, dentsu X commented,
It is an honor to partner with BharatBenz, a brand that stands for quality, reliability, and efficiency in the Indian commercial vehicle industry. We are confident that our integrated approach and data-driven solutions will help the brand achieve its business objectives and make BharatBenz customers even more successful. This collaboration marks the beginning of an exciting journey, and we look forward to contributing to the continued success of BharatBenz.
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