YouTube & Music Industry Forge AI Alliance for Artist Protection
Artificial Intelligence (AI) is advancing more quickly than ever. Along the process, it is fostering innovation, igniting fresh perspectives, and even changing entire sectors. It is clear that YouTube aggressively accepts this technology with a persistent commitment to accountability at this pivotal juncture. Over 1.7 billion people have watched YouTube videos about generative AI so far in 2023. Neal Mohan, the CEO of YouTube, has underlined the necessity of carefully utilizing its potential. He also discussed the platform’s AI music guiding principles and his expectations for how the system will support artistic expression while safeguarding platform artists.
P1# Ethical Adoption with Strategic Collaborations
With its ability to bring together fans from all over the world, produce famous videos, and introduce new artists, YouTube has long been associated with music. Its collaboration with the music business resulted in the development of YouTube Music and YouTube Premium subscription services, novel international live-streaming abilities, and vigilant copyright protection for artists. Although it has long been connected to music and copyright protection, advances in generative AI have made content regulation more challenging than ever. By listening to an artificially-created cover of a well-known song, one may see how technology is developed. One can wonder if the original artist, the creator of the AI, or the data used to train the model should receive credit.
Millions of individuals are incorporating AI into their daily lives as a result of the rapid breakthroughs in the field. AI. As revolutionary new forms of creativity are unlocked by generative AI, YT, and its collaborators in the music business concur to expand on our long history of working together, appropriately embracing the quickly developing field. YouTube’s goal is to collaborate with the music business in order to foster creativity in a way that advances their shared goal of ethical innovation. Recently, YouTube developed a framework to innovate and protect artists’ work in collaboration with peers in the music industry like Universal Music Group. It unveiled Music AI Incubator, a platform designed to make use of this innovative field.
Read More: Google Rolls Out Advert Target Frequency For YouTube Campaigns
P2# Safeguarding and Amplifying Music Partner Opportunities
Working with the industry leader and tremendous talent roster of Universal Music Group, they are launching the program. YouTube will put together well-known artists from around the world to gain an understanding of generative AI trials and research. OneRepublic’s Ryan Tedder, a three-time Grammy Award winner for songwriting and production, Yo Gotti, a renowned rapper and philanthropist, and the estate of American musical legend Frank Sinatra are just a few examples of these luminaries. YT will be able to learn from these bright individuals as it conducts tests and research on generative AI.
The goal is to strike a balance between originality and protecting copyright ensuring artists are compensated for their labor. As AI encourages a new era of artistic expression, YT continues to uphold its tradition of protecting the creators’ work. Investment in content management tools like Content ID has helped the industry generate income, AI offers a chance to rethink these safeguards. Over the years, they have made large investments in the infrastructure. It aids in balancing the needs of copyright owners with those within the YouTube creative community.
P3# Elevating Trust in AI Advancements and Safety Measures
Years of policy development and trust building have put YT in a position to expand its protections to AI-generated material. They have established content policies and a reliable and secure organization that lead the industry. These are also being used as safeguards for AI. Current issues including misuse of trademarks and copyrights, false information, spam, and more could be made worse by generative AI systems. The use of Content ID policies, detection and enforcement systems, and other tools keep their platforms secure on the backend. They will be able to better safeguard their community of viewers, producers, artists, and songwriters.
Read More: Zoom Faces Backlash As Revised AI Policy Raise Privacy Issues
Harmonizing AI and artistry
In a separate article, Sir Lucian Grainge, Chairman and CEO of Universal Music Group, also discussed his views on AI in the music industry. Digital modification, which some people formerly viewed with skepticism, has given rise to unrestricted creativity. If the market finds the appropriate balance, Grainge believes that generative AI will have an even greater impact. AI is not devoid of its dangers. Additionally, the technology could misappropriate and impute an artist’s distinctive qualities. To guarantee the independence and recompense of artists, Grainge underlined the necessity for infrastructure, creative alliances, scalable distribution, and safeguards.
He stated in the blog:
Today, our partnership is building on that foundation with a shared commitment to lead responsibly, as outlined in YouTube’s AI principles, where Artificial Intelligence is built to empower human creativity, and not the other way around. AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. From Mozart to The Beatles to Taylor Swift, genius is never random.
This demonstrates how firmly YT believes in AI to revolutionize and reinvigorate creativity. The three guiding principles of YT’s CEO create a strong basis on which the entire industry may flourish and push the limits of what is artistically possible. As it continues to progress, content producers and marketers may now produce content of a better caliber while still upholding the integrity and authenticity of the original content creators. They’ve unlocked Pandora’s box AI to boost innovation globally. Furthermore, they are aware that the success of YT and its assurance of artificial intelligence depends on the success of its partners.
Read More: Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their AI aspirations. They have joined an ever-expanding line of tech purchasers in the hunt to acquire these chips alongside Elon Musk and China.
With their purchases of thousands of NVIDIA graphic processing units (GPUs), Saudi Arabia and the UAE have both demonstrated their desire to become significant players in the AI industry. These components are crucial to the generative AI revolution that has recently swept the market.
The GPU chips
In the contest to stock NVIDIA chips, the two Middle Eastern nations will face competitors from throughout the world. They will go off against rivals like China and Elon Musk. At least 3,000 NVIDIA H100 chips costing $40,000 each were bought by Saudi Arabia. Additionally, it has ordered new semiconductors to power the nation’s large language models (LLMs).
Earlier this month, it was reported that Alibaba and ByteDance, the parent of TikTok, had purchased $5 billion worth of GPUs as concerns grow about the Biden administration limiting their access. The Chinese tech giants are scrambling to get their hands on these chips with the US government’s restrictions on investing in Chinese technologies. They include semiconductors, artificial intelligence, and quantum computing. The aim was to reduce China’s military access to American technology and price. The four core Chinese tech titans- Baidu, Tencent, Alibaba, and ByteDance ordered $1 billion worth of chips to be delivered in 2023. Additionally, another $4 billion worth will be delivered in 2024. Elon Musk, the owner of Tesla and an acclaimed entrepreneur, has also expressed a strong interest in purchasing thousands of chips for his generative AI project called xAI.
Read More: Google and Omnicom Collaborate to Enhance Advertising with Generative AI
Craving NVIDIA chips fear a shortage
Since ChatGPT started the AI craze, NVIDIA’s profit performance has increased. The company’s valuation has now reached over $1 trillion. NVIDIA holds 95% market share in the specialist GPU industry, which has grown significantly as a result of AI. These chips are extremely expensive attributing to their innovation, training, and implementation. This gives a huge advantage to big tech companies over small businesses and startups. However, the company’s supply of semiconductor chips may soon be depleted due to the rise in demand for its GPUs. Top executives have issued a warning that supply may soon fall short of demand. The supply of the H100s is facing several limitations. Some analysts predict that the corporation will run out of chips by the end of next year.
The Gulf states’ interests only confirm that NVIDIA may not be able to keep up with GPU demand. They already cost a fortune and are in short supply. Because of this, venture capitalists have begun directly purchasing them for their company portfolios. The price of NVIDIA’s stock has approximately tripled this year as investors bet that its highly coveted processors would be a critical component of the AI revolution. In 2023, the graphics chip specialist led the S&P 500 with gains of more than 200%.
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Zoom Faces Backlash As Revised AI Policy Raise Privacy Issues
Zoom, the video conferencing company that emerged in 2020 during the Covid epidemic, is receiving harsh criticism for its revised terms and practices. Following two changes to its AI approach, the corporation has announced that it will develop AI-powered tools using client information without user approval. Zoom claims complete authority over data collected during Zoom calls under the amended AI policy terms. Furthermore, they can reuse and share this data in any way they wish while adhering to the law to develop their artificial intelligence/machine learning frameworks. By doing so, they have failed to give users the choice to opt out.
As part of our commitment to transparency and user control, we are providing clarity on our approach to two essential aspects of our services: Zoom’s AI features and customer content sharing for product improvement purposes. Our goal is to enable Zoom account owners and…
— Zoom (@Zoom) August 7, 2023
Updated TOS with AI policy
Zoom revised its service terms in July. These policy revisions follow a public uproar over ethical implications of developing AI models with consumer data. According to the TOS, Zoom may collect and use “service-generated data” on product usage, telemetry, and inspections to train AI models. Customers agree to allow Zoom to access, utilize, gather, create, change, distribute, process, manage, and keep service-related data for any reason, including ML or AI training and algorithm tuning, without attribution. The TOS statement, on the other hand, fails to explain or clarify what Zoom means by service-generated data.

Image credit- Zoom
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Furthermore, according to revised policies, Zoom has obtained a long-term and global license that allows them to freely share, issue, access, utilize, stock, pass on, evaluate disclose, protect, extract, change, replicate, share, exhibit, distribute, translate, record, generate fresh versions, and manage customer content. A non-exclusive and royalty-free license allows sublicenses and transfers.

Image credit- Zoom
Zoom Responds
People express concerns about openness and privacy laws. Many people are concerned that Zoom’s updated restrictions may have significant ramifications in the telehealth and educational industries. These industries are governed by privacy laws. They also believe that it is critical to address AI model training issues using data gathered from recorded sessions.
Meanwhile, it denies using user information for AI training without first obtaining authorization. According to a blog post by Zoom, clause 10.2 is merely to enhance openness around data usage, to improve customer experience. This would entail studying usage trends such as peak hours in specific time zones to optimize the data center. This would improve video quality. Although Zoom has stated that it will not use audio, video, or chat content for training its models in the healthcare and educational sectors without client authorization, its terms of service appear inconsistent.
Smita Hashim, Chief Product Officer for Zoom writes,
An example of a machine learning service for which we need license and usage rights is our automated scanning of webinar invites/reminders to make sure that we aren’t unwittingly being used to spam or defraud participants. The customer owns the underlying webinar invite, and we are licensed to provide the service on top of that content. For AI, we do not use audio, video, or chat content for training our models without customer consent.
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Zoom’s AI-powered assistant Zoom IQ contradicts TOS
A few months ago, Zoom introduced Zoom IQ, an AI-based assistant. This function, which summarizes conversation threads and produces automated answers to chat queries, is optional. However, Zoom IQ is automatically enabled. Users who do not change their settings give businesses permission to collect their data.
The other participants in the call receive a notice stating “Meeting Summary has been enabled” when a Zoom meeting starts with Zoom IQ enabled. Inputs and AI-generated content can be accessed from all users by the account holder. The company ties this to model training and product improvement. The participants have two options: accept the meeting or quit it. It is impossible to avoid sharing private information. In other words, someone else can give Zoom permission to use your data to create AI on your behalf.
A look at the future
Zoom, whose popularity surged during the Covid-19 outbreak, has received criticism for its privacy practices in the past. The business was hit with a $85 million lawsuit the year before due to a security flaw that let hackers access unidentified virtual meeting rooms. Making adjustments to its policies to remain relevant is unavoidable given the constantly changing AI landscape. In addition to OpenAI’s ChatGPT and Google’s BARD chatbot, other AI platforms have raised similar concerns. The results of Zoom’s recent changes to its terms and rules are uncertain. Will it further damage its well-established reputation or turn out well?
Read More: FTC Issues Notice to OpenAI over ChatGPT’s Privacy Data Breach
DoubleVerify Acquires Scibids, Reinforces AI Powered Solutions
A strategic partnership between DoubleVerify (DV), the market leader in multimedia analysis and data collection, and Scibids Technology SAS has been disclosed. In terms of optimizing digital campaigns using AI, the latter is at the forefront. The $125 million purchase agreement comprises both cash and stock trades. The acquisition is expected to be finalized in quarter three of 2023. In the world of advertising, DV has a solid reputation for being open and reliable. The collaboration may be viewed as a union of two top platforms. Each gives marketers reliable information and AI to help them make the most of their digital endeavors.
Mark Zagorski, CEO of DoubleVerify stated in the announcement,
The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data t work for advertisers.
He further commented,
The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance
An AI-powered acquisition
With Scibids’ AI technology and real-time algorithm optimization, the DV-Scibids alliance aims to bring together the most trustworthy media and performance metrics from the former. The agreement will be the first to give DV the ability to conduct an entire media transaction, from inception through analysis. Additionally, it will give marketers immediate marketing results without third-party cookies. DV’s move from performance proxies to KPIs for advertising will produce real-world business results in line with advertisers’ objectives.
Remi Lemonnier, CEO & Co-Founder of Scibids remarked in his statement,
This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web.
Scibids Technology SAS is a pioneer in the use of AI to drive marketing strategies. They are well-known for developing artificial intelligence technology that supports marketers’ decision-making for programmatic digital ad campaigns by automating and improving it. The company boasts high profile clients like Allianz, Dell and Spotify.
What’s in it for DoubleVerify?
The buyout offers DV several advantages. All targeted programmatic ad campaigns will benefit from multimodal dynamic efficiency measurement. There will also be benefits in the area of optimization. According to the agreement, DV will incorporate Scibids’ AI technology into its media quality at the point of impression, followed by performance indicators Automating bidding among top DSPs will also simplify manual processes and foster cost savings for DV.
DV had previously revealed an intriguing, workable agreement with Scibids for the launch of the Algorithmic Optimizer. This innovative technology would leverage tailored artificial intelligence to improve attention metrics. During Fortune 500 campaign tests, the tool reportedly increased attention levels by 63% and impressions by 95%.
In this ever-evolving landscape, companies rush to harness the power of AI and embrace innovation. The industry is reaffirming safe practices despite AI dominance. All eyes are turning to this partnership to see how it elevates the advertising landscape.
Read More: DoubleVerify Launches New Attention Lab For Advertisers
Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands
Artificial intelligence is overtaking the world. Every industry is rushing to incorporate AI powered tools into its business models, especially the global advertising industry. A collaborative agreement between Dentsu and Microsoft has been announced in yet another case. By creating consumer-ready solutions, Dentsu’s staff will be able to increase client productivity and expansion by utilizing Azure OpenAI technology.
What’s in it for Dentsu?
The agreement will also be guarantee employee access to a secure, enterprise-level development ecosystem , which is an expansion of the already-existing relationship. The partnership between Dentsu and Microsoft aims to give staff access to cutting-edge tools so they can create prototypes more rapidly and effectively. The centralized organizational structure of Azure OpenAI eases the workload on the business and product groups while fostering rapid client development.
AI Connective is diversified online network dedicated to knowledge exchange among all agency brands. Azure OpenAI technologies are accessible globally via this tool. Dentsu’s current systems and databases incorporate the artificial intelligence frameworks as a crucial part of its overall strategy. Additionally, it reduces security concerns while promoting client-centered growth. The fruits of the result have already been borne with the development of two upcoming CXM solutions- Merkle GenCX and AI-playground LATAM
Merkle GenCX uses the potential of generative AI to provide an unforgettable client experience. Regarding LATAM, it offers tailored solutions that integrate audience databases with cutting-edge technologies. Customers benefit from the tool’s increased daily effectiveness and operational dexterity.
Here’s what they said!
According to Simon Crawshaw, Worldwide Lead for Media and Entertainment, Microsoft, both Microsoft and Dentsu share the vision to work towards a responsible AI. This is followed by Azure AI and Co-Pilot’s ability to drive creativity and productivity. He stated,
We are working closely with dentsu to enable AI to drive business and technological outcomes that will fuel a symphony of ideas, orchestrate captivating narratives, elevating brands and campaigns, and provide a powerful platform for their clients.
Dominic Shine, Group Chief Information Officer for Dentsu commented,
By extending our deep partnership with Microsoft and rolling out Azure OpenAI infrastructure, we’re making AI resources accessible to all dentsu employees within a framework defined on ethical and responsible AI principles.
The Dentsu-Microsoft partnership reflects the former’s dedication to employees’ access to the latest AI platforms. Their main goal is to give their staff the tools they need to take advantage of evolving technologies. AI-powered innovation and brand success have never been greater owing to this collaboration between Dentsu and Microsoft. This collaboration should produce outstanding brand experiences and enable the digital workforce.
Read More: Google and Omnicom Collaborate to Enhance Advertising with Generative AI
Meta India partners with IndiaAI to propel AI and Emerging Technology innovations
Meta India and India AI, the independent commercial unit operating within the Digital India Corporation have formed a dynamic cooperation. They intend to create a framework for collaborating and working together on AI and cutting-edge emerging technology. According to the official press release, both groups will concentrate on supporting ethical AI practices through collaboratively creating fundamental tools and procedures.
India AI is an effort to create an eco-system in India and an educational portal with research capabilities. Through this collaboration, Meta India and India AI hope to make Meta’s open-source AI models usable by the public. Additionally, it is intended to advance translation-driven innovation, generative AI, cognitive systems, and social inclusion while enhancing governmental service delivery.
India AI and Meta India will additionally develop a center of excellence, according to their recommendations. To encourage the culture of start-ups in AI and emerging technology is the goal. The partnership will enable India AI to capitalize on Meta’s AI research models, including Llama, Massively Multilingual Speech and more. This will enable Meta to concentrate on Indian language databases. It will make it possible to prioritize LLMs and translations for languages with limited resources.
Moreover, they share a vision to raise shareholder awareness about emerging technologies’ benefits and hazards. These parties comprise decision-makers, businesses, the civic society at large, and the general population. Moreover, India AI and Meta India will work to make AI resources more accessible to researchers, start-ups, and enterprises with minimal funding sources.
Both organizations are committed to improving initiatives and suggestions. This will raise AI and cutting-edge technologies expertise among those working in this field. It will help to advance AI development in the nation. The industry is about to see a change like none before as this alliance opens the door to an era fueled by AI.
Here’s what they said
Abhishek Singh, CEO of India AI stated,
India is at the forefront of adopting digital technologies and it is evident that AI and Emerging Technologies will play a pivotal role in expanding the advantages of technology to a broader population. Through this partnership with Meta, the joint research and development endeavors will tackle large-scale challenges by leveraging cutting edge AI technologies.
Nick Clegg, President of Global Affairs, Meta commented,
Meta’s open approach to AI innovations is complementary to India’s leadership on digital issues. India AI is an exciting programme and with close collaboration between government and industry, we can strengthen India’s leadership and help to ensure AI tools are built for India’s unique needs.
Read More: KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
Microsoft and Meta Deepen Partnership to Boost AI Capabilities with New Gen Llama
Microsoft and Meta, formerly Facebook Inc., have announced the launch of their next generation of large language models (LLMs). Llama 2 will be the latest addition to their growing family of LLMs on Azure and Windows. The collaboration will deepen Microsoft and Meta’s existing alliance. Meta identified Microsoft as their preferred partner with Llama 2. Currently, Llama 2 is accessible to businesses and researchers. They intend to allow access to a large cohort of businesses. Customers will also include academics, tech industry experts, and anyone else who recognizes the value of accelerating AI technology advancements. It is currently under public review.
Llama 2’s capabilities will offer developers flexibility in the type of model they wish to create and support open and experimental models. The approach aims to make it possible for organizations and developers to create generative AI tools and experiences. Meta and Microsoft are dedicated to liberalizing AI and its benefits.
John Montgomery, Corporate Vice President, Azure AI at Microsoft, in the announcement stated,
The announcement builds on our partnership to accelerate innovation in the era of AI and further extends Microsoft’s open model ecosystem and position as the world’s supercomputing platform for AI.
Democratizing AI through the power of partnership.🎉 We're excited to welcome Llama 2 from @Meta to @Azure and @Windows: https://t.co/OJyYP9sVBA
— Microsoft (@Microsoft) July 18, 2023
Customers will now be able to modify and implement Llama 2’s 7B, 13B, and 70B parameters in a more direct and safe manner on Azure. The model will also support Windows PCs. Developers can use Llama by focusing on DirectML execution source through ONNX Runtime. In addition to integrating AI into their apps, it will produce a seamless workflow.
Meta and Microsoft’s evolving relationship
For AI development, Meta and Microsoft have a longstanding relationship. The collaboration first began with the integration of ONNX Runtime with PyTorch to refine the developer experience and Azure as Meta’s choice for a strategic cloud provider.
Azure’s specially designed AI supercomputing platform is created to assist the world’s top AI organizations in developing, honing, and utilizing some of the most resilient AI capabilities. The Llama 2 model equips programmers with tools to use Azure AI’s robust modeling, training, modifying, interpreting, and supporting abilities. It will be the latest addition to Microsoft’s Azure AI model catalog. This catalog will act as a central point for foundation models. This will enable developers and machine learning (ML) experts to find, examine, customize, and distribute huge pre-built AI models widely.
A Vow to Responsibility
Both companies pledge to build AI that is centered around transparency and access. They know the risks that accompany AI. Meta and Microsoft are committed to building responsible AI models and provide a number of resources to help those who use Llama 2
- Safety testing: Several internal and external efforts have red-teamed or safely tested the finely refined models. To help improve the model, their teams created an aggressive prompt. They also commissioned third parties to conduct external combat testing to find gaps in performance.
- Transparency: Both companies promise to outline the model’s tuning and evaluation procedures as well as point out any areas of improvement. Their transparency plan reveals known difficulties and problems they have encountered, offering suggestions to resolve them.
- Responsible resource for developers: In order to help developers with responsible development and safety assessments, they have also created a user guide. These procedures discuss the best practices for the best research underway right now on ethical generative AI.
- Suitable Use Policy: To ensure these models are used ethically and responsibly, policies have been implemented prohibiting specific use cases.
Llama 2 will help programmers build customized experiences via a GitHub repo. They can fine-tune LLMs to meet their specific needs on Windows PCs using Subsystem for Linux and highly capable GPUs. Both Meta and Microsoft agree that making LLMs publicly accessible will aid in the creation of useful and secure generative AI
We are eager to witness what innovations and advancements this partnership brings in order to revolutionize the realm of AI!
Read More: KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
Microsoft and KPMG have agreed to advance their coalition for mutual benefit. Both major industry players have agreed to cooperate on developing personalized artificial intelligence over the next five years. This partnership will strengthen KPMG’s professional services across several business segments. This will include building a more skilled workforce, implementing safe and secure AI solutions, and ensuring society’s safety.
KPMG and Microsoft are entering a substantial phase in their relationship, which began in 2000. The goal will be to take advantage of the growing prospects for AI in the business world. The expanded cooperation will enhance client engagements and employee experiences in a more responsible, trustworthy, and sound manner.
Satya Nadella, Chairman and CEO at Microsoft, in the announcement remarked,
We have a real opportunity to apply this next generation of AI to help transform every industry, including professional services. Our expanded partnership with KPMG will bring together AI innovation across the Microsoft Cloud with KPMG’s tax, audit and advisory expertise to empower its employees and unlock insights for its customers.
Today, we’re expanding our partnership with @KPMG, as we bring together AI innovation across the Microsoft Cloud with KPMG’s tax, audit, and advisory expertise to empower employees and unlock insights for customers in the new age of AI. https://t.co/KiAhfGg31A
— Satya Nadella (@satyanadella) July 11, 2023
The deal will include the accounting firm’s multibillion-dollar pledge to Microsoft cloud and AI services. The agreement is said to unlock potential incremental growth projections in areas such as cybersecurity, cloud computing and tax services. KPMG is estimated to gain more than $12 billion in benefits from the agreement.
KPMG will have prompt access to Microsoft’s 365 Copilot, cloud, and Azure OpenAI Service offerings. As a result, KPMG’s global workforce of more than 265,000 will be equipped to unlock their vision, provide quick analysis, and gather detailed strategic information. The professionals will also head the technologies for a select group of businesses across the organization globally. Moreover, KPMG and Microsoft will be able to support 2.5K combined clients to keep up with AI developments. They will be able to overcome business obstacles.
What’s in it for KPMG?
The KPMG-Microsoft extended partnership will benefit KPMG’s audit, tax, and advisory business sectors. This is a detailed analysis of how it will be helpful to KPMG.
Audit
KPMG Clara is KPMG’s smart audit platform and has 85,000 audit personnel responsible for auditing more than hundreds of thousands of works annually. They will be able to invest in analytics, artificial intelligence, and Azure Cognitive Services to enhance their audit process. As a result of this method, shareholders and capital markets will understand high-risk areas in audits and sector-specific risks. This collaboration will enable KPMG professionals and clients to discover new horizons.
Tax
Clients will get access to KPMG’s Tax and Legal technology through KPMG Digital Gateway, one of the firm’s single platform solutions. It will enable them to have explicit access to their data collection and a more comprehensive management outlook on their tax functions. In addition, KPMG professionals will work with a generative AI powered virtual assistant for establishing tailored client service models. This will help tax specialists become more proficient. It will also offer income-generating opportunities like product experience development and knowledge management of tax laws.
Advisory
Client-based specialized services will be deployed using an AI development and knowledge platform integrated into Azure. With ethos and security at the center, the agreement will advance their competitive advantage and productivity.
Making an impact
The deal will also extend to commercial prospects. KPMG and Microsoft will discover and contribute to allied opportunities where they will join forces and lead social and community impact across the world. These drives will include UNESCO’s global education coalition and KPMG’s 10×30 strategy. This will empower more than ten million destitute youth economically by 2030. The global education coalition has been launched to help the student population affected by school closures because of Covid-19. It will provide the highest quality distance learning practices for those most affected. Building on KPMG’s Circularity Tracker, the relationship will also encompass their clients’ environmental, social, and governance (ESG) initiatives.
Bill Thomas, Global Chairman and CEO, KPMG international stated,
Our renewed and strengthened relationship with Microsoft is an exciting moment for our people and our clients It will help harness the power of our multidisciplinary model by ensuring that our people always have the right expertise, skills, and tools to overcome challenges and provide the very best to clients.
He further added,
KPMG is embracing the future, and we believe that AI is key to unlocking sustainable growth in a way that will build a better future for our people, our clients and society.
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FTC Issues Notice to OpenAI over ChatGPT’s Privacy Data Breach
ChatGPT’s image looks rocky as its parent company, OpenAI, comes under scrutiny from the Federal Trade Commission. The U.S. consumer protection firm has issued OpenAI with a notice. The investigation is based on whether they have breached the consumer protection law, raising personal reputations and data leak concerns. It has been deemed as the quickest growing consumer app, with a record 100 million monthly active users gained within just two months of its launch. Its success started the race among big tech companies like Google and Microsoft to bring out their own AI chatbots.
Several questions regarding OpenAI’s use of artificial intelligence and data-gathering techniques have been raised since its inception. However, this move by the FTC looks like the final nail in the coffin.
The FTC Investigation
According to the Washington Post, the FTC sent a 20-page notice to the San Francisco based company, demanding records about how risks related to their AI models were being addressed. The newspaper also dubbed it as the “most potent” threat to date. The company had recently been on a global charm offensive, a move they undertook to parlay more favorable regulations for OpenAI. Their CEO, Sam Altman was on a world tour attempting to woo world leaders.
This probe comes after the FTC received numerous high-profile allegations, which includes the likes of The Washington Post, against the chatbot falsifying information and damaging people’s reputation. Mr. Altman took to Twitter to put forth his thoughts regarding the notice. He tweeted, “We’re transparent about the limitations of our technology, especially when we fall short.”
it is very disappointing to see the FTC's request start with a leak and does not help build trust.
that said, it’s super important to us that out technology is safe and pro-consumer, and we are confident we follow the law. of course we will work with the FTC.
— Sam Altman (@sama) July 13, 2023
Pivotal questions OpenAI must answer
The FTC is looking to find if the company has been engaging in unfair or deceptive practices which could result in harming the consumer reputation. According to The Washington Post, the FTC has posed the following questions to OpenAI.
- What steps OpenAI undertook to address the accusation that its products had generated statements about real individuals that were “false, misleading, and/or disparaging.”
- OpenAI had disclosed a security bug that allowed some users to see payment details and some data from other user’s chat history. The FTC has asked the company to provide detailed records for the aforementioned case.
- The FTC is also seeking information for any research, surveys, or tests that OpenAI conducted to assess consumer understanding on the AI generated “accuracy and reliability of outputs.”
- The agency has demanded extensive details about OpenAI’s products and how the company advertises them.
- OpenAI’s policies and procedure details that the company undertakes before launching upgrades. This includes a comprehensive list of language models that were held back citing security reasons.
- Thorough description of any data that OpenAI uses in order to train their products, which mirror humanlike speech patterns.
- The FTC wants to know how Open AI improves its models to make-up answers, or “hallucinate,” when the it does not have one.
What will happen to ChatGPT?
The situation seems far from ideal for OpenAI. The company will be levied with heavy fines if found guilty. The business could also be put under “consent decree,” which will determine the company’s data handling structure. A consent decree is an official order of agreement wherein the disputes are settled without admission of guilt or liability.
Not their first rodeo!
The European Union’s GDPR had previously raised data concerns against OpenAI. Italy subsequently turned the chatbot offline for a brief period. It was later reinstated given that they agreed to install age verification and allowed European users to restrict their personal data from being utilized for AI model training.
U.S falls behind on AI regulation policies
The U.S. lawmakers struggle to bring out regulations, trying to maintain a balance between technological innovation and consumer protection. The administration is deliberating over the decision whether to impose restrictions on AI tools such as ChatGPT. However, new legislation will likely take months to be in place. Lawmakers worry that imposing regulations may hinder the U.S innovation growth, which is directly in competition with China.
ChatGPT’s fate solely hangs on to their ability to provide detailed reports demanded by the FTC and its decision. The competition to take over the generative AI sector is on an all-time high, with Google’s BARD updates and Elon Musk’s new start-up xAI. This probe by the FTC only signals the upcoming challenges Tech companies will face. As technology advances and the world moves towards AI powered products, more companies may come under scrutiny.
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Google Breaks Regional Barriers by Unveiling Arabic BARD
Google has introduced Arabic language in its AI generative platform BARD, along with 39 other languages. Unlike BARD’s initial launch in May, which was only in English, Google has further taken a leap towards inclusivity. Their objective is to make it available in multiple languages.
Arabic, a very complex and intricate language, consists of several dialects, which often lead to challenges while communicating. Arabic speakers also face difficulties in online interaction since the textual form is mainly in classical Arabic. Over the years, Arabic speakers have turned to Arabeezy, an application which combines English letters and numbers, to communicate with each other.
Google has recognized these intricacies, and has launched Arabic BARD, which understands 16 diverse colloquial vernaculars. The model is powered by Google’s latest language model ‘PaLM2’ which can understand information in multiple languages. These include Emirati, Egyptian, and Saudi Arabic and it responds back in Modern Standard Arabic (MSA).
It also has the proficiency to understand code-switching, where the input is able to integrate Arabic and an additional language. The thoughtfully designed user-interface supports right-to-left scriptures, making it further easily operable.

Image Credit: Google
Features Available for Arabic Speaking Users
Google Bard in Arabic is filled with an extensive array of unique features to help with your creative potential. Here are some of them:
- Hear BARD’s responses out loud by clicking on the sound icon.
- Revisit, pin, and rename your BARD chats.
- Share BARD responses with your friends and connections using the shareable link.
- Export Python code to Replit and Google Colab, an online integrated development environment for developers to write and execute code.
Challenges Google faced while developing Arabic Script
Google has made significant technology investments to enhance its Arabic skills for the past two decades. In order to create a language model in Arabic, it was essential to understand certain words which were often spelt the same. Without pronunciations or knowing the meaning of the word, it was inconvenient for the AI to understand the same. This has been a huge limitation for all the known translation tools. What they failed to revise was that without the proper accent or diacritical signs, it was difficult to decipher the intended meaning behind them. But BARD was able to recognize that, indicating a significant breakthrough for the language.
Najeeb Jarrar, Regional Director of Marketing at Google MENA said,
Arabic speakers are now able to leverage the power of BARD, where they’re able to create new content and collaborate with this AI, experiment to generate and create new ideas, simplify topics, and also, directly get involved in the wonders of such technology.
Jack Krawcyzk, Director of Product Management at Google added,
As part of our bold and responsible approach to AI, we’re proactively engaged with experts, policymakers, and regulators on this expansion. And as we bring BARD to more regions and languages over time, we’ll continue to use our AI principles as a guide, incorporate user feedback, and take steps to protect people’s privacy and data.
So next time you want to know about some concept or brainstorm and materialize an idea, give BARD a try. You will not only be able to use unique tools, but might discover a fresh perspective to life!
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