Virtual Product Placement: The Newest Upstart in TV. Find Out How!
Traditional media’s ad rates are dropping, and the companies that create the fiction that millions of people read every day must come up with a new business plan. Every major broadcaster has launched an on-demand service, contributing to the growing trend of subscription services. Thus, video streaming services with advertising are set to replace traditional networks. The way brands are integrated into digital content is being revolutionized by virtual product placement. With the help of AI-driven technology, marketers can effectively and versatilely engage with their target audience. It’s critical to watch where virtual product placement takes the advertising industry, as studies reveal that consumers prefer in-content advertising 7 times over traditional ad formats. But for many, it remains shrouded in mystery, so let’s explore some insights into the trend.
What is Virtual Product Placement?
Marketers are always looking for new and creative ways to promote their brands and products in the digital world of today. Virtual Product Placement (VPP) is one such technology that has become quite popular. Using AI technology, VPP dynamically inserts a brand into digital content, such as products, signage, or videos. It gives marketers an adaptable, flexible, and powerful tool for establishing a connection with their intended audience. Placements are added to content after it has been produced, allowing for the insertion of various brands based on the audience, channel, and timing of the piece.
Most importantly, VPPs don’t appear in a disruptive way; instead, they organically fit into selected content. With this innovative strategy, brands can easily incorporate their goods into digital content, opening up new avenues for successful advertising. Because virtual product placement has the potential to monetize both new and archived content, it is causing quite a stir in the industry. Because of its adaptability, it can be used for a wide range of content formats, such as music, influencer content, SVOD/AVOD, television, and streaming services.
Inserting brands in post-production in VPP
Digital brand integration into videos has a number of clear benefits. It can be far more flexible and less expensive than handling each product by hand. At a time when viewers are adamantly rejecting commercials and other disruptions to their video binges, it might offer an extra source of income. TV branding opportunities could eventually resemble web advertising with real-time bidding for placements and precise targeting as technology advances.
Traditional product placement
For many years, there has been traditional product placement. Think about the numerous appearances of Aston Martin in classic James Bond movies. As background elements, narrative devices, or even billboard and magazine advertisements, brands are increasingly appearing on TV and film sets. Spending on product placement appears to be increasing yearly, and this strategy is still very popular. In actuality, the anticipated growth in 2022 is 14% higher than the previous year. TV continues to be the preferred medium for this kind of advertising despite the expansion of digital media; in 2021, about $2 billion will be invested in TV.
Challenges of traditional product placement
Traditional product placement presents a number of difficulties, such as being difficult to implement, hard to agree upon, and permanent once it’s been filmed. Production of content requires several months before it is aired or published, so traditional product placement is more of a long-term arrangement than a flexible one.
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Origin of VPP
Virtual product placement allows for the smooth integration of goods into previously created content. This gives advertisers quick, adaptable, and scalable access to already-produced content. Additionally, this gives content producers the freedom to explore new revenue opportunities without having to sacrifice their production schedules or make advance commitments to brand partnerships. Rather, they can concentrate on telling t
heir story and using virtual product placement to include subtle, unobtrusive ads.
Benefits of Virtual Product Placement
Viewer Attention, Flexibility, and Simplicity
A further factor in the significance of virtual product placement in today’s media environment is the evolution of viewer attitudes and behaviors. Creating a positive user experience is the main goal. Viewers of traditional TV are dwindling. Naturally, viewers gravitate toward media platforms that provide more user choice and freedom along with minimal or nonexistent intrusive advertising. While only 12% of consumers said they enjoyed traditional TV advertisements, a remarkable 79% of consumers responded favorably to VPP, according to Kantar research.
Virtual product placement is easier to use and more adaptable than traditional methods. Brands may quickly modify their placements to correspond to particular interests, demographics, and content themes. Because of its adaptability, targeted advertising can effectively reach its target market. Furthermore, virtual product placements fit in perfectly with the selected content, enhancing the viewer’s experience without interfering.
Seizing new advertising opportunities
Virtual product placement is preferred by viewers. In-content advertisements are also shown to be more memorable than traditional TV commercials. Through virtual product placement, advertisers can increase their audience reach and level of engagement. Products can be strategically positioned within well-liked digital content to give brands greater exposure and association with well-known figures or popular shows. With this strategy, brands can improve their own brand awareness and image by taking advantage of the popularity and audience loyalty that digital content already enjoys. When compared to other advertising formats, virtual product placement shows impressive results in terms of ad awareness, brand awareness, favorability, and consideration, according to research from Kantar.
Virtual product placement creates a real impact
On the other hand, virtual product placement reaches viewers when they are deeply engaged with the content they have selected, whereas many people ignore or skip ad breaks. Virtual product placement has the power to connect products and brands with slow-moving characters or compelling narratives that resonate strongly with their target market, influencing their purchasing decisions. There is no danger of virtual product placement occurring too frequently because they are relevant to the media content and do not interfere with the story. For example, it doesn’t feel excessive to feature a cereal brand in every kitchen scene or a makeup brand in every bedroom shot. Viewers can thus see repeated product shots and maintain a positive brand sentiment.
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Driving Brand Integration and Consumer Engagement
VPP’s smooth integration strengthens the bonds between consumers and brands. Marketers can create an immersive experience that improves brand recall and recognition by matching products with pertinent content. Digital content that subtly incorporates products fosters a natural association. It increases the likelihood that viewers will interact with and remember the brand. This type of advertising uses visual cues and storytelling to capture viewers and encourage meaningful brand interactions.
Measuring success and ROI
Measuring the effectiveness and return on investment (ROI) of VPP is critical, just like with any marketing campaign. Marketers are able to assess the effectiveness of virtual product placements in terms of reach, engagement, and conversion metrics. They can utilize sophisticated analytics and tracking tools. The utilization of data-driven methodology facilitates the ongoing enhancement and improvement of virtual product placement tactics, guaranteeing optimal efficacy and return on investment.
Drawbacks to virtual product placement
Integration and authenticity
It is imperative to ensure that virtual products are seamlessly integrated into the content while maintaining authenticity. The audience’s opinion may be negatively impacted if the placement appears forced or out of place. Striking a balance between advertising goals and upholding authenticity can be facilitated by collaboration between content producers and advertisers.
Evolving technology and trends
Trends in media consumption and quickly advancing technology have an impact on virtual product placement. Keeping abreast of new platforms, technologies, and formats is essential to making the most of virtual product placement. Furthermore, it guarantees long-term success by routinely evaluating and modifying strategies to conform to changing trends.
Amazon’s Virtual Product Placement
Amazon tested a novel approach to allow brands to run advertisements on its original programming. Reacher, Jack Ryan from Tom Clancy, Leverage: Redemption, and other television series were among the first to take part in Amazon’s Virtual Product Placement beta program. The company’s new CGI-powered product placement technology produced promising results. In the Amazon series Bosch, the bag of M&Ms was digitally added to a bowl on a table.

Image credit- Fast Company
Peacock TV
A digitally inserted advertising strategy was also announced by Peacock. The purpose of the new in-scene advertisements is to increase commercial opportunities by seamlessly integrating messaging and/or products with content during post-production to place ads during customer-relevant scenes.

Image credit- TechCrunch
Final words
VPP promotes consumer engagement, improves brand integration, and creates new avenues for advertising. Virtual product placement will definitely become more and more important in marketing as the digital landscape develops. Furthermore, it appears that the technological foundation of VPP is already remarkably strong. This is based on the swift rise of a few highly inventive experts. Without a doubt, content owners will be searching for new ways to generate revenue. It is possibly more so than at any other point since the start of digitalization, in a fragmented media landscape where generational shifts present a particularly big challenge.
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SplitMetrics Acquires App Radar for Complete AI-Driven App Growth Services
In a seven-figure all-cash deal, SplitMetrics, an American startup that specializes in app growth solutions, announced that it has acquired App Radar. App Radar is an app marketing and analytics platform based in Austria. Thanks to this strategic partnership, SplitMetrics will be able to provide a broad range of app growth services on an artificial intelligence (AI) powered platform. Through the merger, the two startups come together to provide marketers and app developers with a complete solutions. With this agreement, a largest platform in the industry is created. This platform will offer AI-powered services like data analytics, app store optimization (ASO), paid user acquisition (UA), and conversion rate optimization (CRO).
Separate Brands, One Goal
The companies have announced that they will continue working as distinct brands, catering to more than 1,000 clients throughout Europe, the United Kingdom, North America, and the Asia-Pacific area. This strategy preserves each party’s distinctive advantages while utilizing the group’s combined knowledge. SplitMetrics, which employs 160 people worldwide, currently oversees more than $250 million in yearly advertising spend on behalf of companies including Babbel, Skyscanner, Glovo, and Viber.
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App Radar serves 30,000 app developers and marketers worldwide, including DEGIRO, ProCamera, Chatterbug, and Cronometer. It is an expert in app store optimization and automation. Every day, it keeps an eye on over 30 million keywords in app stores. App marketers will have access to a single point of contact for all the essential resources they require to expand their apps’ presence in major app stores by combining SplitMetrics UA solutions with App Radar’s ASO platform. Mobile businesses will thus have a single, all-encompassing growth engine. It will do away with the current data silos between ASO and UA.
AI-Driven innovation
The union shows how tech companies are adjusting to and contributing to the changing technological landscapes. It is a testament to the ongoing trend of AI reshaping industries. Its goal is to develop into an AI business offering comprehensive app services. It will help eliminate the distinction between UA, ASO, and CRO. SplitMetrics and App Radar are dedicated to having a significant impact on their customers’ success. Furthermore, it aims to raise the bar for user acquisition and operational effectiveness by utilizing cutting-edge AI technologies and market insights.
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Meta Announces Five New Lead Generation, AI Powered Tools for FB, IG
Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and Instagram. With its most recent feature rollout, Meta hopes to increase customer engagement, establish a connection with prospective buyers, and boost revenue by allowing users to initiate chats, fill out forms, and receive calls from businesses.
New AI-powered features of Meta
Because they are more likely to convert interest into actual sales, quality leads can save businesses both time and money. Marketers must use tools to optimize lead generation because of the increased conversion rate. By doing so, they can ensure more effective campaigns and maximize return on investment.
Click on Whatsapp Lead Generation
The lead objective feature, which is already present on Instagram Direct and Messenger, will now be available on Facebook and Instagram ads that click to initiate a WhatsApp conversation. In the future, certain advertisers will be able to add a Q&A flow in Ads Manager. Advertisers can now provide users with a coupon in exchange for answering the questions on Instagram Direct. The customer can then use the discounts on their subsequent goods or services.

Image credit- Search Engine Land
Instant form ad format
For heightened visibility, Meta is launching an instantaneous advertising format designed to facilitate people’s simultaneous discovery and connection with multiple businesses. For instance, users can quickly share their contact details with other relevant businesses, such as nail salons, after registering for a bridal hair trial. It gives consumers greater convenience and increases the likelihood that potential clients will find small businesses.

Image credit- Search Engine Land
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Contacting Facebook leads
Additionally, Meta is testing the capability for companies to make direct phone calls to potential customers via Facebook and Messenger, displaying the company’s name and logo on the incoming call screen so that potential customers can identify the caller.
Video Credit: Search Engine Land
Meta Advantage for Lead Generation
With the use of Meta Advantage machine learning technology, Meta is testing a feature that completely develops lead-generation campaigns for advertisers by automating targeting, creative, placement, and budget. Facebook is also testing automated instant form generation based on brand website content.
HubSpot
Meta has streamlined its CRM integration with Zapier and added HubSpot as its newest CRM partner in order to better serve the leads created by these new features. These kinds of integrations can improve campaign performance and assist companies in converting leads.
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WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine cutting-edge AI tools to assist global clients in providing more tailored and consistent customer experiences. WPP will be Sprinklr’s first international agency partner as a result of this partnership. Additionally, the two companies will work together on a new product called CX Live AI, which will link WPP’s AI resources with Sprinklr’s AI+ platform, which consists of both generative AI capabilities and customized AI models from Sprinklr.
Advanced AI tools – A necessity for global clients
Creating seamless and consistent customer experiences across multiple channels can be difficult in today’s world. Enterprise-grade artificial intelligence solutions are crucial for global clients because they enable brands to more effectively reach, interact, and comprehend consumers on a large scale. The Sprinklr platform, a market leader in the Unified CXM space and partner to over 1400 brands, including many of WPP’s biggest clients, offers in-depth analysis of data for insights and analytics.
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How will the partnership work?
WPP teams will benefit from this unique joint offering to create optimized content that connects with the right audiences. The businesses will collaborate on shared analytics, data, and solution development for joint clientele. Sprinklr will provide priority support, including customized enablement programs and early access to new Sprinklr products and platform features, to WPP teams. Additionally, WPP will take part in Sprinklr’s Partner Advisory Board to influence the company’s product roadmap. Both businesses are already working together on projects for a few select clients, like The Coca-Cola Company, where teams use AI insights about customer engagement to guide channel selection and creative development.
Here’s what they said
Stephan Pretorius, CTO of WPP, said
Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.
Ragy Thomas, CEO and Founder of Sprinklr added,
Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.
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MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit
MediaRadar, a platform for sales enablement and advertising intelligence, announced the acquisition of Vivvix, the North American Advertising Intelligence Unit of Kantar Group for an undisclosed sum. Vivvix provides competitive ad intelligence through digital and traditional media channels by utilizing artificial intelligence. These consist of social media, streaming services, and mobile apps. With this ground-breaking agreement, MediaRadar will be positioned as the go-to source for advertising data and insights, catering to the needs of media owners, agencies, and brands throughout the whole industry ecosystem.
AI-powered Advertising Intelligence Platforms
Artificial intelligence powers MediaRadar and Vivvix, to track and gather advertising insights across media and channels. AI also powers them for prospecting and sales recommendations. Transparency, trust, and high-quality data are more important than ever as the advertising sector develops and innovates with new formats for both established and emerging platforms. These insights guide decisions in ad sales, brand strategy, and media planning and buying, helping media companies, brands, and agencies navigate increasing fragmentation and complexity.
MediaRadar’s acquisition of Vivvix, the advertising intelligence unit
MediaRadar’s data capabilities are strengthened with the acquisition of Vivvix, along with its complementary channel coverage. This is by adding new categories like local TV, radio, and search along with expanding into Out-of-Home (OOH) advertising and the Canadian market. When MediaRadar is combined into a single platform, it will provide the most extensive near-real-time ad intelligence out there. Decisions about ad sales, brand strategy, and media planning and buying can be based on the data gathered by Vivvix and MediaRadar.
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Extensive client database
MediaRadar’s vast database tracks over $200 billion in annual media spend across over 4 million brands. It is relied upon by over 20,000 clients. A media budget of over $250 billion is covered by Vivvix’s advertising intelligence footprint. Brands, agencies, and media sellers rely on these platforms collectively to deliver ad intelligence that is essential to their primary business strategy. After the deal, MediaRadar will have more money and resources to invest in cutting-edge tech and data. It will assist it in developing next-generation solutions that maximize value for its clients. Furthermore, it will solidify its leadership in the analytics space.
Here’s what they said
Todd Krizelman, CEO and co-founder of MediaRadar said,
By combining Vivvix and MediaRadar, we offer a complete view of the entire advertising industry. Together, our unparalleled market intelligence will enable strategic decision-making, allowing media sellers, brands, and agencies to navigate the dynamic advertising landscape with even greater confidence.
Andrew Feigenson, CEO of Vivvix added,
When we launched Vivvix earlier this year, our mission was to become the world’s leading ad intelligence company. In joining forces with MediaRadar, we take a significant step toward that goal. We are incredibly excited to work with Todd and his team to achieve a common vision and deliver a complete view of the market to media companies, marketers, and agencies.
Chris Jansen, Chief Executive, Kantar stated,
Today’s transaction brings Vivvix together with a highly complementary business that goes a long way to delivering on their vision of building the most future-facing advertising intelligence business in North America. We’re excited about the possibilities that emerge from the combined entity and wish the Vivvix and MediaRadar team well on the next phase of their growth journey.
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Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta, Instagram, TikTok, Google, and YouTube. LaunchADS.AI intends to improve how businesses interact with their target audience and enhance their advertising campaigns by incorporating OpenAI’s ChatGPT technology. It will make use of improving the creation of ad text, guaranteeing excellent and compelling material without the need for ongoing expert scrutiny, and making them available to companies of all sizes.
How will LaunchADS.AI benefit businesses?
An important development in the world of digital advertising is the release of LaunchADS.AI. Businesses now have new chances to contact and engage their target customers because of the power of artificial intelligence and Launch Cart’s e-commerce experience. LaunchADS.AI gives companies the option to instantly enhance their advertising campaigns by utilizing AI’s capabilities. To provide useful insights for making wise decisions, the program analyses a tremendous quantity of data, including customer behavior and advertising performance measurements. LaunchAD.AI also includes a machine learning system that continuously picks up new information from user interactions and feedback, enhancing the accuracy and efficacy of the generated ad content over time. By using an adaptive strategy, companies can continuously offer high-performing advertising that boosts conversions and earnings.
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Key features of LaunchADS.AI
- AI-powered ad creation: creates hundreds of catchy headlines and campaign-specific descriptions.
- Platform integration: Integrates with popular platforms including Google, Facebook, LinkedIn, Instagram, and TikTok, and is controlled from a single dashboard.
- Ease of use: Simple UI and user-friendly features make it simple for beginners to launch campaigns.
- Automated ad execution: Core automation guarantees quick ad launches, enabling campaigns to go live in record time.
- Unified Experience: A single login allows users to manage adverts on several platforms in a unified experience.
- Comprehensive Monitoring: ensures that businesses maintain control by offering real-time data and monitoring for ads across all platforms.
Additionally integrated with Launch CRM, LaunchADS.AI offers cutting-edge capabilities for customer relationship management. Businesses gain access to a complete suite with the Launch Cart eCommerce platform that combines advertising, CRM, and online shopping.
About Launch Cart
Launch Cart is a leading on-demand eCommerce system that offers cutting-edge technologies to improve online shopping for companies of all sizes. Launch Leads, for intelligent lead generation, LaunchADS.AI, for AI-driven ad design and targeting, and Launch CRM, for sophisticated customer relationship management, are all included in the platform. These solutions put businesses at the top of the cutthroat eCommerce market by allowing them to streamline operations, boost engagement, and increase conversions.
Read More: Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Chinese AI firms are competing with ChatGPT for market share, and it has now created a chatbot that can compete with OpenAI’s GPT-4 model. Chinese search engine and AI company Baidu introduced a novel iteration of its artificial intelligence model ERNIE 4.0. It asserts that the ERNIE 4.0 chatbot competes with American models like GPT-4. ERNIE 4.0 was demonstrated by Robin Li, CEO of Baidu, at the yearly Baidu World Conference in Beijing. Additionally, he showed how ERNIE can now be used with Baidu Maps to do tasks using natural language searches.
What is the ERNIE 4.0 chatbot?
The ERNIE model’s most recent iteration is ERNIE 4.0. It stands for Enhance Representation through Knowledge Integration. It is a natural language processing (NLP) model that can comprehend difficult instructions and queries, use logic and knowledge, recall prior knowledge, and produce material and replies that are pertinent and coherent. ERNIE asserts to compete with GPT-4, a different model created by the American research company OpenAI. The main language of ERNIE 4.0 is Mandarin Chinese. It can’t yet process English inquiries at the same high level of sophistication.
The capabilities of the ERNIE 4.0 chatbot include understanding, reasoning, memory, and generation. Li instructed ERNIE 4.0 to produce promotional materials, such as posters and videos, during a live demonstration. Additionally, he instructed the chatbot to create a martial arts novel with characters that had a range of personalities.
ERNIE 4.0 chatbot integration
Baidu unveiled its ERNIE chatbot in March. It made the model accessible to the general public in August. Although ERNIE 4.0 is not yet accessible to the general public, some individuals have been invited to test it out. Technology has the power to change how some items function. Baidu intends to include ERNIE 4.0 in its cloud services, search engine, maps, and business tools. Instead of just returning a list of outcomes and links, the search engine will now generate tailored responses in response to user requests. Significant changes in rankings, traffic, and advertising may result from ERNIE’s integration across its whole product line. These adjustments’ precise timing and scope have not yet been determined. As a result, global marketers must stay current with the latest developments.
Read More: Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
AI chatbot development in China
Following the global success of OpenAI’s ChatGPT, a host of Chinese businesses are competing to develop AI models, with Baidu leading the pack. Beijing hopes to overtake the United States as the world leader in artificial intelligence by the year 2030. China recently attempted to regulate the generative AI sector, forcing businesses to conduct security checks and acquire approvals prior to making their products available to the public. Businesses that offer these AI services are also required to abide by government requests for technology and information.
Baidu’s rise in the generative AI industry
Originally founded as a search engine, Beijing-based Baidu has made significant investments in artificial intelligence during the last ten years, including in the development of driverless vehicles. To remain competitive, it has moved into generative AI more recently.
China’s competitive landscape
Meanwhile, in an effort to prevent the military in China from obtaining the same technology, the US has placed extensive export restrictions on AI processors, such as NVIDIA’s H100, which is essential for training and operating huge AI models.
Here’s what they said.
Robin Li, CEO of Baidu said,
Ernie is not inferior in any respect to GPT-4. Ernie 4.0 has achieved a full upgrade with drastically improved performance in understanding, generation, reasoning, and memory. These four core capabilities form the foundation of AI-native applications and have now unleashed unlimited opportunities for new innovations.
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Google Opens Automatically Created Assets Publicly to Boost Efficiency
Google has made the most recent improvements to the conversational experience and automatically created assets for Google Ads available to the public. More users will be able to employ AI to increase the effectiveness of marketing campaigns. The new capability is an effort toward automating the workflow for advertising. ACAs were previously restricted to marketers running English-language campaigns during open beta. The ACAs, however, are now offered in seven other languages. In the upcoming months, automatically created assets will begin utilizing generative AI for advertisers with English assets in the U.S. and U.K. Google’s goal is to assist marketers in producing more assets that are better suited to users’ search queries.
A quick look at Automatically Created Assets
Automatically created assets are an opt-in campaign-level setting. Advertisers can select this setting to generate new assets (headlines and descriptions) to be used with the ones they already submitted for responsive advertising. These materials are created based on the specific context of each advertisement, which includes the landing page, current advertisements, and the ad group’s keywords.
Benefits of automatically created assets
Performance
It improves the efficiency of responsive search advertisements (RSA) by automatically adding more headlines and descriptions.
Relevance
Consistently improve the user experience on landing pages, ad copy, and inquiry pages.
Productivity
Reduce the amount of time spent manually writing effective ad copy.

Image credit- Google
Increase in Automatically Created Assets
The extension of automatically created assets is one of the most prominent improvements. Based on the unique context of an advertisement, such as the landing page or previous advertisements, this function generates personalized headlines and descriptions. The aim is to increase the Ad Strength indicator, which measures the efficiency of ads in responsive search campaigns. Marketers can remove any ACA they feel is unsuitable for their advertising. This feature, which was first only available in English, has since been made available in seven more languages. French, Italian, Japanese, German, Portuguese, and Spanish are among them.
ACAs can boost ad relevance by matching ads and landing pages better. However, it entails handing over authority to Google’s AI. For brands with severe compliance rules or industries with heavy regulation, this might not be appropriate. This is because the company won’t have complete control over the message of the advertisement.
Read More: Google Boosts Performance Max with URL Contains Targeting Tool
Utilize ACAs to deliver better-suited search advertising.
Advertisers will have two choices to start employing automatically generated assets:
- Turn them on by using the campaign setting
- On the Recommendations page, locate the “enable automatically created assets” suggestions and simply follow the on-screen instructions to get started
Create better search campaigns with Google Ads’ conversational experience.
The most recent large language model (LLM) innovation powers the conversational experience in Google advertisements. With the use of this technology, advertisers may communicate with Google advertisements in natural language to create campaign pieces. Building search campaigns makes it possible to achieve greater results with fewer resources. All that is needed for a campaign is the advertiser’s website URL, and Google AI will generate the rest. They will receive headlines and pictures from it. Marketers can interact with AI during each session to change suggestions and approve them prior to launching the campaign. Google has won praise for saving time and inspiring fresh ideas for advertisers during beta testing now taking place in the United States and the United Kingdom. Google intends to improve these capabilities even more and send them out to more marketers in the upcoming months based on early feedback.

Image credit- Google
Google’s Ongoing Application of Generative AI
By offering a more automated and effective workflow, the new generative AI features coming to Google Ads seek to reduce the complexity of contemporary digital advertising. Advertisers should be able to quickly handle changing customer behavior and the increasing need for more individualized and successful advertising tactics thanks to these new technologies. Google’s AI-powered upgrades to its ad platform offer capabilities that might greatly speed up the production and placement of ads, making them more effective and targeted in a world that is becoming more automated.
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10 Game-Changing AI Tools for Digital Marketing in 2023
Welcome to the realm of artificial intelligence! In this day and age, where corporations are scrambling to embrace AI’s disruptive powers, it is only a matter of time before this expanding technology completely takes over our lives. AI has had a significant impact on our world today. It has transformed every industry. Digital marketing companies are more affected than ever. Through sophisticated business techniques, it is transforming the way these firms communicate with their clients and generating unparalleled success.
According to a Statista report, more than 90% of digital marketers in 35 countries use AI in their company’s operations. While businesses invest in AI capabilities, marketers are becoming more inventive in how they use this technology, from better targeting to content creation. The technology is becoming so prevalent that it is estimated that by 2028, AI in marketing revenue will reach $107 billion, up from $27.4 billion in 2023.
Many organizations now rely solely on AI solutions for advertising and marketing. Marketers in these fast-paced industries seek novel ways to reach potential clients. Still, considering AI in your business? Here are some data to help you decide.

Image Credit- Salesforce
AI is transforming every sector. We’ve looked at the importance of artificial intelligence in digital marketing and the tools you should utilize in the digital age. So, let us dive into AI, where creativity meets marketing. We will also uncover the limitless potential AI has to offer your organization to succeed in this ever-changing terrain.
AI in Digital Marketing
AI in digital marketing has helped make life and work easier and more efficient. Now, you might wonder how this technology can help marketers in their jobs. Here’s how:
- Streamline Tasks: It can automate difficult tasks like finding potential customers, creating content, and enhancing marketing campaigns, thus reducing manual efforts
- Personalization: AI has the ability to analyze and understand what customers want, their behaviors, and their needs, and formulate messages and recommendations accordingly.
- Understand customers: Marketers can use AI to analyze consumer trends from vast internet data.
- Chatbots: Customers can now have real-world conversations with AI chatbots like ChatGPT, Bard, etc. They can interact with virtual assistants to help them with queries or issues. This makes things easier for not only customers but for companies too.
- Forecast Future: AI analyzes historical data to predict future trends and market performance, allowing for more effective marketing campaigns.
- Target Ads: Analyzing customer data will help marketers to target ads efficiently. In simple words, the data can help to show ads to the right people at the right time, making the ads more effective.
- Competitor analysis: AI helps to understand how your competitors are performing, and what they are doing. This helps marketers to stay ahead of the competition and dominate the market.
AI Tools for Digital Marketing
Due to advancements in AI, hundreds of AI tools are available for you to choose from. But we have used and curated a list of ones you can implement in your business. Here are some AI tools you can use to take your business to the next level.
- AI Tools for Content Generation
- AI Tool for Content Optimization
- AI Tools for presentation
- AI tool for segmentation.
- AI tool for Campaign Optimization
- AI Tools for Email Marketing
- AI tools for SEO optimization.
- Video and image editing tools
- AI chatbot
1. AI tools for Content Generation
An important part of digital marketing, content generation means creating information or marketing material for a group of people. This can include images, texts, infographics, video, or audio files.
i. MarketMuse
Don’t you wish you had customized objective insights about your platform to avoid all the guesswork? MarketMuse offers exactly what you need! With this tool, you can analyze your existing keywords to find improvements during your research.

Image Credit- MarketMuse
What’s To Love About?
- Automates content audit and deciphers the most effective strategy for you and your business.
- Saves 11+ hours of time that would otherwise be spent on manual content audits.
- Helps manage your SERP rankings.
- Gives you analyses of your competitors.
- Information about gaps in your competitors’ coverage for your business to exploit.
- Shows you what topics to include, the value they will bring, and how challenging it will be to rank,
- Prompts keywords with best ranking chance, content brief templates with SEO-optimized titles, sub-headings, meta description, and usable internal links.
- Now integrated with ChatGPT for accelerating the content process.
Available Plans
Free Plan, Standard Plan starting from $149/month, Team plan starting from $399/month
ii. Writesonic by Cohesive.so
Deciding on topics and outlines for blogs is time-consuming. Add to that, writer’s block hinders a streamlined writing process. Writesonic helps you overcome all that, but also generates an entire blog in seconds. You can ask it to summarize the entire blog in a few sentences, change the tone of voice, and even upload high-resolution images from Unsplash.
What’s to Love About?
You can choose from a variety of options, including:
- 150 different templates
- 100+ AI images and 10+ AI voices
- Up to 5 integrations with unlimited PDF and audio downloads
- 10 different languages to compose, rephrase, and more
- Connect your WordPress account to publish your content directly
And the cherry on top? It’s completely FREE!
We experimented with the tool to know more about it! Here’s a prompt we put in:
Instagram caption for the role of AI in digital marketing
iii. Hemingway
Want to get all Grammarly benefits, but do not want to pay for a subscription? Look no further. Hemingway is the most suitable alternative to Grammarly. Different color markings show you opportunities to improve your writing. It even offers suggestions for condensing your sentences for better readability.

Image Credit- Hemingway
Another FREE tool? Sign me up!
2. AI Tool for Content Optimization
It is the process of improving your digital content, be it on the website page, blog posts, videos, and social media to increase its value and make it more relatable to your target audiences. The main objective of content optimization is to make your content visible, engage with your audience, and ultimately drive more traffic, conversions, and revenue.
i. Alicent
Do you find the content written for your website or campaign too generic and basic? Do you want a specific product to sell more or target a specific set of audiences? Alicent is here for that purpose. This tool, powered by ChatGPT helps optimize your content and even offers prompts for various use cases. It saves you time and provides a structured format for your website. Just put in your ideas at the prompt and get instant results with strategies to work with.
What’s To Love About?
- Alicent hosts a curated library of 250+ templates to choose from.
- It is supported by 50+ languages so don’t be afraid to reach other demographics.
Here’s how it works!
We have two words for this: freaking cool!
3. AI Tools for presentations
i. Gamma AI
Creating vibrant and appealing presentations is no longer a headache! With Gamma AI, you can design, customize, and choose templates from a range of available themes.
What’s to Love About?
It’s literally an advanced chatbot for presentations! You can save hours of work by designing and customizing entire slide decks with AI. All you have to do is specify the topic of your presentation. The tool creates an entire presentation within seconds!
- Enjoy endless image choices thanks to integrated apps like Unsplash, Giphy, Vimeo and many more.
- Equipped with changing the tone of voice to better suit your target audience.
- Get insights to understand which part of the presentation fascinated your clients the most
- Analysis helps determine potential areas for improvement within the business.
We tried using it to make you life easier! Might we just say, how cool was it!
Available Plans
The Free plan offers unlimited user collaboration and slide decks with basic analytics. The Plus plan starts at $8 per month. Head over to Gamma AI to design beautiful and personalized presentations!
4. AI Tools for Audience Segmentation
Audience segmentation is done to divide a large and diverse group of people into smaller and more manageable segments on the basis of shared interests, preferences, demographics, and other factors. This allows advertisers to target and customize campaigns for the segments effectively.
i. Spatial.ai
What is Spatial.AI, you wonder? No, it’s not about space! But it’s an AI tool that predicts and influences customer behavior in real time. The tool analyzes activities in the social, mobile, and web landscape and provides perceptive insights and data about consumer behavior.

Image Credit- Spatial.ai
What’s To Love About?
The major benefit is location-based segmentation. It also provides answers to your questions “what are my customers like?” or “what is the social activity in the area like?”
- They offer geosocial segmentation rather than just demographics based on consumer patterns.
- Data can be used to draft a campaign strategy by separating users into niche cohorts.
- Competitor analysis to see which market share you are competing for
- Targeting specific customer segments to improve social media engagement
- Campaign optimization based on real-time data
Available Plans
You can only sign up for the Freemium package after you request a demo.
5. AI Tool for Campaign Optimization
Campaign optimization, in simple terms, means improving digital advertising performance by adjusting certain aspects like keywords, interests, targeting strategies, ad copy and so on. This is to get desired business results.
i. Peachly.ai
AI tools like ChatGPT, DALL-E2, and Copy-AI are all fused into one. That is what Peachly.AI is! It features an advanced artificial intelligence tool for creating, targeting, and optimizing your ads. With Peachly.AI, you can breathe easily while launching a campaign. Your business can achieve maximum results with cutting-edge technology.
What’s To Love About?
All you have to do is input your ad account, and budget, and sit back. Peachly.AI will handle the rest, from setting up the campaign to optimizing it for maximum output. Here’s how to streamline the advertising process:
- Upload the website link you want to promote to Peachly.AI
- The AI will then crunch through the data, and deliver the most effective targeting strategies. Additionally, it will also draft engaging ads that reach your target audience.
- The tool will review it to make sure the ads meet industry standards and your marketing goals.
- The ads will then be published on your linked accounts.
- The tool will continuously monitor and optimize your ads for maximum results.
Available Plans
The platform offers a 7-day free trial. The starter pack starts at $29 per month, and the AI accelerator pack starts at $37 per month.
6. AI Tool for Email Marketing
A digital marketing approach which involves sending out messages and promotional content to a group of people through emails. It is the most powerful channel available to marketers that allows businesses to interact with customers directly.
i. Smartwriter.ai
Smartwriter.AI is an email marketing and outreach tool that provides templates for drafting emails. The tool generates customized email messages and headlines depending on the consumer’s profile.
What’s to Love About?
Technology scrambles through the web in search of the consumer or company your business wants to target. Businesses can obtain audience profiles from LinkedIn to draft customized messages that pique the client’s interest.
- Consists of a feature that allows businesses to personalize messages based on the target’s company news, case studies, blogs, and website.
- Provides outlines for emails, blogs, product descriptions for Shopify products, and SEO-optimized meta titles and descriptions to rank higher.
- Assists with keywords that help increase email reach and opens rather than directly marking it as spam.
Here’s an experiment we tried with this tool!
Catchy Intro Lines for sending emails to digital marketers to start using AI tools
Available Plans
The tool offers a 7-day trial. After that, the Basic plan starts at $49 per month and the Popular plan starts at $124 per month.
7. AI Tool for SEO Optimization
Search Engine Optimization (SEO) is the practice of increasing the visibility of a website on search engine results pages. Technical and content adjustments are made to the website or any readily accessible content in order to enhance traffic and ranking.
i. GrowthBar SEO
A content generation automation tool that suggests keywords to be included in a blog post. It’s a dream haven for digital marketers! GrowthBar SEO is the SEO optimization tool you need to use today.
What’s to Love About?
Consequently, in order to rank higher in SERPs, the bots scan the internet for qualified keywords.
- It assists with keyword research and rank tracker.
- Helps with blog post generator prompts and outlines for meta descriptions, newsletters, press releases, and more
- Provides a Chrome extension with extensive backlinks.
- Utilizes GPT-3 model developed by OpenAI for content generation
With this AI tool, we wanted to understand which keywords would work the best.
Available Plans
GrowthBar SEO offers a 14-day free trial. Moreover, the standard plan starts at $29 per month whereas the Pro plan costs $79 per month.
8. AI Tool for Image and Video editing
i. Craiyon.ai
Image creation is now easy! Create AI-generated images for nothing. All you need is an idea to write a prompt. Craiyon.ai will generate it within minutes.
Here in the example, we input a prompt to create an image of a business meet under the sea. The results were fascinating!
9. AI chatbot
i. Perplexity
We all know ChatGPT. But have you heard of Perplexity? It is a chatbot that goes further from ChatGPT.
What’s to Love About?
- Gives you instant results for your queries.
- Gives you cited articles related to your search request.
We even gave this tool a try to help you decide better!
Isn’t that amazing? It saves you time looking for sources to cite and helps you to focus more on the job at hand!
Available Plans
It costs nothing! Furthermore, you can choose their premium plan which costs $20 per month to avail of more features like Copilot and GPT-4.
Conclusion
Artificial intelligence in digital marketing has proven to be a boon. AI tools are not meant to replace humans’ creativity and intuition. AI provides valuable insights. Therefore, it’s up to marketers to use these insights and data to create campaigns that resonate with their audiences. Businesses can achieve remarkable results with AI and human expertise. It’s time for you to step up your digital marketing arsenal with these game-changing tools to dominate the competition in 2023!
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UAE’s G42 Unveils ‘Jais’, A Powerful Open-Source Arabic AI Model
G42, the Abu Dhabi-based tech conglomerate focusing on AI announced the launch of a novel Arabic Large Learning Language Model (LLM) open-sourced by AI. The collaboration took place with the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI). The partnership between MBZUAI and Cerebras Systems produced the name “JAIS,” inspired by the highest peak in the UAE. A large collection of data blending Arabic and English, including some from computer code, was used to create the 13 billion parameters that make up the fresh native LLM model. It is also trained on datasets with 395 billion tokens in Arabic and English. It intends to educate 400 million Arabic-speaking people about AI’s potential. The dataset comprises 279 billion English word tokens to improve performance across languages and 116 billion Arabic tokens that reflect the diversity of the Arabic language.
Today, we are excited to announce the launch of Jais, the world’s highest quality open-source Arabic large language model (#LLM) and a collaboration between Inception, a G42 company,@MBZUAI & @CerebrasSystems. pic.twitter.com/fsMV4SHp1g
— G42 (@G42ai) August 30, 2023
How did Jais come into existence?
Cerebras Systems developed the new language model using supercomputers. It produces chips the size of dinner plates that compete with NVIDIA’s powerful AI gear. Due to the current shortage of NVIDIA processors, businesses worldwide are looking for alternatives. G42 has a subsidiary called Inception. Due to the dearth of Arabic data, the team trained the Jais model’s capacity to reason with computer code using only English language data. To give exclusive access for testing purposes, Inception and MBZUAI formed an academic relationship with several institutions. Academic collaborators include Carnegie Mellon University, The University of Edinburgh, Sorbonne Paris Nord-LIPN, NYU Abu Dhabi’s CAMeL Lab, and others. The initiative was started by a group that included academics and engineers since they claimed there weren’t many bilingual LLMs.
The Condor Galaxy (CG-1) supercomputer owned by Cerebras served as the model’s training ground. CG-1 is a part of a network of nine connected supercomputers. G42 and Cerebras Systems presented the same in July. Their supercomputers present a novel method for AI computation that promises to drastically shorten the time required for model training. Customers can benefit from the efficiency of an AI supercomputer using the CG-1 cloud service from Cerebras and G42 without having to oversee or deploy models across physical systems. Cerebras stated this year that it had sold three units to G42. The first will be delivered in the coming months and the remaining two in 2024.
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How will Jais be used?
Jais will speed up innovation and strengthen Abu Dhabi’s reputation as a center for AI research, cultural preservation, and international cooperation. Through the open sourcing of Jais, Inception hopes to involve the academic, research, and developer communities. This will be done to hasten the development of a thriving Arabic language AI ecology. The language performs far better than current Arabic models and is equally viable with English models of comparable size. Other underrepresented languages in mainstream AI can use it as a model.
Several institutions will also use Jais. They include the UAE Ministry of Foreign Affairs, the UAE Ministry of Industry and Advanced Technology, the Abu Dhabi Department of Health, Etihad Airways, the First Abu Dhabi Bank (FAB), and e&. Currently, users can download Jais via Hugging Face. After registering their interest on the Jais website, users can try Jais online. They can also receive an invitation to enter the outdoor setting.
Challenges facing the new LLM
The scarcity of high-quality Arabic language data available, as compared to English, presented one of the difficulties in training the model. By using media, social media, and code, Jais uses both the widely accepted current standard Arabic and the various spoken dialects of the Middle East.
Additionally, Gulf monarchies’ desire to lead in AI has raised concerns about elites abusing the technology. The most cutting-edge LLMs available right now, such as GPT-4, which drives OpenAI’s ChatGPT, Google’s PaLM, which powers its Bard chatbot, and Meta’s open-source model LLaMA, are all capable of comprehending and producing text in Arabic. According to Andrew Jackson, the Arabic components are watered down in current models that operate in up to 100 languages.
Jais beats Falcon as well as open-source models like LLaMA, which have previously defined Arabic accuracy. Falcon’s software, according to its creators, has not been preconditioned in Arabic. The Jais model also takes a closer look at the culture and setting of the region, as opposed to most US-centric models. The model underwent rigorous testing to screen out any potentially dangerous, delicate, offending, or illicit material that did not adhere to the organization’s principles.
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Here’s what they have to say
Andrew Jackson, CEO of Inception said,
We believe that innovation thrives when we collaborate. With this release, we are setting a new standard for AI advancement in the Middle East and ensuring that the Arabic language, with its depth and heritage, finds its voice within the AI landscape. Jais is a testament to our commitment to excellence and our dedication to democratizing AI and promoting innovation.
He further said,
The UAE has been a pioneer in this space (AI), we are ahead of the game, hopefully. We see this as a global race. Most LLMs are English-focused. Arabic is one of the largest languages in the world. Why shouldn’t the Arabic-speaking community have an LLM?
MBZUAI President and University Professor Eric Xing said,
Developing such a high-caliber Arabic LLM demanded cutting-edge AI research in addition to an in-depth and nuanced understanding of the Arabic language, its diversity and heritage, and the growing importance of LLMs across all echelons of society. Thanks to our research and partnerships with Inception and other top regional and global organizations, MBZUAI will continue pioneering LLMs that are efficient, effective, and accurate.
Andrew Feldman, co-founder and CEO of Cerebras Systems further added,
Our strategic partnership with G42 is already delivering pioneering results. A few weeks ago, we introduced the first multi-exaFLOP AI supercomputer, Condor Galaxy 1 (CG-1). Now, the partnership delivers another key breakthrough: the leading Arabic LLM for the open-source community. At Cerebras our passion is building groundbreaking technology. One of the great rewards is seeing the innovative ways it is used. Jais is a significant contribution to the international open-source community. It is also a testament to how incredibly easy CG-1 is to use and how it enables extremely rapid AI model development.
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