Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights
Snapchat and Fospha, a pioneer in marketing analytics and measurement, have announced a new collaboration. The partnership seeks to provide advertisers with more insightful campaign data. Additionally, the partnership aims to give eCommerce advertisers a more comprehensive...
After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...
Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP
Global programmatic advertising and media automation solutions provider, Basis Technologies, recently released a first-to-market integration. The solutions which utilize a demand side platform (DSP), will allow marketers to evaluate Snapchat ads. It is automation fueled,...
Snapchat Introduces Screen Sharing Feature For its Web Users
With the inclusion of screen sharing, Snapchat, the multi-media messaging software has made a big advancement in its technological capabilities. The platform is historically only known for its messages that vanished. On the web version of its platform, the company has...
Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Snap Partners With Cameo, Introduces Advertiser Program
Snap opened its NewFronts this week with the announcement of a new advertiser program and content initiatives – including a new partnership with celebrity video platform Cameo, a new advertising product called Snap Promote, and original programming.
Interesting Read:...
Snap Sees a 64% Increase in Q4, Records Fastest Revenue Growth Yet!
During its Q4 2021 earnings report, Snap Inc. announced excellent revenue and user growth. The company’s total revenue for 2021 was $4.1 billion, representing a 64 percent year-over-year increase, the fastest rate of yearly revenue growth in the company’s history....
Snapchat Advertising: New Multi-format Ad Delivery To Increase Reach
Snapchat globally rolls out an industry-first offering, ‘Multi-format delivery’, enabling advertisers to buy multiple ad formats in a single integrated ad set. It allows advertisers to optimize their campaigns toward their key objectives.
Multi-Format delivery...
Mediabrands and Snap Inc Collaborates For A Mobile Video Measurement
MCN Mediabrands,IPG/MCN’s media and marketing solutions division, announced a collaboration with Snap Inc. to launch a mobile video measurement initiative. Mediabrands and Snap aim to provide clients with rich insights on how Saudi Arabian communities consume and...
Snapchat Sees a 20% Plummet In Revenue Due To Apple’s Privacy Changes!
Snap, the parent company of Snapchat, claimed that recent privacy changes in Apple’s iOS mobile operating system had impacted its company by restricting some advertisers from tracking it. The company stated that while it expected some interruption as a result of the...
