Taboola Acquires Connexity, A Global Leader In E-Commerce Media
Taboola, the content recommendation company, announced it has completed the acquisition of Connexity. The total consideration of the transaction is $800 million consisting of approximately $590 million in cash and $210 million in Taboola stock.
Connexity is one of the...
A Panoramic Perspective Of Amazon’s Advertising Business!
In the last five years, Amazon’s advertising business has boomed. It now has a DSP footprint that matches Google’s, and its SSP is the second most popular. In just the last year, the online retailer made more than $22 billion in ad income. Even for advertisers who...
Google Plans To Turn YouTube Into A E-commerce Giant
Google enters the e-commerce space and plans to turn YouTube into the shopping next shopping destination. Google might soon transform its video streaming platform Youtube into a new strong contender for e-commerce like Amazon and Alibaba. On recent call earnings, Google CEO...
How to set up an eCommerce business in 2020? Comparison of best platforms & practices
Latest trends and data about eCommerce in 2020
Introduction
According to Adscholars, E-commerce or Electronic commerce is a digital method to sell goods, and conduct transactions using the Internet. Usually, a customer purchasing goods online and making digital transactions...
New To Brand Activation, Here’s What You Need To Know
When I first heard about the term brand activation, I thought it was just another marketing jargon that I have to write about.
But as I researched about it, I realized activation is one of the stages of brand campaigns, and what piqued my interest further, is how this simple...
Innovation In Google During The Tough Times Of COVID
While most of the brands are struggling to survive during the tough times of pandemic, Google has set its goals right for the whole year. It is innovating itself without any trouble. Every month Google targets to enhance itself, according to the growing demand of the society....
Everything the Q2 2020 Financial Results of Tech Giants Have to Say
Big Tech giants have revealed their quarter financial performance in these turbulent times. Here are the Q 2 financial performance, insights, and earnings details:
Alphabet
Google’s parent company Alphabet beat the expectations for its Q 2 earnings despite a dip in the...
YouTube Tests New Shoppable Video Ads Tools
Amid a pandemic that created havoc around the world that resulted in prolonged store closures. This has led brands to advertise their products online to drive sales as more people are online now. To make things easier for them, YouTube has introduced new direct response...
Facebook Is All Set To Link Wikipedia To Its Platform
Facebook recently announced to introduce a “Knowledge” feature to its platform. This feature will link Wikipedia to Facebook. This culminates in helping users to gain knowledge directly from the platform.
The feature is still under testing! However, people will be able to use...
Guide On EVERY Type Of Digital Ad Out There. Case Studies Included.
What is Digital Advertising?
Digital advertising, paid advertising, or paid marketing is an online advertising model for advertisers to target potential buyers based on their interests or intent. This Digital Advertising took birth on October 27, 1994, when the online...
